10 Inspiring Examples of Amazing Brand Communities
Social Media Strategies Summit
AUGUST 11, 2022
Multinational beauty retailer Sephora started Beauty Insider as a straightforward loyalty program in 2007 before pivoting to a full-blown community ten years later. Trailhead members — known as Trailblazers — are encouraged to collaborate and meet fellow users based on shared interests, job roles, and locations. Image source.
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