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LinkedIn vs Facebook: Which Will be Better for B2B in 2021?

Oktopost

According to LinkedIn’s internal stats , four out of five or their members are decision-makers at the companies where they work. The difference of quality versus quantity is clearly reflected in the advertising costs on either platform. In addition, Facebook is by far the more mature advertising network. Brand “Sniping”.

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Facebook advertising cost: Everything you need to optimize your ROI

Sprout Social

Cost Per Mille (CPM) : Cost per 1000 impressions. When looking at the CPM metric, Statista found that product catalog sales cost the highest at $4.77 CPM compared to the lowest at $0.48 CPM with the brand awareness objective. You will pay in CPM. You’ll pay for this in cost per conversion or CPM.

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