Convince & Convert

APRIL 28, 2010

Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. It’s really only possible in a reactive sense via social CRM, where individual complaints or questions can indeed be handled. link] jaybaer Good question Mike. link] Amy D.

Social Media 149

Social Media Strategy Influencer Social CRM 149

Convince & Convert

MARCH 23, 2010

You MUST ask and answer this question, and develop appropriate calls to action accordingly. They arrive on your blog because they have a question in mind, and are hoping that you can answer it. If you can successfully answer their question, perhaps something like “how do I maximize my blog’s effectiveness?&#

Social Media 120

Social Media Strategy Consultant RSS 120

Convince & Convert

SEPTEMBER 21, 2010

I basically get this mashed up question from companies wanting to do social media. and create some SOCIAL MEDIA about it. I basically get this mashed up question from companies wanting to do social media. and create some SOCIAL MEDIA about it. and create some SOCIAL MEDIA about it.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Convince & Convert

SEPTEMBER 20, 2010

This research raises two interesting questions: - Forrester published research earlier this year that said Facebook users (rather than Twitter users) were the source of much of the New Influencer population. Valid question and I responded with, “You don't need to use Twitter. Which do you believe? link] Jeffrey K.

Social CRM 147

Social CRM Twitter B2B CoTweet 147

Convince & Convert

SEPTEMBER 23, 2010

Succeeding on the social Web requires daily participation. Whether it’s brand reputation management, PR and influencer outreach, customer service and social CRM, interacting with fans on a brand community, or just creating content that builds thought leadership – it all takes time. I have so many questions!

Social Media 148

Social Media Strategy Energy Consultant 148