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TikTok Analytics Defined for Brands and Marketers

Ignite Social Media

Note, these are all available on both mobile and desktop when you navigate to the appropriate analytics tabs. Videos Your Followers Watched: Overview of content that is most popular with your followers. Cost-per-Impression (CPM): The average amount of money you’ve spent per thousand impressions.

Analytics 154
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How to use YouTube Analytics to optimize your video performance

Sprout Social

The Overview Report. Easy to understand at a glance, the Overview Report tells whether or not your numbers are up. This report aggregates data from all view sources to create a comprehensive breakdown of viewer retention. These sources include the YouTube homepage, the platform’s embedded player and the mobile YouTube app.

Analytics 140
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The Complete Guide to Facebook Ads Manager: How to Create, Manage, Analyze Your Facebook Ads

Buffer Social

To get to your Facebook Ads Manager, you can click on the drop-down arrow in the upper-right corner of any Facebook page and choose “ Manage Ads ” from the drop-down (or you can use the Facebook Ads Manager mobile app, which we will mention below). Delivery: Reach, Frequency, CPM, Impressions, etc.