Oktopost

MARCH 8, 2023

Episode Summary The amount of time and energy it takes to get your brand featured in a top-tier media outlet is not for the faint of heart. In this episode of Radically Transparent, Lauren Gumport, Vice President of Communications and Brand at Faye reveals some of her top secrets for getting top-tier media coverage.

Startup 117

Startup Travel Insurance Apple 117

Keyhole.co

OCTOBER 16, 2023

Coca-Cola has developed a reputation as an iconic global brand owing to their purpose — Refresh the world. Their strategy also thrives on interactive storytelling that turns everyday moments into memorable experiences. Story highlights, on the other hand, provide quick access to key content moments, reinforcing brand recall.

Strategy 69

Strategy Social Media Loyalty UGC 69

Koka Sexton

SEPTEMBER 1, 2023

The convergence of data-driven insights and creative storytelling has paved a new path, a realm of possibilities waiting to be explored by Marketing Innovators. Through the lens of data-driven storytelling, we embark on a journey that unveils the remarkable potential of AI and its role in revolutionizing target audience engagement.

B2B 52

B2B Content Statistics Data 52

Buffer Social

OCTOBER 23, 2023

Use storytelling techniques to engage viewers In an interview with Jay Clouse, YouTuber Jenny Hoyos shared how she figured out how to consistently go viral, and her storytelling techniques play a huge role. To increase the chances that people watch your videos all the way through, use storytelling elements to keep viewers hooked.

YouTube 113

YouTube Tips Collaboration Trends 113

Social Media Network Marketing

MARCH 11, 2024

Share your brand story, values, and even a peek behind the curtain. PersonalBrand #BrandStorytelling) Hashtag Hero - Master the Search Game: Hashtags are your key to unlocking new audiences. (#HashtagResearch) Storytelling Sells - Captivate Your Audience: Weave captivating narratives into your content.

Engagement 56

Engagement Social Media Hashtag Authentication 56

Buffer Social

OCTOBER 16, 2023

Examples of content creators with clear content pillars Content pillars are the backbone for creators looking to build a consistent brand narrative. Joy Ofodu Content pillars: Comedy, dating, wellness Joy Ofodu views content creation like running a TV channel, where consistency in themes or 'shows' breeds brand recognition.

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Template Templates Social Media Content 102

agora pulse

DECEMBER 23, 2020

It also shows you how to measure success effectively so you can get the best possible results for your brand. Although it touches on social media trends and brand-building, this book goes beyond simple Facebook and YouTube tips. Plus, Mike Allton heads up brand ambassadors for Agorapulse.). These books have you covered: 12.

Skills 195

Skills Social Media Marketing Influencer 195

Buffer Social

SEPTEMBER 13, 2023

Engaging storytelling : High-performing short-form videos often have a compelling narrative, even if they're only a few seconds long—an engaging hook to capture attention with a middle and end that keeps them watching. It also helps you create a format that your viewers can instantly recognize.

YouTube 94

YouTube Video UGC Authentication 94

Keyhole.co

OCTOBER 26, 2023

Chanel’s bags, clothes, jewelry, and perfumes might be extravagantly priced, but the luxury fashion brand is a name everyone recognizes. It’s no surprise then that this iconic brand has millions of followers across different social media platforms. Let’s begin by examining their social media accounts.

Fashion 52

Fashion Platform Engagement Social Media 52

Keyhole.co

NOVEMBER 20, 2023

Your brand simply can’t afford to miss out on this feature. Think of them as mini-masterpieces for your brand, allowing you to craft short, engaging videos that showcase your personality and storytelling skills. They act as a canvas for your brand to showcase its authentic values to build a community of loyal followers.

Instagram 52

Instagram How To UGC Authentication 52

Social Media Strategies Summit

JANUARY 10, 2019

Storytelling is the process of building a narrative to communicate something to an audience. The concept of storytelling in marketing is not a new one, but as content continues to grow as a central tenet of a solid marketing strategy, storytelling has grown in popularity among brands. Think beyond video.

Net Neutrality 161

Net Neutrality Campaign Brands Apple 161

Sprout Social

JUNE 7, 2023

But an ever-crowded space filled with brands and creators means your relevancy is always at risk. When a brand experience is consistently good, it champions powerful brand recall, turns customers into advocates and builds credibility that ultimately increases your repeat business. What is brand experience?

Brands 114

Brands Sentiment How To Analysis 114

Waxing UnLyrical

OCTOBER 19, 2015

When it comes to storytelling, quality over quantity is a pretty standard rule of thumb. Compelling storytelling can expand your audience and strengthen the bond you have with your customer base. If you hear crickets when you tell your brand’s story, don’t give up just yet. Pedal-powered Storytelling.

Hubspot 100

Hubspot Consultant Blogger Travel 100

Sprout Social

JULY 25, 2023

Brands need the context social media metrics provide to meet today’s dynamic consumer space and take their business to the next level. And how do you show the true impact of your metrics with effective data storytelling for executive buy-in? It’s critical to track how well your brand awareness campaigns are running.

Analytics 140

Analytics Report Social Media Google 140

Convince & Convert

FEBRUARY 5, 2018

Innovative brands are activating employees to be storytellers. They are doing this to reach new audiences, extend the reach of organic content in social and humanize their brand. Brands are investing in employee advocacy. You must ensure there is brand alignment with your employee content strategy. It’s a fact.

Strategy 145

Strategy Social Media Marketing Consultant 145

Waxing UnLyrical

APRIL 26, 2018

Storytelling: whether you’re in PR, marketing or a like-minded communications discipline, it’s stories that affect change. Nonprofit Storytelling: The Opportunity. The Science of Storytelling. Nonprofit Storytelling: Cutting Through the Clutter. That’s hard for a major brand to measure up to. Humor can hook us.

Case Study 168

Case Study Communities Study Statistics 168

Keyhole.co

MARCH 24, 2024

The brand also talks about offbeat places around the world and what makes them unique. The regular contests create excitement, spreading brand awareness and driving increased engagement to the posts. The brand also posts influencer content and shares UGC on TikTok. While the approach was simple, it paid off, gaining Airbnb 5.6

Communities 59

Communities Social Media Strategy UGC 59

Waxing UnLyrical

JANUARY 23, 2012

I was catching up on emails recently when a message caught my eye from one of my favorite brands: Rapha. In a recent discussion over coffee, a friend made the proclamation that 2012 isn’t the year for brands to take on more and more channels, but instead to target their social channels and do them better. Quality, not quantity.

Communities 170

Communities Brands Video Hosting 170

Convince & Convert

MAY 10, 2017

Many of the new feature roll-outs on top social platforms have focused on storytelling. Snapchat changed the game when it evolved from a messaging app to a storytelling platform. Carefully choosing your social channels no longer has the impact it once had on your marketing success. What is important today is how you tell a story.

Social Media 120

Social Media Feed Feedly Social Networking 120

Mindjumpers

SEPTEMBER 13, 2012

The French vodka brand Grey Goose just launched an innovative social campaign to tell their brand story based on Instagram and Pinterest in order to drive awareness for the new Grey Goose Cherry Noir. A Pinterest board accompanies each weakly chapter and expands on the narrative. What do you think about the campaign?

Mobile 260

Mobile Campaign Instagram Blogosphere 260

Unmetric

AUGUST 2, 2019

Which are the most followed brands on Instagram and how did they get there? Luckily, we have an Instagram analytics tool that tracks, among other things, which brands have the most followers. Instagram has proven to be a great platform for brands to market their products. Top brands on Instagram.

Instagram 155

Instagram Brands Fashion Sports 155

Convince & Convert

NOVEMBER 20, 2014

Land Rover’s recent debut of The Vanishing Game, a 17,000 word story by British novelist and screenwriter, William Boyd, takes the concept of brand storytelling to exciting new levels. Viewing on Tumblr is recommended for its robust storytelling experience. Every Word Reflects the Brand.

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Tumblr Team Case Study Transportation 148

agora pulse

JANUARY 13, 2021

So why aren’t brands putting more focus on their caption content? In this article, we’re going to look at how to write captivating captions for social media and which brands are doing captions very well. So, that means more opportunities for online sales or conversions, but it also means more competition from rival brands.

Social Media 191

Social Media Engagement Tips Hashtag 191

Writtent Blog

MARCH 18, 2014

You know what the best thing about brand storytelling is? Humans have an inherent love for the narrative, and a compelling story will probably always have the ability to win hearts, trust, and customers. Duarte is a graphic designer-turned-agency owner, who’s quickly become the leading expert on visual brand storytelling.

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Resources Film eBook Project 109

Ignite Social Media

JUNE 8, 2023

CAUTION: Brands should only jump on trends in ways that support their larger brand narrative and be careful using trending audio that is licensed to others. Think about Be Real and Instagram’s ‘Life lately’ or ‘photo dump’ posts where creators and brands share genuine and relatable photos.

Social Media 91

Social Media Content How To Meme 91

Sherrilynne Starkie

FEBRUARY 20, 2018

Social media is great for brand recognition, community engagement and public relations. Typically services include: Storytelling. This means building a narrative story across content formats and platforms. It’s also highly-effective at driving website traffic, which can boost search engine ranking.

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Consultant Social Media Marketing Skills 220

Buffer Social

JULY 31, 2023

She specifically mentioned their Todoist newsletter, which takes a personal storytelling approach that AI can’t replicate. After all, much of the narrative around AI, especially in the news, is about how it’s here to replace people. However, 94.5

Team 72

Team Examples Content Policies 72

Oktopost

OCTOBER 7, 2021

Her background includes creating and executing strategies that increase brand awareness, generate leads, create analyst champions and provide go-to expert resources for the media. Her passion is storytelling – creating a compelling narrative for the company to help buyers engage. Stay in the Loop.

B2B 62

B2B Apple Journal Startup 62

Writtent Blog

JUNE 18, 2013

By switching his approach from simple information to a narrative, and by creating heroes and conflict, his audience grew. If there’s a single factor that united B2B and B2C buyer personas regardless of their demographics, it’s a love for the narrative. What is a Narrative? Stories aren’t just for children.

B2B 103

B2B Brands Software Case Study 103

Hootsuite

JANUARY 18, 2024

You never want to make someone work through a confusing visual or complex narrative. Bonus points if you can make funny, seemingly unrelated audio make sense with your brand. Don’t mix narratives on your branded channels. But if it isn’t easy to read your text, your viewer is going to click away. Looking at you, Trish!

Instagram 92

Instagram HootSuite Hashtag Embedding 92

Mindjumpers

JUNE 20, 2012

A couple of weeks ago I talked about how brands can use the photo sharing app Instagram to create visual engagement. Today I’ll take a look at how brands are using video sharing apps to strengthen their brand identity. Photo sharing apps have been popular for quite some time now – both for individuals and brands.

Video 270

Video Instagram Brands Advertising 270

Hootsuite

FEBRUARY 15, 2024

Storytelling is key If we know anything, it’s that human beings love a good story. You can trace our penchant for narratives back to the Stone Age, literally reading the writings on the wall. Craft your video with an emotionally engaging, surprising, or otherwise memorable narrative as the backbone.

Video 106

Video Social Media Tips HootSuite 106

Twist Image

JUNE 24, 2016

Storytelling. Yes, he performs incredible tricks, but more importantly he does so with a very powerful narrative and flow. It turns out that David Copperfield was in Cannes last week, talking about transparency, storytelling, presentation skills and, of course, the power of magic. storyteller. storytelling.

Advertising 61

Advertising Skills YouTube Conversation 61

Sprout Social

FEBRUARY 15, 2023

This was a time when we saw global brands from Sephora to Yelp release social responsibility statements and pledges to commit more resources to diversity, equity and inclusion in all areas of their business. In 2023, brands continue to be held accountable by their customers—but the bar is higher.

Collaboration 99

Collaboration Brands Press Release Communities 99

Waxing UnLyrical

DECEMBER 7, 2016

The onset of content marketing and emergence “owned media” has turned the storytelling torch into a shared thing that is jointly owned by traditional media and brands. We leveraged LinkedIn Pulse and several employees’ blogs to create a communal narrative about the funding. Rebekah holds a B.A.

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Press Release Startup News Journal 100

Mindjumpers

JANUARY 2, 2013

Today, the Timeline has become a natural element in brands’ visual communication on Facebook, but when we back in March switched from Wall to Timeline , it opened up for new ways to strategically work with how to portray and strengthen brand identity through visual storytelling and throughout time.

Social Media 237

Social Media Tumblr Instagram Privacy 237

agora pulse

NOVEMBER 14, 2019

The social platform sees one billion hours of video views per day, and more than 90% of users will discover a new brand and/or product on the platform at some point. You need to immediately flash for review the comments trash-talking about your brand or your video. No Branded Look to Their Channel. Lack of Storytelling.

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YouTube Brands Marketing Video 124