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Why Influence Mining is the Next Gold Rush | social crm | Social.

Convince & Convert

Joe Fernandez is CEO of Klout , a provider of influence metrics that is being incorporated into a variety of social media tools (including CoTweet , a client of mine) Jay Baer : What’s changed in the last two years or so with regard to access to influencer information? Knowing whether to respond to or ignore negative comments on a blog?

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Integrating Email and Social Media with Flowtown | Email Marketing.

Convince & Convert

“We want to give SMB a complete tool to allow them to move the needle on the 20% of social media that matters.&# If you take Flowtown for a spin (they have a free trial), will you please tell us all how it goes in the comments? Here's why: [link] [link] Alex de Carvalho 21% of US adults are online abstainers. Im Jay Baer.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Help clients tie search success to social media through wise keyword analysis, multi-media optimization and ongoing link acquisition. Learn the Science of Social Like any other online marketing program, social media is widely measurable – and testable. As Jay Baer recently [.] Im Jay Baer.

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Ignore Foursquare at Your Peril - An Analysis of Potential.

Convince & Convert

from @themaria from @glassesgeek from @imediamichelle There were a lot of comments about not caring as much about real-time reviews, but rather caring more about reviews/tips from people you actually know. Go for it in the comments. What great examples of businesses doing this well do you have?