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Influencer marketing statistics for Australia 2025

Sprout Social

Influencer marketing will be pivotal in most brands’ marketing tactics in 2025. Recent research reveals a remarkable increase in Australian influencers, prompting digital marketers and brands to pour significant resources into this approach. You’ll also find the latest growth rate trends and preferred platforms.

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Social media statistics shaping Australia’s digital landscape in 2025

Sprout Social

Whether youre running a local business or a multinational corporation, social media marketing is a must for brands of all sizes. Takeaways: With such strong projected growth, Australian businesses must incorporate social media advertising into their overall marketing strategy to facilitate long-term growth. million users in 2028.

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10 advanced social media copywriting best practices

Sprout Social

Carve out an authentic, distinct voice that will help you improve brand recognition, build loyalty and differentiate you from the competition. We used our article, about what your social team will look like in 2028, to generate each of these posts. As Greg says, “When in doubt write through a lens of empathy and authenticity.

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8 Predictions for Social Media Marketing in 2022

Pixlee

When examining brands that advertise, social media advertising was seen used by about 83% of marketers and ranked second in success behind SEO marketing. In this article, we’ll take you through the trends to look forward to and be aware of in 2022 to help you ace the social media marketing game. from 2021 through 2028.

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12 Brands on Pinterest with Awesome Marketing Strategies

Later

Many brands on Pinterest are already tapping into its huge potential for marketing and growth. According to Pinterest, they reach 77% of all women 25-54 in the US — a demographic that is estimated to control almost 75% of discretionary spending by 2028. Whole Foods Market . Benefit Cosmetics . Fenty Beauty .

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How to Get More Followers on Pinterest

Later

Pinterest might not be the first platform that springs to mind for brand marketing, but with a 28% increase in monthly active users from 2018 to 2019, it’s definitely one to watch. Ready to level-up your Pinterest marketing strategy? Discover all the best tips in our Ultimate Guide to Pinterest Marketing !

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Cutting through social media noise: Strategies to navigating a cluttered social media landscape

Sprout Social

Between emerging networks, algorithm changes, meme culture, dynamic trend cycles and high-volume inboxes flooded with everything from customer inquiries to brand praises, marketers are familiar with social media noiseand the challenges that come along with it.