Dave Fleet

JUNE 15, 2010

Social media ROI is a hot topic right now, as social media begins to (slowly) mature. Critically, Audience also lets you assign a dollar value to visitors based on their visits to competitor sites, to help determine the ROI of your social media activities. Tags: measurement monitoring social media tools Sysomos.

Sysomos 273

Sysomos ROI Social Media Privacy 273

Justin Levy

OCTOBER 12, 2009

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Determining Social Media ROI Written on October 12, 2009 by Justin Levy in business , business strategy , ims09 , inbound marketing , marketing , marketing strategy , roi , social media , social media strategy , video 19 Comments - Leave a comment!

ROI 140

ROI Social Media Analysis Discount 140

Convince & Convert

JULY 29, 2012

Last week, Susan Etlinger from Altimeter Group published the Social Media ROI Cookbook. click here to view and download the Social Media ROI Cookbook on Slideshare). If you’re looking to place blame for why you can’t measure social media ROI in your company, grab a mirror. Is social media ROI attainable?

ROI 138

ROI Social Media Social CRM Survey 138

Buzz Marketing for Technology

FEBRUARY 9, 2010

Tags: Communications Communities Content Marketing Inbound Marketing Interactive Marketing PR Personal Branding ROI Social Media Social Networking. Sharing is how you build a Brand In a recent BusinessWeek article featuring Tony Hsieh from Zappos. Related posts brought to you by Yet Another Related Posts Plugin.

B2B 178

B2B ROI Communities Marketing 178

Convince & Convert

SEPTEMBER 30, 2010

In that workshop, we discussed social media ROI realities. Our mutual friend has apparently emphasized the importance of well defined, realistic, ROI. He was right, none of the proposals had included specific ROI objectives. Social Media ROI is Always Doable. Sounds reasonable, right? Not so fast. What do I mean?

ROI 147

ROI Social Media Proposal Project 147

The Social Media Incubator

AUGUST 25, 2011

In our last post we shared how to accurately measure Business-to-Consumer (B2C) return on investment (ROI). Typically a B2B sale will have a higher price tag, and your sales cycle is usually much longer, just to name a couple of differences. Can a business that sells to other businesses measure ROI with social media? Absolutely!

ROI 111

ROI Social Media B2B How To 111

The Social Media Incubator

MAY 19, 2011

Facebook recently announced the capability for users to tag brands in photos that are posted onto the site. This means that if you take a picture of your friend running in a marathon, you can tag the Nike swoosh symbol on his or her shorts.

Brands 122

Brands Facebook Sites Advertising 122

Proactive Report

NOVEMBER 16, 2010

Could this perhaps be the reason companies complain about the lack of social media ROI? Tags: Research Social Media Strategy analytics intelligence ROI social media strategy strategy. How does your company fare? Do you use social media intelligence to drive your social media strategy ? You can download the survey here.

ROI 87

ROI Social Media Netvibes Survey 87

Convince & Convert

OCTOBER 12, 2010

ROI in social media is a luxury. The larger the brand, the more likely they are to use social media without concerning themselves with its dollar ROI, when goodwill for them, is priceless. For the most part, all they have is social media – so ROI is a matter of hope rather than measurable statistics. You are the CMO.

ROI 124

ROI Social Media Small Business CPC 124

Sprout Social

SEPTEMBER 13, 2016

But unless you’re tracking what you’re doing, how much money you’re spending and what results you’re getting, it’s difficult to determine whether or not your Facebook ROI is actually working. Return on investment (ROI) plays a big role in your decision to not only bring Facebook into your marketing strategy, but to keep it there.

ROI 40

ROI Facebook How To Analytics 40

The Social Media Incubator

NOVEMBER 16, 2009

scan or click the QR code to see the packages we offer True Social Media ROI is All About Integration by admin on November 16, 2009 Not long ago, a client came and asked if we could “help her business go viral” by launching social media for her company. Public Relations and Small Business Mavericks C.E.L.

ROI 106

ROI Social Media Foursquare Consultant 106

Saying It Social

JULY 22, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials How Social Media ROI is like Santa Claus I entered this contest where I had to post “sweet&# advice about social marketing. Thank you in advance for your support!! eMarketer reports that consumers force retailers to adopt social strategy.

ROI 128

ROI Social Media StumbleUpon Digg 128

Sprout Social

JANUARY 24, 2024

Doing so enables you to benchmark your influencer campaigns against business goals, determine the ROI of your partnerships and pivot quickly based on what is and isn’t working. Brand mentions Brand mentions tell you how often your brand is discussed on social media, regardless of direct tags.

Metrics 100

Metrics Influencer Marketing Survey 100

Pixlee

AUGUST 1, 2017

However, measuring its ROI can be tricky, depending on what you’re hoping to track. To track conversions from user-generated content, tag product SKUs in each photo or video and track click-through to product page and/or shopping cart. One of our clients, Goorin Bros. Average Order Value.

ROI 41

ROI Content How To UGC 41

Buzz Marketing for Technology

JUNE 15, 2009

But this is not a dig at Dell it’s a dig at all of us marketers who say they don’t understand how to calculate an ROI from Social Media. True the number of channels have blossomed but that shouldn’t have changed our creativity when it comes to measuring the ROI of Social Media! Tags: social media Lead Generation.

ROI 109

ROI Social Media Syndication Embedding 109

Sprout Social

JANUARY 18, 2017

Using UTM tracking is a cornerstone of content analysis and it’s one of the few ways to legitimately prove the ever elusive ROI of social media. If the word “codes” freaks you out, think of them as labels or tags that you add to a URL. There are a few basic categories for these tags. Talk about getting an instant ROI.

ROI 40

ROI URL Analysis Campaign 40

Hootsuite

MAY 3, 2021

UTM tags provide three key benefits: They help you track the value of social marketing programs and campaigns and measure ROI. Includes experts tips for proving ROI. Use this UTM tag to track paid keywords or key phrases. Includes experts tips for proving ROI. Use UTM parameters to measure social media ROI.

Sample Code 145

Sample Code Social Media HootSuite URL 145

Social Media Strategies Summit

NOVEMBER 30, 2020

Tapping on a product tag on a post or a product sticker in a story directs consumers to the product description page where they can find additional information, such as the price and product description. But now, all they need to do is tap on the image and check if it’s been tagged. Use a Tag or Sticker.

Products 163

Products Instagram Brands How To 163

Direct Marketing Observations

JUNE 30, 2010

Tags: social media. I had to embed this. Partly because I didn’t feel like writing today but also because this is just a really good thought provoking video.

ROI 122

ROI Social Media Video 122

Kikolani

JANUARY 26, 2010

The most popular topic at #SMAZ was the measurement of social media influence and the elusive ROI – Return on Investment. Social Media ROI. Later in the afternoon, Evo Terra discussed ways social media ROI could be measured, which would (in an ideal world) mean the social media strategist would be able to do the following.

ROI 114

ROI Social Media SEO Tips 114

Social Media Strategies Summit

NOVEMBER 18, 2020

Social media ROI is a bane for most marketers. Out of the 2000 marketers surveyed, most said they have no clue how to define, measure, or report social media ROI. First, you need to define “social media ROI.” There are no quick fixes to improve your ROI; you need to think long-term. Measure Your Current Social Media ROI.

ROI 246

ROI Social Media UGC Discount 246

Sprout Social

OCTOBER 19, 2023

This maximizes your return on investment (ROI) while saving your marketing team the cumbersome task of monitoring and adjusting ad copy manually. Check out Sprout’s social ad reporting capabilities to boost ROI from the paid content you’re scheduling. This enables you to actively monitor your reputation to ensure brand health.

Strategy 128

Strategy Sentiment Marketing Analysis 128

Hootsuite

JULY 27, 2022

Well, first off it is a handy measurement tool that can help you track your return on investment (ROI) for your TikTok ad campaigns. Look for a piece of code that starts with <head> and ends with </head> –your pixel should go right after the <head> tag. Why use a TikTok pixel?

How To 117

How To HootSuite Eventful ROI 117

Jeff Esposito

OCTOBER 10, 2010

I saw this presentation the other day and it is really useful for folks trying to determine the ROI of social media. Social Marketing ROI – Yes, You Can! Tags: social media Paul Gillin ROI Social Media ROI. View more presentations from Paul Gillin.

ROI 34

ROI Social Media Marketing 34

Sprout Social

JULY 25, 2023

Together, these efforts prove your social media return on investment (ROI) and show the impact on business growth. For example, based on your audience demographic, you could decide which tactic, such as a live product demonstration or a launch promotion with a special offer, would give you maximum brand amplification and ROI on social.

Analytics 140

Analytics Report Social Media Google 140

Oktopost

MARCH 11, 2020

You also have the option to set a title, description, thumbnail, tags, and visibility settings. This will allow you to better estimate your YouTube marketing ROI. The most significant benefit of the integration is that every link you include in the video description will be shortened and tracked by Oktopost.

YouTube 113

YouTube Video Strategy Knowledge Base 113

Oktopost

JULY 18, 2023

Unlike social media monitoring, which is a more passive process of keeping a tab on your own brand mentions (tags, for instance), social listening is proactive. But they’re not directly asking for a solution – they haven’t tagged any prominent brands in email marketing software – they’re just shouting into the void.

B2B 62

B2B ROI Social Media Sample 62

Convince & Convert

DECEMBER 15, 2023

As algorithms have become smarter, it reduces the impressions of those posts that have too many spammy or unrelated tags. Use most relevant hashtags—the ones that best describe your post Avoid using too long or extremely crowded tags. Now, it’s completely different.

SEO 154

SEO Social Media Strategy Hashtag 154

Social Media Network Marketing

AUGUST 15, 2014

Advance Stage : If your back - end data collection is good and if the company has an IT department then tag the Customer data with your Members of Social Media. See who is purchasing and who is Passive. Can you identify the low hanging fruits. Can you cluster the various Members into Active Members, Passive Members and so on.

Metrics 100

Metrics Social Media ROI How To 100

Hootsuite

MARCH 8, 2022

The little price tag in the corner makes it clear these items are available to buy. Step 4: Add product tags to image Pins. In addition to having Product Pins, you can tag your products within regular image Pins, too. Pinners are 70% more likely to shop tagged lifestyle images, compared to Product Pins. Non-intrusive?

Features 114

Features Price Buy Campaign 114

Hootsuite

FEBRUARY 16, 2021

Hootsuite has all sorts of hidden gems and neat ways to save you time and increase your brand’s social ROI. Here’s more on viewing paid and organic ROI. Automatically tag your (outbound) posts for better analytics. Manual tagging is definitely useful, but it can be time-consuming and messages or posts might be missed.

HootSuite 140

HootSuite Features URL Template 140

Sprout Social

APRIL 26, 2023

According to the latest Sprout Social Index™ , proving social media ROI was the second biggest challenge for social media teams. So if you’re struggling with measuring social media ROI yourself, we get it. That’s why we put together this guide so you can assess social media ROI based on your unique online presence once and for all.

ROI 98

ROI Social Media How To Metrics 98

Webbiquity SMM

AUGUST 9, 2010

While there are unquestionably many ways that social media marketing results can be measured , the debate rages on as to whether it’s truly possible to quantify the ROI from these activities. Some experts contend that because social media activity is rich in metrics , you can and should be measuring ROI constantly.

SM2 187

SM2 Alterian Vocus Social Media 187

agora pulse

FEBRUARY 25, 2021

Craft an objective that has trackable and measurable ROI. Amy and Caitlin: Clearly define an objective that has trackable and measurable ROI. Being very clear about what the objectives are will allow for a direct correlation of the goals, concepts, strategies, and measurable ROI , which increases the chances for success dramatically.

Communities 113

Communities Social Media Tips Energy 113

Hootsuite

JULY 6, 2022

They’re reporting using features like shopping tags and the Shop tab. What are Instagram eCommerce tags? Instagram eCommerce tags, or Shopping tags, are tags on products featured in content. Your Shopping tags will be listed in the Instagram Shop catalog. Other folks on Instagram can tag products too.

Instagram 117

Instagram HootSuite UGC Influencer 117

Sprout Social

APRIL 6, 2022

David Outwear tags individual products in their in-feed posts. They primarily promote their products on Facebook by tagging them in their content. You can tag featured products when you create a post or retroactively tag them in existing posts. Facebook recommends tagging fewer than five products per image.

Examples 113

Examples Brands Facebook Retail 113

Pixlee

NOVEMBER 10, 2020

Decades later, email marketing still generates the best ROI of any channel. In a saturated marketplace, this is your key to success because personalized email marketing generates a median ROI of 122%. . With Pixlee, brands can use tagged user-generated content to create dynamic, personalized emails at scale.

UGC 98

UGC Content Curation Apparel 98