Remove 2007 Remove Collaboration Remove Hashtag Remove UGC
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10 Inspiring Examples of Amazing Brand Communities

Social Media Strategies Summit

Multinational beauty retailer Sephora started Beauty Insider as a straightforward loyalty program in 2007 before pivoting to a full-blown community ten years later. Trailhead members — known as Trailblazers — are encouraged to collaborate and meet fellow users based on shared interests, job roles, and locations. Image source.

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The Ultimate Guide to Writing Good Instagram Captions

Later

Should you use emojis and hashtags? featuring: birthday cake (blue set), mint chip (green set), rainbow swirl (pink set), strawberry (red set) | What other food brands would you want to see us collaborate with? The disclosure hashtag has to be easily noticed and understood by users. Should your Instagram captions be funny?