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Why Do Customers Tattoo Themselves with the Brands They Love?

Bill Hartzer

APRIL 27, 2010

And what can marketers and brand managers learn from them? Most acts of unabashed brand loyalty are a genuine mystery to marketers: Why do customers anxiously camp outside IKEA grand openings? Although tattooing brand logos and imagery may seem too extreme to marketers, these outliers represent a brand’s choir.

Brands

Brands Loyalty Badge Apple

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 21, 2010

At SXSW, each attendee had their unique QR code printed on their name badge. Social Integration Maybe I just heard what I wanted to hear/preach, but there seemed to be a lot of chatter among returning attendees and experienced social media types about integrating social media with other marketing and/or customer service elements.

Social Media

Social Media Strategy Conference Eventful

Why Do Customers Tattoo Themselves with the Brands They Love?

Convince and Convert Blog: Social Media Strategy and Social Media.

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