A Beginner’s Guide to Using Google Ads (Previously Google Adwords)
Hootsuite
SEPTEMBER 17, 2020
Originally called Google Adwords, the search engine company rebranded the service as Google Ads in 2018. Cost-per-mille (CPM). They appear on the search result page with the black “Ad” symbol next to the URL. You’ll now be able to add a URL to where users will go after they click on your ad. What is Google Ads?
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