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7 Top B2B Social Media Trends

Oktopost

From paid advertising to social selling and analytics, the value you can extract from social platforms is endless. Short-form video content Short-form videos are an engaging and interactive way to grab your audience’s attention with easily digestible content while they scroll through their social media feeds.

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Tab’s Chocolate Social Media Strategy: A Tempting Recipe For Success

Keyhole.co

From the genius use of UGC on TikTok to extensive influencer marketing, this newbie in the confectionery industry has created a social media strategy even the top brands can learn from. The chocolate brand boasts 110,000 TikTok followers and mostly relies on UGC and influencer marketing posts for its campaigns.

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Using Social Media in Education: 8 Can’t-Miss Tips

Hootsuite

Generate UGC. User-generated content (UGC) is any content created by regular people, not brands. If you’re new to UGC, here are some best practices. They’re structured, analytical, persuasive, and often longer. Community-building. Turn community-building into a lesson.

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Instagram SEO: 6 Ways to Increase Your Discoverability

Later

You can use them for community-building, sourcing user-generated content (UGC), running campaigns, researching your audience, and more. . Plus, the original poster’s username will be clearly displayed, which is great for fairly crediting the contributors of user-generated content (UGC).

SEO 132
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Ultimate Guide to User-Generated Content

Later

User-generated content (UGC) is a killer asset for brands and businesses looking to grow online. . UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! . Building a loyal fan base and community around your brand.

UGC 60
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This is Why Instagram Hashtags Aren’t Going Anywhere in 2020

Later

You can use them for community-building, sourcing user-generated content (UGC), running campaigns, researching your audience, and more! . Some brands like Airbnb use branded hashtags to curate their whole feed by reposting and sharing their fans’ photos, videos, and stories with a strong strategy in hand.

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#SproutChat: Reaching Your Audience on Instagram

Sprout Social

That said, keep it high quality and STUDY YOUR ANALYTICS. SproutSocial A4 Branded hashtags are good for branding & community building. Publish a Combination of UGC & Original Content. User-generated content (UGC) gives your audience a more intimate view into what your brand is really about. SproutChat.