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Why Influence Mining is the Next Gold Rush | social crm | Social.

Convince & Convert

JB : How are companies incorporating influence metrics into their marketing? JB : In addition to influencer outreach, how can companies engage in influence mining for customer service? Should companies treat customers differently? TA : Each of our companies is a “smart agent&# in some way.

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36 (of the) Best Facebook Guides, Stats and Rants of 2010

Webbiquity SMM

5 Ways for B2B Companies to Engage on Facebook by Social Media B2B. Fans are fickle: How to inspire loyalty after the “like&# by iMedia Connection. She then offers five recommendations for B2B Facebook use including offering a mix of original content and industry news, and asking questions. People are busy.

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