Ignite Social Media

OCTOBER 13, 2020

And these images aren’t from brand-produced photo shoots, it’s user-generated content (UGC) that’s fueling their feed. Related to the point above, who do you think is publishing the UGC the brand is repurposing on their own channels? We’ve been managing social media programs for billion-dollar brands since 2007. Wrong Audience.

Campaign 106

Campaign Brands Press Release UGC 106

Social Media Strategies Summit

AUGUST 11, 2022

Building a brand community isn’t about improving vanity metrics like engagement and follower count. Multinational beauty retailer Sephora started Beauty Insider as a straightforward loyalty program in 2007 before pivoting to a full-blown community ten years later. So how has the company managed to build an engaged brand community ?

Examples 227

Examples Communities Brands Forums 227

Later

JULY 25, 2019

Should you use emojis and hashtags? A great Instagram caption will stop a scroller in their tracks — and the longer someone spends reading your caption and engaging with your post, the better your post will rank with the Instagram algorithm ! . And if your post gets enough engagement, it might even end up on the Explore Page !

Instagram 86

Instagram Hashtag Engagement Feed 86