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Confessions of a CKO: What I Should Have Done

Buzz Marketing for Technology

Track and aim to halve the aggregate amount of non value added time. Assess the aggregate cost to the organization of information (buying it, storing it, looking for it, reading it, figuring out what it means, managing it) and also the aggregate cost to the organization of not knowing -- the cost of failures (lost contracts etc.)

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Automation in Public Relations Measurement: Yea/Nay?

Waxing UnLyrical

Image: Tinkerbots via Flickr , Creative Commons Tools are beginning to do a solid job with the most mind-numbing parts of research (i.e., Aggregation and de-duplication : crawling web data, aggregating multiple media databases, removing spam and duplicate articles 2. website visitors and sales leads) 3. Stop being lazy.

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Best Internet Marketing Posts of 2009

Techipedia: Tamar Weinberg

How to Integrate Social Media into Product Marketing (Social Computing Magazine): This is a nice detailed guide on how you can market products via social media. This article presents fourteen tips for achieving this goal, most of which are common sense but which may inspire you to get more active. Is it in your pitch? My favorite? #14

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