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If you’ve got the budget, the quickest and easiest way to build a list is by using a PR and social media monitoring tool such as Cision , Vocus or MyMediaInfo. If not, or to supplement the results from those paid tools, do some manual research using free tools like AllTop , Technorati and Google Blog Search.
SocialMention For more comprehensive social media searching, I use SocialMention , which indexes blogs, tweets, messageboard posts, and a lot more. Flowtown allows you to take email addresses (like the people subscribed to my newsletter) and determine in which socialnetworks they are active. Glad I stumbled here.
Look to Yelp and Forums When you get beyond socialnetworks, the heaviest concentration of influential impressions is on ratings and reviews sites (32%), followed by discussion boards/forums at 29%. Same with the messageboard trolls, who are all too easy to overlook in favor of bloggers and Twitterers. Good stuff.
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