Social Media Marketing

AUGUST 8, 2013

A SocialBakers study shows that "socially devoted" brands say that social customer care drives ROI. The Platforms The average prestige brand has a presence on seven social platforms. LinkedIn has launched new Company Page analytics for tracking follower growth, post performance and more. million a day.

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Mindjumpers

DECEMBER 20, 2013

2013 is coming to an end after what has been an interesting year for social media and we think that 2014 isn’t going to be any less interesting. This means that more and more companies try to tab in on this opportunity and make use of or create their own social news rooms to find the content that fit their brand.

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Social Media Marketing

JUNE 19, 2013

Credit: Tom Fishburne Metrics/Measurement/Big Data In case you missed it last week, the Social Media Measurement Standards Coalition has developed a set of standards supported by a number of industry organizations. Which should brands focus on ? Instagram Video this week in social news social media facebook Twitter'

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Social Media Marketing

APRIL 3, 2013

And if you’re on Flipboard, you can get these links in my new This Week in Social Media Magazine. Monday was April Fools Day, during which seemingly every brand got in on it and pranked the internet with a gag or two, poking fun at themselves or their products. We're not alone out there.

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Social Media Marketing

APRIL 17, 2013

Much has been made of personal brands in the last few years, but this Forbes article suggests that it shouldn''t be viewed as self-promotion but rather as a requirement for leadership. They hired brand journalists rather than copyrighters to help them with the content on their sites. The challenge is how to build a platform around it.

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Techipedia: Tamar Weinberg

OCTOBER 28, 2014

In 2006, social media was building steam in the United States. With the rise of Facebook’s popularity, the launch of Twitter, and the surge of influence from social news sites like Digg, social media looked to be a great breeding ground for marketers to make their mark. The brands I represent need help.

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