article thumbnail

The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

89% of marketers found listening to be effective but only 37% listened -Saleforce 2015 state of marketing report Click To Tweet. Sentiment Analysis. ” Sentiment analysis has a bad name because it’s never 100% accurate. .” ” Sentiment analysis has a bad name because it’s never 100% accurate.

article thumbnail

The Silent Rise of LinkedIn to 500M Members: What Marketers Need to Know for 2018 [SSM069]

Buffer Social

How to listen : iTunes | Google Play | SoundCloud | Stitcher | RSS. If you were to ask me to describe LinkedIn in 2015, I might have said something along the lines of, “a great professional network” or “the perfect place to find a job.” 2015 (330M members): $1.5B Let’s dive in! Launch of Pulse.

LinkedIn 112
article thumbnail

Social Pros 29 – Lauren Vargas, Aetna

Convince & Convert

The RSS feed is: [link]. I actually heard David Meerman Scott echo similar sentiments a few months ago, and he told me in his consulting practice he never uses the words “social media” He refuses to actually utter the phrase because it actually doesn’t help with executive attention. Listen Now. Lauren : Exactly.

Radian6 113