Convince & Convert

FEBRUARY 23, 2010

If you’re trying to gain customers, your social program is more about content creation, influencer identification, and virality. Brand communities, contests, most social listening, and non-promotional tweeting fits into this category. link] blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings.

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Convince & Convert

SEPTEMBER 21, 2010

Research: How do people talk about your industry and who are the influencers? Another couple of points that readers may want to consider in the second section would be the ability to sort content by influence, engagement, comment count, followers etc… Often helps to surface the posts/tweets that may need the most attention first.

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Convince & Convert

AUGUST 18, 2010

Angela Connor Author, “18 Rules of Community Engagement&# [link] jaybaer I agree Angela. I especially like your last point — if social media has changed anything, it's changed the definition of influence. And then there are monitoring tools like Alterian's SM2 that are out of most people's price ranges.

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