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Oktopost
SEPTEMBER 4, 2020
When it’s time to launch a B2B marketing campaign on social media, LinkedIn seems like the obvious platform of choice. There’s no mystery why B2B marketers keep flocking to it – it simply works. For savvy B2B marketers, it is an opportunity to explore a channel typically used by their B2C counterparts. Advertising.
Twist Image
FEBRUARY 28, 2011
Banner advertising (or display advertising) has a bad rap with consumers, but it's a driving force in the advertising community. Yesterday, AdWeek reported that outgoing Google CEO, Eric Schmidt presented a keynote address at the Interactive Advertising Bureau 's annual leadership meeting in California. advertising.
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