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The 2024 Guide to Social Media Strategy for Executives

Hootsuite

Build a (human) personal brand Being on social media benefits your company and also has big perks for you. Or, share your genuine excitement about a new product or feature your company is launching and geek out alongside your customers. But how do you know if your content is enhancing what people think about your company?

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22 Side Projects From the Buffer Team

Buffer Social

Though some companies prefer that anyone on their team not have side projects and actively discourage it, that has never been our way at Buffer. We host events, facilitate mentorship programmes and give out funding through scholarships, and a plethora of other initiatives. Currently under construction and set to open in early 2024.

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Insiders

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The Metaverse: What it is and why it matters for brands

Sprout Social

The metaverse is projected to become an $800 billion market by 2024 and tech giants are already investing millions to make this dream a reality. Major companies and startups alike are becoming early adopters, collaborating with metaverse companies to create branded activations and more. The short answer is yes.

Brands 116
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Tab’s Chocolate Social Media Strategy: A Tempting Recipe For Success

Keyhole.co

But turning a mere dorm-room startup into a global sensation hasn’t been the easiest for founder duo Oliver Brocato and Jake Lewin. This short-video hosting platform has a predominantly younger user base of early trend adopters who are always excited to try new things. However, it has started scaling again.