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Top Video Marketing Trends of 2024

Social Media Strategies Summit

Video is no longer optional for marketing teams, with 91% of businesses using it as a marketing tool and 88% describing video as an important part of their marketing strategy. Of those that don’t currently use video, two-thirds plan to start in 2024. But video isn’t a silver bullet. Let’s get into it.

Video 229
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The Sales AI Takeover: 5 Use Cases To Test Today

Convince & Convert

No one wants even more robots sending slightly-better cold emails to them every day. One last note: Every major sales platform is integrating content personalization, automated responses, lead intelligence, and predictive analytics. But, no one is there yet. Focusing on use cases first is more helpful to your overall strategy.

Hubspot 131
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Videos Transformed My Website

Jon Loomer

Now, you’re here because you already know about how I’m using short-form videos with custom post types. But, allow me to provide some history on what has happened. Sharing videos in this format was never my plan. When blogging, I’d steal from these videos. It was helpful.

Video 138
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10 Great Examples of User-Generated Content in Higher Education

Social Media Strategies Summit

Read on to find out. Common UGC content types include images, videos, and reviews. In a higher ed context, user-generated content is most likely to come from one of these sources: Students. In a higher ed context, user-generated content is most likely to come from one of these sources: Students.

Education 172
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6 Ways to Create Marketing Content That Stands Out From the Noise

Social Media Strategies Summit

According to data from the Internet Live Stats website, there have been more than 2 billion blog posts, 232 billion tweets, and 25 billion Instagram posts between January and October 2021. While impressive, these stats only show one thing: it is increasingly difficult for brands to create content that stands out from the noise.

Content 220
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8 Facebook Marketing Strategies For Small Business To Increase Engagement & Sales

Keyhole.co

Facebook marketing is a cost-effective way for a small business to reach a big audience on a minimal budget. And you could be one of these brands. One Facebook marketing strategy is to create a group for your business, where fans, customers, and anyone with an interest in your brand can come together and form a community.

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Revolutionizing Retail: ‘Humanized’ Live Online Video Sales Spurring Seismic eComm Paradigm Shifts

The Realtime Report

Revolutionizing Retail: ‘Humanized’ Live Online Video Sales Spurring Seismic eComm Paradigm Shifts. This as exemplified by the profound impact that live, in-person online video is now poised to make on the global e-retail trade, which some estimates project will grow to a staggering 5.4 Merilee Kern.

Retail 91