Ignite Social Media

OCTOBER 13, 2020

Audience reactions on the brand’s social channels were highly negative and even angry, as you can see from just a few below. Too often brands or their agencies try to focus on “going viral” instead of using social media to drive real, meaningful business results. Wrong Audience. Inappropriate Content.

Campaign 106

Campaign Brands Press Release UGC 106

Social Media Strategies Summit

AUGUST 11, 2022

Multinational beauty retailer Sephora started Beauty Insider as a straightforward loyalty program in 2007 before pivoting to a full-blown community ten years later. Instant Pot shows that’s simply not the case because its Facebook Group is 100% reliant on user-generated content (UGC). Image source. million members today.

Examples 227

Examples Communities Brands Forums 227

Later

JULY 25, 2019

Should you use emojis and hashtags? A post shared by Later: Social Media Scheduler (@latermedia) on Jun 29, 2019 at 11:24am PDT. A post shared by Later: Social Media Scheduler (@latermedia) on Jul 4, 2019 at 8:01am PDT. The disclosure hashtag has to be easily noticed and understood by users. Inspirational?

Instagram 86

Instagram Hashtag Engagement Feed 86