Webbiquity SMM

FEBRUARY 2, 2016

Social media’s share of the total marketing budget will grow from 10% in 2015 to 14% this year, while spending on offline advertising will fall 2%. By 2019 mobile advertising will represent 72% of all US digital ad spending. Web users had deployed an ad blocker as of late 2015. Measurement remains problematic.

Hubspot 100

Hubspot Marketing B2B Survey 100

Webbiquity SMM

FEBRUARY 10, 2015

01% from Twitter; this compares to almost 10% for paid search and 7% for email marketing. Consumer marketing is about mobile, B2B is about content. Asked what their organization’s “single most exciting opportunity” was for 2014, 22% of consumer marketers cited mobile, while just 10% of B2B marketers concurred.

Statistics 50

Statistics Social Media B2B Hubspot 50

Convince & Convert

AUGUST 3, 2015

Most Shared Article in 2015: 4 Google Analytics Hacks To Improve Your ROI – Frank Underwood Approved (854 Shares). Most Shared Article in 2015: Goodbye, Google+: Social Network Broken Into Streams and Photos Products (5,000+ Shares). “I This blog is one of the best places to read thought leadership around search marketing.

Adwords 60

Adwords CPC Marketing Retail 60

Webbiquity SMM

AUGUST 18, 2012

Note: a slightly shorter version of this compilation was recently published as a guest post on Jeff Bullas’ blog. Paid search leads average a 7% rate, while outbound marketing leads (e.g., 55% access Twitter via a mobile device. Mobile Marketing. billion people now own mobile phones. MarketingSherpa ).

Statistics 198

Statistics Social Media B2B Marketing 198

Sprout Social

NOVEMBER 8, 2016

When Facebook adopted its latest algorithm, the chances of your published content being seen by all of your followers dropped significantly. In fact, Facebook video posts per person increased by 75% in 2015. The “silent” movement is likely due to mobile users scrolling through feeds in public areas and avoiding using sound.

Facebook 108

Facebook Feed Feedly Social Media 108

Webbiquity SMM

AUGUST 18, 2012

Note: a slightly shorter version of this compilation was recently published as a guest post on Jeff Bullas’ blog. Paid search leads average a 7% rate, while outbound marketing leads (e.g., 55% access Twitter via a mobile device. Mobile Marketing. billion people now own mobile phones. MarketingSherpa ).

Statistics 204

Statistics Social Media B2B Marketing 204