Convince and Convert Blog: Social Media Strategy and Social Media.
Convince & Convert
SEPTEMBER 21, 2010
At SXSW, each attendee had their unique QR code printed on their name badge. Smart phone-toting attendees could snap a photo of each others’ code, and instantly follow one another within the my.SXSW social network. Largely, it didn’t happen. This level of vagary is useless. What makes SXSW special is the accidents.
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