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How You Should Be Marketing to Generation Alpha

Likeable

If Generation Z was the first to grow up with social media, Generation Alpha—that is, the group of people born between 2010 and 2025—is the first to grow up on social media.

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9 YouTube stats to inform your marketing strategy in 2019

Sprout Social

By 2010, YouTube was generating more than two billion views each day. Additionally, a 2015 Forrester Research forecast predicted that by 2025, half of all TV viewers under the age of 32 will not subscribe to a traditional pay TV service. When YouTube first arrived in 2005, few likely had any idea how valuable it would become.

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How Brands Can Vibe With Gen Z and Gen Alpha

Pixlee

Marketers tend to obsess over how to approach different age groups online, and this makes sense. Gen Alpha is a much younger group, but don’t write them off just yet. They have birth dates starting in 2010, so most of this generation are still in wearing diapers, learning to walk, or have yet to be born.

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