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What is a brand mission and how to define it

Sprout Social

How do you boil down the entirety of your brand’s goals and impact into a few short sentences? This is where your brand mission comes in. Your brand mission will be a cornerstone in every other aspect of your branding process. Brand mission vs. other elements your brand.

Brands 130
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How to Make Stunning Social Media Graphics Even if You’re Not an Artist

Hootsuite

Luckily, we have recommendations for tips and tools to help you fool your followers. Read on to learn how to make social media graphics that look professional. Download your free pack of 72 customizable Instagram Stories templates now. Save time and look professional while promoting your brand in style.

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The Case for Nonprofit Storytelling

Waxing UnLyrical

Statistics can draw us into a campaign. So they have to rely on the story, and telling that story, to get the job done. Stories affect change and we are storytelling animals, according to Jonathan Gottschall’s The Storytelling Animal : “Did you know that the more absorbed you are in a story, the more it changes your behavior?

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What’s in a Brand? A Step-by-Step Guide for Companies at Every Size

Buffer Social

While the same can be said for many smaller businesses, building a brand from the ground up can feel daunting for entrepreneurs, especially if you’ve never done it before. While you don’t need to spend millions creating the next iconic logo, it is worth going through the process of strategically developing your brand.

Company 84
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How to Make Money on Pinterest: 5 Foolproof Strategies

Hootsuite

For businesses and influencers looking to monetize their Pinterest channel , read on for foolproof money-making strategies you can start implementing today. Bonus: Download your free pack of 5 customizable Pinterest templates now. Bonus: Download your free pack of 5 customizable Pinterest templates now. Practice good SEO.

Strategy 145
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How to Level-up Your Visual Branding on Instagram

Later

A visual brand identity is all about how your business looks and feels on social media. On Instagram, a strong visual identity can help strengthen your brand message, make you look more professional, and even convert visitors to your profile into lifelong followers. Here’s how: Table of Contents.

Instagram 110
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How to Organize Your Content Marketing Assets in 3 Easy Steps [podcast + worksheets]

Pam Moore

Content marketing… I find that most business leaders either love it or they hate it. I think few business leaders actually understand what content marketing it is yet alone understand the power and benefits it can provide for their business. Most businesses have more content than they realize. Does it need updated?