Sprout Social

MARCH 30, 2021

— Jordannn (@lockha12) August 15, 2018. Using Sprout Social’s Listening tool , they were able to set up a simple Topic query with “leg day” as the main keyword and Twitter, Facebook and Instagram as the networks of choice. The company viewed social media as a massive, unorganized focus group.

Questions 124

Questions Data Focus Group Analysis 124

Hootsuite

OCTOBER 13, 2020

That means you need to understand how your audience feels about your brand, your social posts, and your campaigns, not just how much they mention you. Back in the Mad Men era, marketers brought in focus groups to understand how people might respond to a new advertising campaign or slogan. Which one do you want to hear?

Sentiment 145

Sentiment Analysis Template Templates 145

Buffer Social

JANUARY 2, 2019

Stories and rise of ephemeral content across social networks , which I’m sure we’ll see a lot more of in 2019, is capturing the hearts and minds of audiences everywhere. In 2018, the growth in AI-driven communication has been undeniable , with tools like Intercom and Drift starting to appear on websites everywhere.

Trends 111

Trends Social Media Data Authentication 111