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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity SMM

Somewhat surprising: the top challenge identified, by far, is a shortage of resources (talent, time, and budget: 44.4%). The economy (16%) and analytics (12%) trail considerably at second and third. Per the report, “Social media and community building (17.8%) overtook blogs (14.7%) as the most popular type of content marketing.”

Research 257
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Your Blog as Part of an Overarching Business Strategy

ProBlogger

If you want to be relevant for your readers, and even become an industry resource, always offer more than expected. Along the road, it might meet a new partner, open a new business unit, change its appearance, gain special prizes or run awesome CSR campaigns. Add that plus of value people will come back for over and over.