Mongrel Media: When Corporate Comms hijacks Traditional and Social Media
Laurel Papworth
APRIL 14, 2013
Instead of taking an ad to a content aggregator (newspaper or TV), Corporates build their own channel. 4ME accepts TV shows from Corporate Media e.g. Melbourne Property from Real Estate Institute of Australia and realestate.com.au this is majority owned by News.com). How does that sit with you? Will we lose impartiality?
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