Social Media Strategies Summit

JANUARY 22, 2021

It’s a trend that caught fire when the Bernie Sanders campaign partnered up with peer to peer texting platform Hustle in 2016 to reach volunteers, with remarkable success. SMS Marketing is One of the Fastest Growing Channels. A Prime Opportunity Within a Mobile-First Landscape. Brands are optimizing for mobile experiences.

Strategy 209

Strategy Marketing SMS Mobile 209

Sprout Social

APRIL 20, 2022

Gartner predicts that by 2025, 40% of customer service will go from a major organizational expense to a significant profit driver as direct messaging streamlines sales pipelines. Mukuru , one of the largest money transfer providers in Africa, realized more than $1 million in reduced SMS costs after implementing customer service via WhatsApp.

Banking 133

Banking Insurance Telecommunications Chemicals 133

Hootsuite

JULY 7, 2021

SMS marketing can be an effective complement to social marketing, allowing you to reach customers—and potential customers—in real-time with targeted and effective messaging. Let’s look at what SMS marketing is and how you can incorporate it into your marketing strategy. What is SMS marketing? What is SMS customer service?

SMS 142

SMS Marketing Retail HootSuite 142