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Top Video Marketing Trends of 2024

Social Media Strategies Summit

Video is no longer optional for marketing teams, with 91% of businesses using it as a marketing tool and 88% describing video as an important part of their marketing strategy. To make your life easier, we’ve rounded up ten essential video marketing trends for 2024, covering everything from AI video tools to user-generated content.

Video 229
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Google Adds New Prediction and Trend Tools to Help Maximize Ad Campaigns

Social Media Today

Google is adding some new tools to help advertisers maximize their ad campaigns, including trend-based recommendations and insights into Smart Bidding.

Trends 218
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LinkedIn Adds New 'Future of Skills' Data Tool to Highlight Key Industry Trends

Social Media Today

The interactive tool provides insights into key job skills trend shifts, which could be a valuable research option.

Skills 167
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5 of the Best Content Curation Tools for Social Media Managers

Hootsuite

Content curation tools can help. Each tool offers something different. From Hootsuite’s Swiss army knife versatility to Talkwalker’s data-driven insights and Pocket’s simplicity, discover which content curation tool best aligns with your social strategy. What are content curation tools? Trend-tracking.

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7 Top B2B Social Media Trends

Oktopost

Now an essential tool for all marketing efforts, it has changed how brands reach their customers, build awareness, and foster connections with their audiences. As new trends emerge and fade, marketing teams must be agile enough to adapt to different formats, user behaviors, and algorithms. 7 Top B2B Social Media Trends 1.

B2B 117
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Google Adds Rising Retail Trends Tool to Highlight Products Seeing Higher Demand During COVID-19

Social Media Today

Google has launched a new 'Rising Retail Trends' tool which highlights all the products and categories that are seeing increased attention during the COVID-19 lockdowns.

Retail 195
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TikTok Adds More Regional Trend Insights to its ‘TikTok Insights’ Data Tool

Social Media Today

The tool enables you to hone in on marke-specific usage trends.

Trends 143