Sprout Social

SEPTEMBER 19, 2016

Instead of being contacted by Widgets Inc., prospects are approached by Jim, who works for Widgets Inc. An advantage of using your brand profiles for social media outreach is it seems more official, particularly if your company is well known. The advantage of this approach is it makes your campaigns feel more personal.

Social Media 40

Social Media BuzzStream Alltop Influencer 40

Convince & Convert

AUGUST 10, 2010

JB : How are companies incorporating influence metrics into their marketing? JB : In addition to influencer outreach, how can companies engage in influence mining for customer service? Should companies treat customers differently? TA : Each of our companies is a “smart agent&# in some way.

Social CRM 133

Social CRM Influencer Klout Social Media 133

Webbiquity SMM

JANUARY 10, 2011

5 Ways for B2B Companies to Engage on Facebook by Social Media B2B. Basic but nevertheless helpful tips for successfully marketing on Facebook, such as adding a Facebook widget to your blog, highlighting your personality, updating your page regularly, and participating on other pages as well. Highly creative AND useful!

Facebook 210

Facebook B2B Privacy MySpace 210