Webbiquity SMM

NOVEMBER 8, 2022

Brands integrating social proof into their marketing campaigns boost legitimacy and authenticity in their products and services. ComScore’s case study shows how social proof affects conversions using their landing pages. On one page, Comscore added both their client logos and testimonials; the other showed only the logos.

comScore 299

comScore Marketing Case Study Review 299

Sprout Social

MAY 10, 2019

According to a 2016 study released by Comscore and YouTube, 35% of the 2,940 respondents selected YouTube as their “one preferred provider,” while just 19% chose TV. It’s clear that if you are thinking of running your own YouTube campaign, you will have some competition. 3. Millennials prefer YouTube over TV.

YouTube 111

YouTube Strategy B2B Marketing 111

agora pulse

DECEMBER 17, 2019

The video platform hit one billion downloads worldwide in February 2019 of which nearly 100 million came from the United States and 250 million from India. Marketers are now using TikTok to amplify Instagram campaigns and vice versa. Image source. TikTok Stats. The TikTok app is available in 75 different languages. TikTok Example.

Social Media 82

Social Media Authentication comScore Social Media Management 82

Hootsuite

MARCH 2, 2020

Pinterest closed out 2019 by overtaking Snapchat as the third-biggest social network in the United States. In fact, eMarketer had projected Pinterest would close 2019 with 82.4 Snapchat did not release MAU figures, but reports 86 million daily active users for Q4 2019. Pinterest’s revenue topped $1 billion in 2019.

Statistics 145

Statistics Marketing HootSuite Advertising 145