Bill Hartzer

MAY 26, 2010

Using a proprietary conversational analytics engine, Buzzlogic helps its customers understand the mindset of the most influential players in a particular industry. TNS Cymfony – a Kantar Media company, TNS Cymfony provides customers with market influence analytics – some of the best analytics in the industry.

Cymfony 152

Cymfony Social Media Tools SM2 152

Convince & Convert

FEBRUARY 23, 2010

Brand communities, contests, most social listening, and non-promotional tweeting fits into this category. Conversely, many blogs are too community-oriented, taking an overly insider approach, given that new research from my friends and clients Compendium Blogware shows that search drives 60%+ of total traffic on 80%+ of corporate blogs.

Social Media 118

Social Media Strategy Social CRM Company 118

Convince & Convert

SEPTEMBER 21, 2010

Research: How do people talk about your industry and who are the influencers? Sentiment: How much are you willing to automate verse check by hand? What’s the client/competitor/industry name(s)? How can your brand participate in this space most effectively? In other words, how accurate does it need to be?

Social Media 157

Social Media Radian6 Strategy SM2 157

Convince & Convert

AUGUST 18, 2010

Switch PR for almost any people-facing industry and you'd get similar results, unfortunately. It's not just PR, but since that's the industry with which I primarily interact, I wanted to put a fine point on it. Angela Connor Author, “18 Rules of Community Engagement&# [link] jaybaer I agree Angela.

Questions 161

Questions Social Media Consultant Education 161