Ignite Social Media

OCTOBER 13, 2020

And these images aren’t from brand-produced photo shoots, it’s user-generated content (UGC) that’s fueling their feed. Related to the point above, who do you think is publishing the UGC the brand is repurposing on their own channels? We’ve been managing social media programs for billion-dollar brands since 2007. Wrong Audience.

Campaign 106

Campaign Brands Press Release UGC 106

Social Media Strategies Summit

AUGUST 11, 2022

Multinational beauty retailer Sephora started Beauty Insider as a straightforward loyalty program in 2007 before pivoting to a full-blown community ten years later. Instant Pot shows that’s simply not the case because its Facebook Group is 100% reliant on user-generated content (UGC). Image source. million members today.

Examples 227

Examples Communities Brands Forums 227

Later

JULY 25, 2019

Should you use emojis and hashtags? A common practice among influencers is to include a hashtag like #spon, #sponsored, #ad, #paid, or #partnership in the captions of their sponsored Instagram posts. . If you want to disclose sponsored Instagram posts using a general hashtag, the only FTC-compliant ones are #sponsored or #ad. .

Instagram 86

Instagram Hashtag Engagement Feed 86