Sprout Social

FEBRUARY 17, 2022

Social media. But there’s one method that’s stood the test of time: Email. And while it’s an effective tool for marketers to engage their subscribers—most will agree it’s a time-consuming task. Or at least, this was true until email marketing templates came along. Text messaging.

Template 131

Template Templates Marketing Sample 131

Oktopost

APRIL 28, 2024

Social media marketing managers and sales executives are no longer sitting on opposite ends of the strategy table. To close more deals, sales executives are starting to take social media for sales seriously. What’s the difference between thought leadership on social media vs. a cold email with similar content?

Social Media 62

Social Media Tools B2B Team 62

Social Media Strategies Summit

NOVEMBER 2, 2023

For social media managers, being “always on” has long been a challenge of the job. Sprout research found almost two-thirds of social media professionals had experienced burnout in the previous three months , while two-fifths planned to quit working in social media within the next two years.

Social Media Management 162

Social Media Management Social Media HootSuite Skills 162

Pixlee

JULY 19, 2021

One of the core social media marketing tactics businesses rely on is influencer marketing. By creating authentic relationships with individuals who hold sway over a large group of consumers on social media, brands can harness their target audiences in a way they’ll trust.

Influencer 96

Influencer Marketing UGC How To 96

Convince & Convert

DECEMBER 6, 2023

And it’s exactly why you should focus on providing holistic customer service through social media. On social media, most customers just want to be heard and understood. Not sure how to provide great customer support via social media? 13 Social Media Customer Service Stats You Must Know 1.

Social Media 143

Social Media Hubspot Statistics Survey 143

Buffer Social

JANUARY 19, 2024

From the moment I started my company, Motif Skincare , I knew I was entering a crowded market with high customer acquisition costs. This isn’t to say I don’t do any top-of-the-funnel marketing. We utilize many of the traditional growth channels: organic social, paid ads, influencers and affiliates, and PR.

Company 82

Company Marketing Loyalty Metrics 82

Social Email Marketing

DECEMBER 28, 2014

If we can believe the people of Email Delivered there is a “heated debate inside marketing circles” about what’s the best option when it comes to focusing your marketing efforts: social media or email marketing.

Social Media 107

Social Media Marketing Content 107

Sprout Social

JANUARY 9, 2024

According to The Sprout Social Index™ , consumers across age groups agree the most memorable thing a brand can do on social media is respond to customers. Evolving your social strategy to meet consumer demands requires you to listen better, scale your customer care efforts and integrate your social and customer data.

Social Media 124

Social Media Sentiment Data Team 124

Social Media Strategies Summit

DECEMBER 7, 2023

As a higher education marketer, you’ve probably heard about the so-called “enrollment cliff” and its potential impact on the higher ed landscape. One of the best people to answer this is Dr. Carrie Phillips , the Chief Communications and Marketing Officer of the University of Arkansas at Little Rock. What Is the Enrollment Cliff?

Social Media Management 147

Social Media Management Social Media Education Collaboration 147

Buffer Social

MAY 23, 2022

Sending emails. Checking emails. Responding to emails. Emailing – in all of its iterations –  is a huge part of communication in today’s world. Emailing has especially proven to be an effective medium for small businesses to connect with their customers.

Small Business 94

Small Business Newsletter Marketing Survey 94

Sprout Social

FEBRUARY 28, 2024

What is social media technology? At its core, social media technology is software designed to manage a company’s social media profiles across multiple platforms. From emerging networks to well-established platforms, audiences have a nearly insatiable appetite for social media content across channels.

Social Media 102

Social Media Team Social Media Management Report 102

The Realtime Report

AUGUST 25, 2020

Small Business Social Media. Marketing Strategies. Marketing your small business on Social Media is key to becoming successful. In this article we will discuss why small businesses need social media and tips and tricks to market your business. Why do Small Businesses need Social Media?

Small Business 251

Small Business Social Media Strategy Marketing 251

Convince & Convert

NOVEMBER 30, 2023

Social media advertising is a great way to quickly generate new customers and create a social media buzz around your (new) product. Social media strategy needs constant tweaking, analyzing, and learning from your or your competitors’ successes and failures.

Advertising 105

Advertising Social Media Strategy Tools 105

Social Media Marketing

MAY 21, 2018

Most internet marketers today are of the opinion that email marketing is a redundant marketing strategy. These marketers have abandoned this technique and replaced it with social media promotion. In second thought, social media looks sexier than an email.

Marketing 105

Marketing Mobile Notification Statistics 105

Ignite Social Media

AUGUST 2, 2023

Generative AI has recently rocked the marketing industry, with our own SocialCraft.ai But now that we’ve had more time to understand it, there are some strong benefits to using this generative AI technology as a social media agency. Will Generative AI Take Social Media Jobs? tool, to blog posts from Jasper.ai

Social Media 144

Social Media Marketing Microsoft Software 144

Ignite Social Media

MARCH 25, 2021

I’m Jim Tobin, the founder of social media agency Ignite Social Media (2007) and influencer marketing agency Carusele (2015). Ignite Social Media is known as “ the original social media agency ” because we were the first social media agency created out of whole cloth in the United States.

Social Media 172

Social Media Advertising Team Hubspot 172

Ignite Social Media

JANUARY 14, 2021

A new year means a fresh start for your brand’s social media marketing strategy. As we enter 2021, it’s time to drop some of those bad social media habits and focus on tactics that are designed to drive real, meaningful results for your business. Using Other Digital Marketing Tactics on Your Social Media Platforms.

Social Media 200

Social Media Marketing Trends Communities 200

Buffer Social

JUNE 22, 2017

What’s working for you social media these days? One of our goals at Buffer is to always be iterating and experimenting with what we do on social media and in marketing. So what are you experimenting with on social media this week? Join us for 25 days of social media growth strategies!

Course 110

Course Social Media Strategy Curation 110

Social Media Today

NOVEMBER 17, 2019

Looking to improve your email marketing approach in the new year? These tips might help to get you thinking.

Marketing 167

Marketing Tips 167

Quintly

APRIL 20, 2023

Email and social media are powerful tools for businesses. Each of these can be used to promote products and services.

Social Media 52

Social Media Marketing Tools Products 52

Ignite Social Media

MARCH 16, 2020

I got an email this morning from a non-profit I work with wondering how they should think about social media marketing during the COVID-19 outbreak. In fact, a recent survey by Global WebIndex found roughly 25% of respondents saying they check social media more often because of COVID-19/coronavirus.

Social Media 195

Social Media Crowdsourcing Marketing Survey 195

Sprout Social

DECEMBER 6, 2023

You’d be hard-pressed to find healthcare marketers that don’t understand the value of social media for healthcare , according to Jill Florence, Director of Enterprise Sales at Sprout Social. However, as Katherine Van Allen, Senior Solutions Engineer at Sprout, points out, the benefits of social outweigh the risks.

Social Media 104

Social Media Privacy Insurance Guidelines 104

Ignite Social Media

JUNE 1, 2022

For today’s blog, let’s walk you through how you can leverage social media marketing for events, especially when hosting them virtually. Social Media Marketing Tactics to Increase Event Attendance . While 58% of marketers use social media to promote before, during, and after the event.

Eventful 161

Eventful Social Media Marketing Influencer 161

Your Escape From 9 to 5

JULY 8, 2022

How-to-Generate-Qualified-Leads-from-Marketing-Emails-image Email marketing is by far the most successful form of marketing. In fact, email marketing outstrips social media and SEO by a long way. In this guide, we are going to help you generate more […].

How To 52

How To Marketing SEO Types 52

agora pulse

DECEMBER 23, 2020

Need a good social media marketing book that fuels your learning and your career? Here’s our list of favorite reads for different aspects of social media. To monitor social media algorithm updates, feature rollouts, and new tactics, you probably read blogs or watch explainer videos.

Skills 195

Skills Social Media Marketing Influencer 195

BeingOptimist

APRIL 7, 2019

If you have an online business and wondering how to increase your sales without spending much of your money then you should start doing email marketing, Here in this article I would let you know the best email marketing tips and tricks which would help you to increase your sales and get more than 1000 email subscribers in 30 days.

Tips 81

Tips Marketing How To WordPress 81

Sprout Social

JULY 25, 2023

Brands need the context social media metrics provide to meet today’s dynamic consumer space and take their business to the next level. That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights.

Analytics 140

Analytics Report Social Media Google 140

Oktopost

SEPTEMBER 28, 2023

Long gone are the days when sales teams and social media are estranged – combine the two together and your results will be a powerhouse for converting leads into customers. Here’s the solution: harnessing social media engagement insights.

Social Media 135

Social Media How To B2B Team 135

Social Media Today

JANUARY 10, 2019

Analyzing email marketing campaigns doesn't end with looking at the average open and click-through rates. There are many other metrics worth knowing, some of which are more actionable and therefore critical for your business.

Metrics 147

Metrics Marketing Campaign 147

Sprout Social

DECEMBER 5, 2022

Ah social media. As social media platforms have changed over the years (RIP, Vine), so too have the pros and cons of social media. Not so long ago, brands and executives were still wondering whether they should be on social media at all. Why social media is good. It’s corn. ??

Social Media 140

Social Media Crowdsourcing Privacy Comparison 140

Pixlee

APRIL 18, 2022

Leading marketers are always looking for ways to link their owned media platforms with their influencer marketing program. While influencers are on the newer side of the marketing scene, email marketing is a tried-and-true medium that almost all industries already benefit from.

Influencer 52

Influencer Marketing How To Collaboration 52

BeingOptimist

MAY 17, 2022

Most digital marketers will tell you that the easiest way to get organic traffic is to list yourself on Google. The power of SEO email marketing. One of the biggest benefits of incorporating email marketing in SEO is that you are not limited by word restrictions like Twitter or creative restrictions like search engines.

Organization 52

Organization How To Discount Marketing 52

Ignite Social Media

JANUARY 19, 2021

While we have stepped into the new year of 2021, there is one trend that will not be going away anytime soon: social media live events. Videos may show up on a user’s news feed during and after the social media live event. Promoting Your Social Media Live Event s. Do you have an email subscriber list?

Eventful 205

Eventful Social Media Notification LinkedIn 205

Social Media with Romona

MARCH 30, 2024

Read to stay up-to-date on the best practices of social media marketing, email marketing, online marketing, affiliate marketing, and personal branding. When it comes to social media it’s time for all small business owners to be prepared for anything. Why am I saying this?

Social Media 40

Social Media Affiliate marketing Small Business Training 40

Razor Social

SEPTEMBER 6, 2017

While I was at the Social Media Camp in Canada I had a chat with Steve Dotto about his webinars. He said that he could predict the revenue from his webinars based on the number of email subscribers. So naturally, his focus was on getting more email subscribers. Not knowing your email conversion rates.

Conversation 111

Conversation Marketing Campaign Analytics 111

Convince & Convert

FEBRUARY 12, 2014

In this edition of The Baer Facts, I’m joined by Kyle Lacy of ExactTarget to wish Happy Birthday to Facebook and talk about the changing face of email. » Email Marketing Advice baer facts email marketing engagement rate exacttarget exacttarget spark facebook kyle lacy' Feels Like 30.

Social Media 132

Social Media Marketing Engagement Facebook 132

agora pulse

NOVEMBER 10, 2020

We’ve culled the best social media analytics tools to save you the time and pain of sifting through everything out there. How do you measure your brand’s progress on social media and make sure you’re on track to reach your marketing goals? Social Media Analytics Defined. Here are our favorites.

Analytics 179

Analytics Social Media Tools Price 179