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LinkedIn vs Facebook: Which Will be Better for B2B in 2021?

Oktopost

When it’s time to launch a B2B marketing campaign on social media, LinkedIn seems like the obvious platform of choice. However, that also means that the competition is getting steeper, and the costs to advertise and promote your business on LinkedIn keep rising. In addition, Facebook is by far the more mature advertising network.

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The Future Of Display Advertising (It's Bigger Than You Think)

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Banner advertising (or display advertising) has a bad rap with consumers, but it's a driving force in the advertising community. It's still too complicated to get a campaign up. Organizing a large online display advertising campaign across multiple ad serving technologies makes the job increasingly difficult.