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How to Measure Customer Engagement and Why It’s Important

Pixlee

The digital era has brought about a significant shift in how successful companies promote themselves. If you want to analyze performance, build loyalty, and establish your brand, it’s crucial that you understand how to measure customer engagement. Attending company events, social gatherings, and demonstrations.

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The complete guide to chatbots for marketing

Sprout Social

Given that customers prefer to message companies directly, bot marketing can help resolve customer queries more efficiently while meeting your customers when and where they need you. For example, portable blender company, BlendJet, saw their average order rates increase 17% and sales 15% after deploying a Facebook chat plugin.

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9 of the Most Popular Messaging Apps in 2023

Hootsuite

With WhatsApp, you can use chatbots to answer customer FAQs, set up automated push notifications, or respond personally to questions to create an intimate shopping experience. The company has tried to launch the platform outside of China but hasn’t got much traction. The two are owned by the same parent company, Tencent.)