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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity SMM

And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. Somewhat surprising: the top challenge identified, by far, is a shortage of resources (talent, time, and budget: 44.4%). The economy (16%) and analytics (12%) trail considerably at second and third. earns $78,475 per year.

Research 257
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Your Blog as Part of an Overarching Business Strategy

ProBlogger

If you want to be relevant for your readers, and even become an industry resource, always offer more than expected. Showcasing your activity, accomplishments and campaigns. Along the road, it might meet a new partner, open a new business unit, change its appearance, gain special prizes or run awesome CSR campaigns.