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The Changing Face of Authoritative Content

Waxing UnLyrical

How content can be used to shape opinion and drive behavior should be a huge part of your social PR strategy. But what we consider “authoritative content” has changed dramatically, and continues to do so. Are you accounting for those changes in your public relations strategy? How social drives content.

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The Role of Employee Advocacy in Building Thought Leadership

Oktopost

Competition is always mounting, and the best possible way to separate yourself from the herd – to be treated as the source, not just a source – is to establish your brand as an authoritative resource positioned at the front of its industry. Not only is this good for lead conversion and customer loyalty, but it’s good for SEO.

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Monday Roundup: #WUL Over the Years

Waxing UnLyrical

The Changing Face of Authoritative Content. Why: We all know the media landscape has changed more than the weather. And as it’s morphed into heaven-knows-what, so has what we consider authoritative content, who creates it, and how it gets disseminated. Let’s go. Hence this post.

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8 Predictions for Social Media Marketing in 2022

Pixlee

More User-Generated Content (UGC). User-generated content (UGC) refers to media created by individual users (on social media or shared directly) rather than by a company or organization, and is a powerful content type for brands looking to add social proof and community focus to their marketing efforts. Trends to Watch in 2022.

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10 Writing Tips to Help You Sound More Human

ProBlogger

When you’re talking to someone face to face, chances are you’ll use a lot of contractions – “we’re” instead of “we are”, “you’ll” instead or “you will” (as I used in this sentence), and so on. And so you may be tempted to use the fanciest words you can think of to sound more… well, authoritative. Use more contractions.

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5 Core Pillars for Your Ecommerce Marketing Stack in 2022 

Pixlee

This means consumers are far more trusting of third-party opinions on a product than brand-generated content. ” In it, Cialdini explains that people take clues from their peers when they face new situations. ” In it, Cialdini explains that people take clues from their peers when they face new situations.

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Giving Underperforming Posts a Second Chance with Updates

ProBlogger

If at first you don’t succeed, try, try again… Have you ever written a post that you thought would hit the spot with your readers, generate lots of interest and/or stimulate a great conversation and then find it fell flat on it’s face? Photo by Jeffrey F Lin on Unsplash. Reposted Update.

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