Buzz Marketing for Technology

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Using Hashtags as Strategic Objects

Buzz Marketing for Technology

Posted in Hashtags Twitter. At first it was just a neat way to call out a particular sentiment or be associated with a trending story on Twitter; they’ve now made it into our vernacular and expanded to other platforms including Instagram and Google+. Hashtags have been around for a while. Predictions, anyone?

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Being Lightweight: Tools We Use | Common Craft - Explanations In Plain English

Buzz Marketing for Technology

Search Common Craft: Being Lightweight: Tools We Use. Our first was focused on working with clients and this installment is all about tools we use. Tools, or the the wrong tools, become a risk when they create unnecessary drag in every day work. So, this concludes the tools part of the series. lightweight.

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3 Ways Social Media can Boost Sales Success

Buzz Marketing for Technology

Facebook Lead Generation Lead Nurturing People Sales Social Business Intelligence Social Media Social Networking Strategy Thought Leadership Twitter. Sales people can use popular online meetings tools like Google Hangout or even GoToMeeting to create spontaneous meetings with potential buyers.

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Social Media and the Contact Center for Dummies (Wiley)

Buzz Marketing for Technology

One of the biggest challenges for organizations today is managing the flow of information about their brands, products, and services that occurs in social media channels, including microblogs (such as Twitter), social networking sites (such as Facebook), blogs, and online forums. Is Twitter the Next Channel for Contact Centers?

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Is Sentiment Making Brands Stupid?

Buzz Marketing for Technology

Nick likened the use of Google and other tools as training us how to “power browse” and not really read effectively. So I have been thinking about a parallel article that would apply in the social media space as people try to effectively read what is being said on mediums like Twitter and Facebook about their brand.

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Scaling Social Globally: Best Practices for Engaging With an International Audience

Buzz Marketing for Technology

Here are 3 of the key take-aways: Team structure matters – Andrew talked about an approach he called the Dandelion approach: having a central team that can provide training and social media tools to more distributed teams that can engage on a local level. To get a copy of the slides or listen to the replay, please click here.

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Changes in B2B Marketing — Mad Marketing TV Ep 13

Buzz Marketing for Technology

New social media tools for B2B marketers. Paul ends with an introduction of various new social media tools for B2B marketers, as well as the explosion of social data and what that all means. To hear more from our special guest Paul Dunay, read his blog or follow him on Twitter. Influencer strategies and why they’re important.

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