Fluency of Culture, Not Language, Is Key to Winning Big in Global Online Markets
Webbiquity SMM
SEPTEMBER 1, 2016
On Social Media. There are few digital channels better suited for showcasing a brand’s cultural fluency than social. Worldwide social media adoption rates remain sky-high. The global social media penetration rate is nearly one-third, or more than 2.2 Localizing social content works.
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