2001 2003 Collaboration Embedding 
Buzz Marketing for Technology
MAY 21, 2008
The unidirectional nature of knowledge transfer has often proved to be an ineffective way to ensure adoption and implementation of research results ( Landry, Lamari and Amara, 2001 )." That's why lobbying organizations such as the Cochrane Collaboration are interested in promoting knowledge translation efforts. As Davis, et.al.
Buzz Marketing for Technology
JUNE 27, 2008
1997 ; Lanham, 1995; Pool, 1997 ), which is presented as a special kind of mindset that enables users to perform intuitively in digital environments, and to easily and effectively access the wide range of knowledge embedded in these environments ( Gilster, 1997 ; Tapscott, 1998 ; Eshet-Alkalai, 2004 ; 2005 ). Spiro et al.
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