Oktopost

OCTOBER 28, 2021

Looking for B2B leads on social media? billion active social media users are out there, and many of them are just who you are looking for. The sheer volume of users flocking to social media sites proves that it only makes sense to target prospects where they congregate. What is Social Selling? Source: [link].

Tools 144

Tools B2B Price ROI 144

Oktopost

SEPTEMBER 21, 2023

This digital shift has welcomed a new era in sales: social selling. If you want to compel buyers online, social selling is a new sales approach that allows you to cut through digital noise and harness buyer attention. However, since social selling is a relatively new concept, few sales teams manage to get it right.

Examples 62

Examples B2B ROI Analytics 62

Writtent Blog

DECEMBER 18, 2023

Talk about specific pain points, their struggle to make things work, and what led to the decision to find a solution. Step 2: Show their search for a solution. Explain the criteria for a perfect product or service and other solutions they considered but rejected. Questions about the Search for a Solution ( step 2 ): 1.

Case Study 98

Case Study Study Questions Tips 98

Oktopost

FEBRUARY 29, 2024

Social selling has emerged as a powerful strategy for B2B organizations to engage with prospects, build relationships, and drive sales. However, measuring the ROI and maximizing the effectiveness of social selling efforts remains a challenge for many businesses.

ROI 62

ROI B2B Organization Platform 62

Sherrilynne Starkie

JULY 19, 2019

Here’s this week’s list of the most important, must-know social media news featuring LinkedIn, World Emoji Day, Instagram Sales and Instagram anti-bullying. Now there’s brand awareness campaigns which charge by impressions, enhanced conversion tracking capabilities and ads for LinkedIn Talent Solutions customers.

News 236

News Social Media Discount LinkedIn 236

Oktopost

DECEMBER 21, 2023

With over 30 years in B2B Sales and Marketing, Alex Abbott joins host Olivia Messina on Behind the Post to discuss one of the most prevalent topics in B2B sales today: social selling. Alex urges that the traditional prospecting approach is no longer working. Love going Behind the Post? Catch all of the episodes here!

B2B 62

B2B Apple Hosting Data 62

Hootsuite

MAY 26, 2021

Social selling — maybe you’ve heard of it, but you aren’t entirely sure what it means. Think it’s the same as social media marketing ? Or maybe you think it’s basically just social media advertising ? Done right, social selling can replace the dreaded practice of cold calling. What is social selling?

HootSuite 145

HootSuite How To B2B LinkedIn 145

Oktopost

APRIL 9, 2024

Demand generation is a strategy that seeks to create new potential customers by increasing brand awareness and interest in the solutions you provide. At any given time, most of your best prospects aren’t in the market to buy what you’re selling. Over three-quarters of marketers find that ABM yields a higher ROI than any other strategy.

B2B 62

B2B Marketing ROI Hubspot 62

Oktopost

NOVEMBER 22, 2023

Social media has revolutionized B2B marketing. And businesses recognize the power of social media in driving tangible results. 60% of US B2B marketers named social media the most effective B2B channel for driving revenue in 2023. And businesses recognize the power of social media in driving tangible results.

B2B 117

B2B Trends Social Media UGC 117

Social Media Strategies Summit

SEPTEMBER 26, 2023

Investing in social media content should be a no-brainer for businesses trying to reach, engage, and convert their target audiences. Especially considering that people spend an average of 2 hours and 26 minutes daily using social media. Creating content about your solutions is an excellent way to educate your audience.

Social Media 130

Social Media Brands Content UGC 130

Sprout Social

MAY 18, 2022

Social media is quickly emerging as the go-to channel for salespeople seeking new prospects. According to LinkedIn , 78% of social sellers outsell their peers who don’t use social media. At its most basic level, social selling comes down to leveraging social platforms to find the right leads and build important relationships.

Metrics 138

Metrics B2B Software Social Media 138

Oktopost

FEBRUARY 24, 2022

While some B2B brands are still committed to more traditional sales methods, social selling can be even more efficient. If your sales strategy doesn’t include social media, leads who could have been brought to your business are likely going to your competitor. What Is Social Selling? What Is Social Selling?

B2B 171

B2B Brands LinkedIn Groups 171

Social Media Strategies Summit

NOVEMBER 28, 2022

For example, if you sell modern furniture, you can target an audience of people who just bought their first home. Still, if you say you’re the best in the world, you’ll need to back up that claim with a statistic, testimonial, or some other form of social proof. Or, head to Google Analytics for a picture of all your social accounts.

Examples 246

Examples Facebook B2B Instant Messaging 246

Hootsuite

MARCH 30, 2021

Social media and ecommerce are a match made in heaven. Marketers have been using social platforms to connect with ecommerce customers for a while now. And for a good reason — more and more internet users shop online and use social media to research brands. What is social media ecommerce marketing? Source: Hootsuite.

Examples 143

Examples Social Media Tips HootSuite 143

Oktopost

DECEMBER 20, 2023

Gartner predicts that by 2025, 75% of B2B sales organizations will incorporate AI within their traditional sales solutions. Statistics show that a whopping 97% of sales leaders and sales operations professionals say AI gives reps more time to sell. AI can simply empower you with extra help to reach your sales quota.

B2B 75

B2B Software Process Team 75

The Realtime Report

MAY 22, 2023

The attractive, user-friendly cloud solution automatically analyzes the results and delivers immediate insights that help improve employee engagement. Social Media Monitoring Monitoring social media is tracking comments about your company, its goods, or its services.

Platform 91

Platform Engagement Loyalty API 91

Hootsuite

OCTOBER 27, 2022

Bonus: Learn how to sell more products on social media with our free Social Commerce 101 guide. Best ecommerce platforms for selling in 2023. Pros: Access to marketing, inventory, social selling , SEO, and analytics features. It offers a solid foundation to get you started selling online ASAP.

Platform 83

Platform Startup Price Open Source 83

agora pulse

JANUARY 12, 2021

Bonus Material: Free Social Content Calendar. These types of content can help your brainstorming content for your social media channels. Today’s consumers are constantly moving through online social media feeds. Today’s consumers are constantly moving through online social media feeds. Video Tutorials.

Types 162

Types Content Comparison Screencast 162

Sprout Social

SEPTEMBER 30, 2022

Social media has given brands and businesses a platform to engage with their customers. We spoke to several social selling experts to understand what it means and its value to salespeople. We’ll also explore 10 tips and tactics you can use to execute social selling like an expert. What is social selling?

Tips 133

Tips Authentication LinkedIn Groups 133

Oktopost

SEPTEMBER 28, 2023

Long gone are the days when sales teams and social media are estranged – combine the two together and your results will be a powerhouse for converting leads into customers. B2B buyers have traded in conversations with sales reps for independently researching solutions, and they spend considerable time doing so on social media themselves.

Social Media 62

Social Media How To B2B Team 62

Keyhole.co

JULY 26, 2023

Social media has become an integral part of our lives, and it’s time to tap into its power to drive your sales through the roof. By mastering the art of social selling, you can achieve incredible results. billion by implementing effective social selling techniques. What is social selling?

Strategy 52

Strategy Tips Buy Activities 52

Social Media Strategies Summit

NOVEMBER 18, 2020

Social media ROI is a bane for most marketers. In fact, it is the biggest concern of 55% of marketers, according to a Sprout Social survey. Out of the 2000 marketers surveyed, most said they have no clue how to define, measure, or report social media ROI. Image via Sprout Social. Image via Sprout Social.

ROI 246

ROI Social Media UGC Discount 246

The Realtime Report

NOVEMBER 3, 2021

Others sell products exclusively online. Audit Your Online Presence: Even if you sell exclusively from a storefront, your customers will still likely find you online. Use all your pipelines — email, social media and your website — to reach consumers. Brick-and-Mortar. 500 company headquartered in Oregon with offices nationwide.

Small Business 185

Small Business Strategy Tips Marketing 185

Buffer Social

OCTOBER 3, 2023

Social media platforms have a knack for throwing curveballs, from hacking incidents to unexplained account removals, and shadowbanning – and good luck finding a human to sort it out when things go awry. Social media should be a vital cog in your marketing machine, but it's not the whole engine.

Instagram 112

Instagram Authentication Curation Analytics 112

Ignite Social Media

AUGUST 19, 2020

Advertisers on social may find themselves with fewer insights and ways to target as third-party cookies get phased out. Currently, most social networks use web browser information to power a pixel or tag (Facebook Pixel, Twitter Tag, Pinterest Tag, LinkedIn Insight Tag ), which is a snippet of code that is placed on a brand’s site.

Social Networking 127

Social Networking Privacy API Apple 127

Sprout Social

AUGUST 16, 2023

It was a scene out of futuristic fiction—a decades-old bank collapsing mere hours after a social media post went viral. In what was supposed to be a non-event, Silicon Valley Bank (SVB) announced they were selling securities to raise capital. Stop a crisis in its tracks with social listening Customer sentiment can change overnight.

Social Media 75

Social Media Banking Brands Sentiment 75

Hootsuite

APRIL 25, 2024

In the dog-eat-dog world of social media content, many marketers and creators will do anything to stay ahead. From Hootsuite’s Swiss army knife versatility to Talkwalker’s data-driven insights and Pocket’s simplicity, discover which content curation tool best aligns with your social strategy. Hootsuite can help.

Curation 64

Curation Social Media Management Tools Social Media 64

Oktopost

MARCH 14, 2023

As companies look for new ways to promote their brand and increase their social media engagement, advocacy programs are an attractive and effective solution. Employee advocacy programs have become increasingly popular in recent years. They can also group data by custom field values to create advanced reports based on custom segments.

Groups 75

Groups Groups Engagement Report 75

agora pulse

NOVEMBER 23, 2020

Bonus Material: FREE Social Content Calendar. Selling on Facebook is different from selling on other social media channels. If you have (and even if you haven’t), do look at your campaigns and make sure that you’re using strategies dedicated to selling on Facebook. Plan ahead by using a social content calendar.

Facebook 166

Facebook How To UGC Social Media Management 166

Hootsuite

NOVEMBER 14, 2022

The good news: There are so many ways to make money on social media! The bad news: There are so many ways to make money on social media…. And brands… As you know, social media changes constantly. What’s working to drive sales from social media right now? 6 ways to make money on social media as a creator.

Social Media 112

Social Media Brands Tips Affiliate marketing 112

Bill Hartzer

DECEMBER 1, 2023

iKala, the Taiwanese powerhouse in AI transformation solutions, has just turned up the heat on influencer marketing with a massive expansion of its AI influencer platform, KOL Radar. This groundbreaking technology seamlessly spans across diverse platforms, including social media giants like Facebook, YouTube, Instagram, TikTok, and Twitter.

Influencer 95

Influencer Collaboration Embedding Campaign 95

Social Media Strategies Summit

NOVEMBER 4, 2021

A great solution for showing the credibility of your claims is to create a dedicated science page , as done by SomniFix. Taskade is a brand that perfectly exemplifies how specificity in a value proposition helps businesses stand out in a sea of similar solutions. Example #2: SomniFix. Example: Taskade. Source: salesforce.com.

Content 220

Content Marketing Compete Case Study 220

Ignite Social Media

SEPTEMBER 22, 2022

in May 2022 which provided tools for social media management. Now offering both consumer intelligence and social media management, Brandwatch provides easy-to-use access for small businesses and large corporations around the world. Social Media Management. Brandwatch is a digital consumer intelligence platform founded in 2006.

Review 91

Review Case Study Social Media Management Airlines 91

Pixlee

APRIL 11, 2022

Social Media and Social Proof. The use of social media influencers and other types of social proof are now a key part of numerous companies’ digital marketing campaigns. The term “social proof” refers to the instinctive response shared by most human beings, whereby we tend to adopt the behaviors of others.

Real Estate 85

Real Estate UGC Virtual World Apparel 85

Social Media Marketing

JANUARY 2, 2023

Digital marketing techniques include the internet, mobile phone, social media, search engine optimization services, and various channels to reach clients. With the assistance of content, email marketing, and other social stages, you can draw clients to your business. You can get their feedback about your items and administrations.

Marketing 136

Marketing Organization Cost Affiliate marketing 136

The Realtime Report

NOVEMBER 30, 2022

You can use SEO tactics when creating content for your websites, blogs, social media pages and even for services and product pages. Consumers need to understand your story to know why you’re doing what you do or selling what you sell. Use Social Media Brand Awareness Ads and Content. Increasing sales.

Strategy 91

Strategy Brands Loyalty SEO 91

The Realtime Report

NOVEMBER 29, 2022

You can use SEO tactics when creating content for your websites, blogs, social media pages and even for services and product pages. Consumers need to understand your story to know why you’re doing what you do or selling what you sell. Use Social Media Brand Awareness Ads and Content. Increasing sales.

Strategy 91

Strategy Brands Loyalty SEO 91