Convince & Convert

JULY 5, 2010

I have recruited a posse of incredibly smart social media, digital marketing, and public relations thinkers to entertain and inform you while I’m learning how to pay with colored money, and my son attends hockey camp. Wonderful community-building strategy! Wonderful community-building strategy!

Community building 117

Community building Social CRM Consultant Posterous 117

Convince & Convert

MARCH 4, 2010

We see blogging both as community building and as a function of being a web based business. Metrics would include the number of times a post is mentioned in other blogs or media, references, RT's, etc. Very helpful post, Jay. One question for you though — are these categories mutually exclusive?

Metrics 132

Metrics Strategy How To Tourism 132

Convince & Convert

MAY 5, 2010

So, Lisa Beatty build JaneNation.com , a new opinion, information, and idea community just for women, that launched recently at the Marketing to Women conference. With free membership open to all women, JaneNation combines social networking with opinion collection. It’s on JaneNation.

Social Media 127

Social Media Case Study Strategy Study 127