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LinkedIn vs Facebook: Which Will be Better for B2B in 2021?

Oktopost

So how can Facebook compete with LinkedIn—a professional network geared toward facilitating business relationships—when it comes to B2B marketing? In terms of sheer magnitude, Facebook is hands down the biggest social network at 2.7 In addition, Facebook is by far the more mature advertising network. Not so much.

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Facebook advertising cost: Everything you need to optimize your ROI

Sprout Social

Cost Per Click (CPC) : If your campaign is set to charge for clicks (users have to click on an ad), then the CPC will be your metric. A crafts business targeting hobbyists may have a lower advertising cost than an obscure commercial agriculture tool. CPC across all industries. CPC in apparel to a high of $3.77

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