Adwords Company Conversation Feed Reader 
Saying It Social
JUNE 16, 2010
These can serve as personable conversation starters and help you identify ways that your products or services can meet that person’s needs. One-on-one time together can help solidify a relationship and inspire candid conversation. Has your company adopted a social media strategy because you felt you were "forced" to do so?
Saying It Social
MARCH 22, 2010
Where you might think this is a ‘private conversation, it is just the opposite. “According to the Cone Business in Social Media Study, 93 percent of Americans expect companies they do business with to have a social media presence. A love-hate relationship this social media revolution! if yes, please explain.
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Saying It Social
FEBRUARY 17, 2010
One of the most powerful benefits of social media marketing is the ability for the company and the consumer to be able to engage in a TWO-WAY conversation in real-time. This means that the company needs to be listening and not just broadcasting. Be leery of a company that boasts of an ROI of $X, or an X% increase in sales.
Saying It Social
AUGUST 27, 2010
If your ultimate goal is increased sales, you’ll want to track leads since more often than not the actual lead to sale conversion will take place offline and is not necessarily dependent upon your online marketing efforts, therefore your online marketing efforts could be considered successful when the extra leads begin trickling in.
Saying It Social
JUNE 3, 2010
Using social media enables your company to reach a huge number of potential customers. Getting your name out there is incredibly important — studies suggest that people need to hear a company’s name at least seven times before they trust and respect it enough to become a customer.
Saying It Social
MAY 1, 2010
By consistently providing great content, your audience will begin to see you as the “go-to” person/company for information related to the products and services that you offer and will be more likely to refer you in the future. Another great (free) Google product that you can use to have content delivered to you is Google Reader.
Saying It Social
MAY 18, 2010
Your goal is to gain trust by engaging your audience, participating in conversations and sharing valuable, industry-related information, photos, videos, testimonials, press releases, etc. How can you monetize a quality social media conversation? Social media marketing is about forming, developing, and maintaining relationships.
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