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  • DANNY BROWN  |  THURSDAY, MAY 15, 2014
    [SMS] Is Your Marketing the PITS?
    This can be replying to a text SMS message for more information or signing up for a newsletter. When I took my marketing degree back in 2001, part of the course was learning about the  Four P’s of Marketing  –  Product, Price, Place  and  Promotion. These terms have been the mainstay of marketing since the 1950?s, when Neil H. Borden published an article called  The Concept of the Marketing Mix  , although the actual phrase The Four P’s was coined by E. Jerome McCarthy in 1960. Persuasion. Same goes for ideas – unless you get folks to buy into your ideas, they’ll fizzle out. Intent.
    [SMS] Gary Hayes Social Media Count
    Here’s a counter that displays growth of Twitter, money spent on Facebook gifts, number of SMS’s sent worldwide second by second. Social Media statistics: Ever wondered how many people are blogging, uploading videos, tweeting right at this very minute ? Social Network activity measured in real time. The next question is, what exactly are they doing?  Wasting time at work, discussing the News, sharing communication on a birth, engagement, marriage, death? The interesting story here, for me, is how viral this counter became. Lee Hopkins was first and he, sadly, is not.
    [SMS] 22 Twitter revenue streams – monetizing tweets
    SMS other social networks are built on SMS revenues such as SMSFun. Twitter has probably done their dash with doing SMS deals by now. Whenever I present or give classes on monetizing social networks and online communities people usually have two questions. One, should we monetize other people’s activity? Two, how can Twitter make money? The first question is ethical – if money and currency is about a show of worth, a menu of value, then yes, we can monetize conversations and activities. Social Media Monetization Models on Flickr [link]. Customer Pays Twitter .
  • STAY N' ALIVE  |  SUNDAY, MAY 19, 2013
    [SMS] Want Facial Recognition With Google Glass? Use Google+
    Enable that and even set it to send you an SMS when it happens. In case you haven''t been reading Facebook or Google+ lately, I got my Google Glass Explorer Edition this past week. You can expect me to share much more of my experiences here as I learn about it. One of the most frequently asked feature requests I see surrounding Google Glass is that it would be awesome if it had some sort of facial recognition included. We''re seeing apps like MedRef that make facial recognition (sort of) available for medical professionals, but the question still remains, will we get to have it built in?
  • BILL HARTZER  |  SUNDAY, JUNE 30, 2013
    [SMS] New ICANN Regulations Require Domains to be Verified by Email or Phone
    the telephone number of the Registered Name Holder (and, if different, the Account Holder) by either (A) calling or sending an SMS to the Registered Name Holder’s telephone number providing a unique code that must be returned in a manner designated by the Registrar, or (B) calling the Registered Name Holder’s telephone number and requiring the Registered Name Holder to provide a unique code that was sent to the Registered Name Holder via web, email or postal mail. In the new ICANN agreement , the WHOIS Accuracy Program Specification has been updated. Domain Names
    [SMS] The Everything Guide To Mobile Apps For Developers, Businesses & Brands
    Achieving App Impact: Using SMS To Encourage Ongoing Engagement. Months of research, hard work and teamwork enter a new stage today as I deliver the final manuscript to the team at Adams Media for a new kind of app book ebook that equips developers, small businesses and brands with the business basics they need to produce and market mobile apps. If you want to create an winning app you must have a broad base of knowledge that allows you to indentify your target audience and delight them again and again. Mobile App Economy is booming. alone having downloaded an app. App marketing matters.
    [SMS] Blyk Sells Indian Youth On Permission Mobile Marketing
    But there are notable exceptions such as Perfetti, which reported response rates of 41 percent to the first SMS followed by MMS reply for its campaign. Another top response rate comes from Apple, which reported response rates of 55 percent to the first SMS for its campaign advertising the Nano Touch iPod. Interestingly, MMS (picture messaging) is also proving more effective than SMS at generating response and brand interaction from end-users. That’s contrary to the trend in the West, and mainly due the SMS spam backlash in India. 40+ mobile campaigns.
    [SMS] First Friday Feature: MightyText: Web and Gmail Texting App
    Gtext adds a "Compose SMS" button in my GMail next to where I''d start an email, and brings the same photo and text history from the MightyText site to the place where I already spark most my communication. So from Gmail, I can chat (with Hangouts of course), send SMS or email, all in one spot. For nearly three years now, the overwhelming majority of text messages I''ve exchanged with friends, family and colleagues haven''t started with my phone, but instead, with my computer, thanks to the ever-improving application MightyText. MightyText''s Web UI. Awwww.
    [SMS] Does QR stand for Quasi-Ridiculous? (an analysis)
    In fact, I wrote a post years ago about US Airways using SMS to allow passengers to sign up for their frequent flyer program. But that’s when SMS was still cool. I understand QR codes are the new “it&# thing, the Taylor Lautner of calls-to-action. And indeed, given the increasing ubiquity of smart phones ( 41% in the U.S. according to new research by my client ExactTarget), many of your potential customers have the capacity to interact with your QR code. The example above is a bit of mixed bag in this regard. Design. You certainly know that this ad features a QR code.
    [SMS] How to Make a QR Code for Your Web Site
    Enter the URL, Text that you want displayed, a Phone Number, or even an SMS (a message). 3. My friend Josh just reminded me this morning that I had not set up a QR Code for my blog yet. have to admit that I have heard of and actually used QR codes, but I have not taken the time to actually set up a QR code for my blog. Here is how to set up a QR code for your web site or for any web page for that matter. What exactly is a QR Code? In short, it’s a barcode that you can scan (usually using an iPhone or Smart Phone) and when you scan it you are taken to a web site. Generate it.
  • SPIN SUCKS  |  MONDAY, MAY 23, 2011
    [SMS] Twelve Steps to A Strong QR Code Campaign
    They also can make use of the GPS, phone, SMS, Internet connection, and more. Stephanie True Moss is the founder and chief creative officer of True Moss Communications, Inc. and editor of The mobile revolution is happening! Increasingly, mobile smart phones and tablets are shifting our attention away from our desktop and laptop computers to our mobile devices. As consumers access the Internet from these devices, marketers need to be focused on finding shortcuts for quicker and easier entry points. Learn and experiment. Plan for Mobile. Give something extra. Specify dates.
    [SMS] Social Networking Stats: Facebook To Acquire WhatsApp, #RLTM Scoreboard
    In a blog post about the acquisition, Facebook also noted that WhatsApp’s messaging volume approaches the SMS volume of the entire global telecom industry. The #RLTM Scoreboard: Social Networking Stats for the Week. Facebook: 1.23 billion monthly active users. via  Facebook. YouTube. over 1 billion monthly unique users. via  YouTube. Twitter: 241 million monthly active users. via  re/code. Qzone: 599 million monthly active users. via  TechCrunch. Sina Weibo: over 500 million users. via  The Next Web. Renren: over 170 million users. via  iResearch iUser Tracker. via  VK. via  Vine.
    [SMS] Social Photos: When a picture is worth 140 characters
    Will the evolution from the written letter to email to SMS to twitter continue to photo sharing apps that let pictures speaks for themselves? Image: Download Squad. Over the last weeks we have witnessed the peaceful demonstration in Egypt that overthrew President Mubarak’s regime. In the last few days we watched the protests it has inspired in Yemen ,  Iran , Bahrain and Algeria. On one hand You Tube videos have provided critical transparency as to what was happening on the ground in real time in Egypt. In short, how we consumer information is as important as what we consume.
  • KIKOLANI  |  MONDAY, APRIL 15, 2013
    [SMS] How to Contact Facebook, LinkedIn, Twitter, and Other Social Networks
    Confirmation Code SMS (Text Message) Issues. SMS/text messaging. Do you have a burning question you want to ask the support team at a popular social network, but you gave up because you couldn’t find the actual contact form through the endless maze of self-serve support documentation? If so, then you’re in the right place. The following are links to the contact information for Facebook, LinkedIn, Twitter, Google+, Instagram, Pinterest, StumbleUpon, and Reddit. How to Contact Facebook Support. The reason? They have over 150 contact forms! Report a Sign Up Issue. Mobile.
    [SMS] LinkedIn Tips and Tweaks: Do More with your LinkedIn Account
    SMS Alerts : Get news headlines on your mobile phone for free. Google SMS Channels: Send SMS Text Messages to your Group for Free. LinkedIn Tips and Tweaks: Do More with your LinkedIn Account. If you are on LinkedIn but haven’t had a chance to explore all the features yet, this quick LinkedIn guide should come in handy. It shares tweaks and some lesser known features of LinkedIn that help you do more with your profile. You should be logged into LinkedIn for any of these tips to work. 1. Export LinkedIn Contacts. Who Viewed My Profile. Remove LinkedIn Contacts. email.
    [SMS] 52 Cool Facts About Social Media - Danny Brown
    Twitter started as a simple SMS-text service. It is amazing to me that it started as a SMS-text service and that 60% of users are outside of the United States. removeClass(livefyre-hidden)" class="livefyre-show-comment livefyre-button"> View comment pts Danny moderator Pending approval Rate Down Rate Up px; width: px;"> It makes me wonder if its because Twitters short-form text is so similar to SMS, which has a higher uptake in Europe and Asia than it does in the U.S.? And to get to the figure of a fact a week for a year). Enjoy! Facebook 1. Two-thirds of comScore’s U.S.
    [SMS] A Billion People
    billion people also watch TV, use mobile phones, walk down the street, eat bread too, but we don't advise organisations to spend more on billboards, adverts, sms ads etc.That's because we can't reach most of them. One of the most common arguments for using Facebook is a billion people use it. It doesn't matter how many people use the platform, it matters how of them you can reach. People aren't browsing Facebook looking to become fans of pages. So if you want them to become a fan you usually have to send them from somewhere else.
    [SMS] Best iOS Apps for Cell Phone Tracking
    Once you install this app onto an iOS device, it allows you to track the call logs, SMS logs and emails etc. The term Cell Phone tracking refers to tracking the physical location of your cell phone device. There are a number of cell phone tracking apps that not only help you track the location of your device but also enable you to enjoy a number of other useful features. If you own an iOS mobile device then you should definitely consider installing the following cell phone tracking apps: by Martha Johnson. Find My iPhone. Or were you going to find it using this? Find My Friends.
    [SMS] Second Screen Engagement: the Social Dimension of the TV Experience
    When there’s a spike in SMS costs, I know what my wife has been watching. This week I moderated IAB Belgium’s annual Think Digital congress. knew a few of the speakers, but it’s always interesting to rediscover what they say and many presentations were absolutely worthwhile. One of the speakers who made a lasting impression, Olivier Blanchard of Red Chair Group , will be back in Belgium on June 30 for our second collaboration already this year, the Social Media Day Antwerp , where he provides a full afternoon social media training program. That’s the little plug, thank you very much.
    [SMS] 30 Days of Shopping, Stalking, and Tracking the Fastest Growing Retailers
    Consider that of the Hot 100 Retailers with brick and mortar stores, only: 2% used in-store signage to promote email or SMS (text message) engagement. 8% used in-store signage to promote their social communities on Facebook, Twitter, etc. I know I have not been writing much on the blog. However, there is a big reason why and it was just released for public consumption yesterday. My first full scale research report for ExactTarget. We tracked the 100 of the fastest growing retailers over a 30 day period through shopping, social, email, website, in-store employee behavior and much more.
    [SMS] Why Twitter is Trying to Turn Itself Into Facebook
    SMS was the original way to tweet, and the SMS limitation was 140. But nowadays, fewer and fewer users are using SMS to tweet, so why not increase the limit? Tweetable Moments That’s the beauty of social media: There aren’t specific rules about how we have to use it. joelcomm Tweet This. The Future of Twitter. Joel Comm is an author, speaker, entrepreneur, and consultant. He and Dave Taylor just co-wrote “ twitter power 3.0 ,” the latest edition of his book first written in 2009. In 1995, he started one of the first 18,000 websites in the world.
    [SMS] Online & mobile disaster relief efforts for Japan
    This post on SmartBlog on Social Media is an interview with the Mgive Foundation, which helps nonprofits implement fundraising campaigns using mobile and SMS. Here’s what I’m seeing, in no particular order: - Nuclear Energy Institute – “their news and events page has resources and information, includinga map of Japan’s nuclear energy reactors, a link to their radiation answers site, and even a link to donate to Japan’s relief efforts, which takes you to a page with a more than a dozen individual fundraising organizations dedicated to the cause. Thanks!
    [SMS] Mobile Marketers Should Sync More Offers With Our Transit Routine
    My own company, Hipcricket, has created an innovative, location-based brand awareness campaign called Blue Moon on the Fly that begins by asking people to opt in by sending an SMS keyword to Blue Moon beer’s short code. Mobile devices have become nearly as commonplace as toothpaste for travelers in North America and Europe. Like the true road warriors we are, we take our wireless gear with us wherever we go — and our use of them is unprecedented. percent of all devices in June. Mobile devices topped the 50 percent mark for the first time in February of this year.
    [SMS] Mobile Takes Bigger Bite Of Marketing Pie; Mobile Commerce Moves To Cross-Media
    To achieve this, Macy’s provides consumers multiple ways for consumers to participate, including QR codes, SMS, MMS and the Internet via PC. SMS is a particularly powerful medium because the vast majority of devices can do it and the majority of shoppers are texters.) The fit between mobile and retail is obvious. It is on the road to becoming mainstream – and yet the avalanche of shopping apps on the market is squarely aimed at smartphone owners. Does it makes sense to exclude these shoppers from the action? Macy’s doesn’t think so.
    [SMS] SXSW 2011: Strong on Networking; Less on Content
    This year I didn’t see any big winners, but I would agree with Jeremiah that “intimacy&# was prevalent as a trend, with group SMS companies like Beluga and GroupMe getting attention from the early adopters. I just arrived home from South by Southwest Interactive after six days down in Austin, Texas. Given that my voice has pretty much deserted me after numerous days trying to have conversations in overly noisy places, I thought I’d get some of my thoughts on the conference down on “paper&# for you. Networking Mecca. Look beyond the big parties.
  • JEFF KORHAN  |  MONDAY, JULY 18, 2011
    [SMS] Will Google+ Be an Email Killer?
    Facebook attempted this last year when they merged Facebook messaging with chat, SMS (text), and email. What happens when you combine the world’s largest search engine and email provider on a red-hot social networking site? Google has already integrated killer search capabilities into Gmail, which accounts for approximately 38% of all email usage worldwide. Now they are inviting you to import your Gmail contacts into Google+.  In addition to that, you are free to do the same with your Hotmail and Yahoo mail contacts. What do you suppose Google is up to? Social networking is social.
  • KYLE LACY  |  MONDAY, MAY 20, 2013
    [SMS] Five Digital Trends Changing the World Now and Forever (Presentation)
    We all know that mobility is changing the way consumers interact with brands from email to SMS messaging. I had the utmost pleasure to spend the last two weeks in Australia and keynote the Connect Tour for ExactTarget. The presentation is based around what I believe are the five trends changing business and the world. They are ongoing and perpetual and will change the way we look at business, consumer behavior and ultimately the use of technology to reach consumers. Below is the deck and a brief description of the five trends. Moments. Does your website shift based on screen size?
    [SMS] How To Spread Your Facebook Page URL And Twitter Handle - Social Media
    work as Freelance Social Media Network Online Professional. My Business Page is on Facebook at: [link] Do join me
    [SMS] Should You Use a QR Code?
    Is your customer a tech-savvy, Smartphone-swinging hipster geek or an SMS-dependent mallrat? Whether you use QR, SMS or a mix of both (or even neither) will depend heavily on the people you’re trying to reach. Guest post by Mikinzie Stuart. QR codes may be old news to digital marketers, but lately I’ve increasingly noticed that this hot little two-dimensional bar code is going mainstream. From giant billboards in Times Square to tiny boxes of Sun-Maid raisins, these little buggers are popping up everywhere. And boy, are they giddy about it. They’re cool. They’re cheap.
  • LOUIS GRAY  |  FRIDAY, MARCH 25, 2011
    [SMS] Texty: Texts From Google Chrome Via My Android Phone
    Texty , available in private beta, brings SMS text messages to and from your Chrome browser in real-time, immediately as they hit your Android device. Sending a New Text to Someone In My Google Address Book Now, instead of having to stop what I am doing on the laptop to pick up the phone and text, leery of getting yet another text shortly afterward and getting interrupted again, I just manage all my SMS texts via Chrome and keep going. Recent Texts Between My Wife and Me (In Texty) If you are one of the early testers of Texty, getting started is very easy.
    [SMS] Beluga Connects Japan Quake Survivor With Pregnant Wife
    With the horrific earthquake in Japan destroying lives and devastating communications lines, trying to connect survivors of the disaster was nearly impossible Friday and into Saturday with phone lines down and SMS unavailable throughout much of the country. No SMS and no voice calls at all were possible for nearly 10 hours. One man, stranded 10 miles from home, found a way to connect with his wife, 8 months pregnant, using Beluga , the group texting application launched at the end of 2010 , recently acquired by Facebook. Beluga
    [SMS] Mobile apps are a waste of time for associations.
    According to Pew, only 29 percent of adults with cell phones use apps on their phone, compared with 72 percent who use SMS (text messaging) and 38 percent who access the internet. Remember, the adoption rate for SMS is 2.5 [Editor''s note - this post originally appeared on November 11, 2010.  I thought it would be fun to repost it today, January 22, 2014 - and see if things have changed. Rather than edit any of this post, I''ll hand it over to you. What do you think? Was Lindy right, 4 years ago? The floor is yours.]. ————– * deep breath * There.
    [SMS] Tips To Get You Started On TSU [For Personal Use, Business Use, Brand Use] - Social Media
    You can invite new members via email or SMS through the website and the app. Put it on Facebook, Twitter, SMS, EMAILS, LetterHeads and so on. Tsu is a great Opportunity. When I say 'Opportunity' it means ' a set of circumstances that makes it possible to do something' - Repeating this: ' set of circumstances'. This means that there are a couple of things you need to wok towards so that you can achieve success on TSU. What Is TSU?: First thing first get to know the Social Media Platform: TSU is pronounced as 'sue'. Why Should You Be On TSU?: 3.Network For Business. Million Users ​?​
  • BILL HARTZER  |  FRIDAY, MAY 23, 2014
    [SMS] Reports of Websites Going Down for Lack of ICANN Email Verification
    the telephone number of the Registered Name Holder (and, if different, the Account Holder) by either (A) calling or sending an SMS to the Registered Name Holder’s telephone number providing a unique code that must be returned in a manner designated by the Registrar, or (B) calling the Registered Name Holder’s telephone number and requiring the Registered Name Holder to provide a unique code that was sent to the Registered Name Holder via web, email or postal mail. There are reports that ICANN is now taking websites offline because of failures to verify ones’ email address.
    [SMS] How To Have Value Added Conversations In Social Media
    The medium could be phone like telecon, SMS and so on, it could be over net like GTalk, Yahoo chats, emails, Social Networking Sites and so on. We all hear about having conversations on Social Media platform. We hear about have 'engaging' conversations. Involving humans to converse, share, comment, post and so on. Thereby creating better value added networking environment. Lets just step back and understand what is the meaning of conversation. The essence of conversation is broken down by the 'sending' and 'receiving' criteria. The reasons are plenty.
    [SMS] Automotive Soon to be Gorilla in Mobile and Social
    This is pure gold in the highly competitive, price driven vehicle market.  On the mobile front, dealers that are able to leverage location based services, SMS and shopper applications will get a huge leg up on the competition. The automotive sector led all categories in media spending, topping the charts at roughly $20 Billion last year. Vehicle manufacturer’s large budgets and constant need for innovation in marketing give them both the means and the motivation to test and push new channels and tactics more aggressively than other verticals. Socialnomics
    [SMS] Top 10 Apps for Windows Phones
    Input your details once, then send them quickly and easily via SMS or email to new contacts. Back in July 2011, I pointed out 4 smartphone releases to keep an eye on , including the  HTC HD7S  , which is claimed as the most robust Windows smartphone out there. Given the good reception of this Windows Phone, here is a list of top 10 apps available for this smartphone. 1. Lyrics by MusixMatch. Price: Free. One of the few great Windows apps we’ve found that’s not ported from another platform, Musix Match is a lyric search system that gives you access to over five million songs.
    [SMS] Direct marketing is dead. Long live direct marketing!
    This might be through a direct mail campaign, some banner advertising or SMS marketing (see GlobalMessaging for more information on this). Guest post by Sophie Davidson. ———— Direct marketing is all about communicating directly with people. Like most forms of marketing, direct marketing has changed over the years and the old way of doing things is most certainly on the way out. This, of course, depends on your customer base as there are still a lot of people out there who prefer to buy from a catalogue. Test, test, test. Upselling and cross-selling. Potluck
    [SMS] The Changing Customer Service - Social Media
    If there is birthday greeting to be sent out then perhaps an SMS would go out. Due to Social Media the way customers are now serviced has taken a change. This change is for the good. Previously like all other things, we have experienced the good and the bad customer service and care that was implemented. There were some corporates who managed well, while the others managed to frustrate the customers even more. And it goes without saying, that though we have good possibility via the Social Media there will be some who will perform well and others who may not. They still exists.
    [SMS] What Separates Effective Mobile Marketing From Noise; Why Mobile Is The First Screen
    wasn’t alone in my view that SMS is a reach strategy that often leads to an opted-in relationship with a customer or prospect. The best insights I’ve seen or heard about consumer behavior on tablets were shared during a seminar in New York conducted by the Direct Marketing Association in collaboration with the online news destination Mobile Marketer. The messenger was Craig Etheridge, vice president of mobile advertising sales for USA Today at Gannett Digital. What is Etheridge seeing? Mobile users average six-minute session times, but they return often. His mobile marketing do’s?
  • SOCIALFISH  |  MONDAY, MAY 4, 2015
    [SMS] Why and How You Should Get Proactive About Customer Service
    Martin notes that providing a range of service channels lets companies use tools such as email and SMS to serve customers who prefer less intrusive communication options while providing live service alternatives such as chat, video and voice for those requiring more urgent attention. Delivering a superior customer experience is the new marketing battlefield, says Gartner, projecting that by 2017 half of all consumer product investments will fund innovations that improve consumer experience. This puts customer service front-and-center in today’s marketplace. Industry Insider
    [SMS] SendinBlue Review – Small Business Pricing with Enterprise Features
    SMS marketing. SendinBlue also has many extra features that are missing from MailChimp and other popular platforms, including ecommerce tracking, transactional emails, SMS, and the ability to whitelabel your messages. Just recently, I saw a long conversation on Facebook where someone asked if there were any good email marketing platforms outside of the top two or three that everyone seems to be using. This person was looking for a platform that had not been pummelled by hackers lately, keeping well-known email marketers down for days at a time. SendinBlue. Campaign scheduling.
    [SMS] How to Choose the Best Mobile Strategy for Your Business
    If that’s too complex, you can solve the same problem simply: Create an app that allows them to reach a customer service rep immediately via SMS. These days, mobile strategy is an imperative for marketing departments across every industry. While today’s CMO is looking at mobile advertising and optimizing websites for tablets, the first word on everyone’s mind is “app.” Developing an app isn’t the right solution for everyone, so how do you determine what mobile strategy makes sense for your business? Think about your business challenges. Calling Customer Service. Window Shopping.
    [SMS] Make The Grade: Taking The MMA Mobile Marketing Certification Test
    From mobile penetration to the nuts and bolts of arranging and executing an SMS campaign, this test has it covered. Mobile is not just about adapting PC content to smaller screens. Using mobile to drive positive results for brands and advertisers requires marketers to grasp a wide range of concepts , ranging from campaign types and formats, to consumer best practices and privacy, to mobile measurement and metrics. Put another way, mobile marketing requires us to master a laundry list of fundamental skills. This is where the Mobile Marketing Association comes in. Get certified!
    [SMS] Mobile App Developers: Use Messaging To Activate Users, Monetize Engagement
    This is the key takeaway of COMMUNICATE, CONNECT & CURATE: 3 ways you can encourage mobile app re-engagement with SMS, a new whitepaper that I have written based on input from mobile interaction specialist tyntec and interviews with mobile authorities including Tomi Ahonen and Jon Mew, Director of Mobile & Operations, IAB UK. This new white paper also picks up where my first white paper, Achieving App Impact: Using SMS To Encourage Interaction, Drive Loyalty , left off. Connect: Help your users share the apps they love with in-app invites. Read the summary analysis here.).
    [SMS] Small Businesses Online Marketing Efforts Surge in 2012 [Infographic]
    According to Ebrahim Keshavarz, AT&T vice president of Small Business Product Management, the toolkit “enables customized marketing programs that can be shared via multiple media at once, whether it be Facebook, SMS, email or more.”. As marketing dollars flow from traditional to social media , more small businesses are leveraging social platforms in order to drive traffic and increase visibility. Location-Based Social Networks & Daily Deals. Small business owners are slowly gravitating towards location-based social channels such as Foursquare. LinkedIn & Facebook.
    [SMS] Private Messaging Apps – The Future of Mobile Marketing
    Private messaging apps act as multi-functional alternatives to traditional SMS text messaging, and include a myriad of features that vary by app. With more and more private messaging apps becoming available, consumers are loosening their ties to websites. In fact, according to We Are Social’s  Digital, Social and Mobile in 2015 report , four of the world’s six largest global social platforms are messaging apps. Facebook still leads with 1.36 Why the sudden shift? They are private and personal. There are a few reasons for this significant shift and privacy is a big one. Snapchat. Toyota.
    [SMS] How Are You Reaching Your Targeted B-to-B Audiences?
    The study gives insights to different channels – direct mail, email, Facebook, LinkedIn, Google+, Mobile Twitter and SMS. I recently attended Content Marketing World in Columbus where I got a glimpse of the 2012 Channel Preference Study by Exact Target. What surprised me in this world of “Post PC Era” where mobile seems to be taking over the world, that the old standbys of direct mail and emails are still alive and well. Email is by far the most acceptable due in part to the channel’s familiarity, flexibility and universality with 91% using it on a daily basis.
    [SMS] 5 Best Practices for a Successful QR code Marketing Campaign
    Tap to SMS (text). Are you wondering how to use QR codes to enhance your marketing? Just getting started with QR codes? Scan this code for a comprehensive article on the basics - How to Use QR codes to Grow Your Business. This article (now updated) first appeared in Social Media Examiner  where I am a regular contributor.  It’s another great resource to help you with your small business marketing. . Why QR codes? QR and other two-dimensional (2D) codes can be readily integrated into your current business marketing practices to bring your online content to a mobile audience in real time.
    [SMS] Social Media for NonProfits: Not Strictly Unprofitable
    This is considerably cheaper than other promotional activities like sending out flyers, SMS etc. We have some amazing examples of social media campaigns by non-profit organizations. In fact, they were some of the earliest adopters of social media because it was a free platform to spread awareness. However, the only benefits they attributed to social media were more likes and views for their campaigns. Fast forward a few years and we have some interesting statistics that show that social media is much more than likes and views. Measure Benefits. Image source: Author’s own). Conversion.
    [SMS] Mobile App Developers: Use Messaging To Activate Users, Monetize Engagement
    This is the key takeaway of COMMUNICATE, CONNECT & CURATE: 3 ways you can encourage mobile app re-engagement with SMS, a new whitepaper that I have written based on input from mobile interaction specialist tyntec and interviews with mobile authorities including Tomi Ahonen and Jon Mew, Director of Mobile & Operations, IAB UK. This new white paper also picks up where my first white paper, Achieving App Impact: Using SMS To Encourage Interaction, Drive Loyalty , left off. Connect: Help your users share the apps they love with in-app invites. Read the summary analysis here.).
  • STAY N' ALIVE  |  MONDAY, MARCH 7, 2011
    [SMS] Utah Just Made Government Across the U.S. a Little More Closed
    Never mind the fact that SMS and Text messages aren't even sent by means of phone numbers any more (they are mostly sent through IP addresses and similar protocols), but we'll assume they are. For instance, what if someone sends a private direct message to Twitter or Facebook over SMS? I don't get political on this blog very often (honestly, I hate politics), but when I do you can know either 1) it's technology related, or 2) it's important to me. This one is both of those. It would seem like a legitimate cause at the front, but there are some serious concerns.
    [SMS] 5 Ways To Increase Your Mobile Web Traffic
    Access to customer support personnel via data capture forms, click-to-SMS, or click-to-call? Mobile is BIG. Really big. In fact, mobile — with a deeper penetration than electricity and safe drinking water — is the most pervasive technology ever invented. If 2011 was the year when mobile data, specifically mobile apps and mobile Web, reached the masses, then 2012 will be the year that companies everywhere on the planet do more than merely ‘go mobile.’ ’ They will focus efforts and resources on providing people an optimized experience on mobile. In the U.S. Staying ahead.
    [SMS] Show 384 - Inside Mobile Marketing
    SMS marketing and how NOT to engage a customer! This week's  The Engaging Brand podcast  covering social media , business ideas and brand marketing tips , is ready to download. Alex Meisl , Chairman of Sponge which he has developed into Europe's market leader on Mobile Marketing with operations in 20 countries,  joins  Anna Farmery  to discuss . What is mobile marketing? What actually is mobile advertising? What is the difference between marketing to the different devices? The concept of mobile shopping. Check out GoMo from Google. How to make a mobile website.
    [SMS] How You Can Grow Your Business with QR Codes
    When you scan or read a QR code with your iPhone, Android or other camera-enabled Smartphone, you can link to digital content on the web; activate a number of phone functions including email, IM and SMS; and connect the mobile device to a web browser. You can use it to create QR codes that link to a web page, text, phone numbers, or SMS.  What are QR codes and how can they help your business? Keep reading to find out. This article (now updated) first appeared in Social Media Examiner where I am a guest blogger. QR Codes 101. QR code to @jeffkorhan on Twitter. How QR Codes Work.
    [SMS] Your Secret Weapon for Standout Social Media Success
    An SMS reply with links, directions, or relevant phone numbers. A DM to remind them that you’ll follow up via email. Remember when the standard was to answer the telephone by the third or fourth ring? Or to return a call within 24 hours? Responsiveness still wins the social media game, every time. And it’s not about using fancy technology – we all know how much we love getting an automated system to take our phone call – but about putting human resources at the points of contact for the places where your customers are trying to find and talk to you.
    [SMS] One More Reason To Start Marketing Online
    Just like CDs killed the cassette tape and electricity killed the kerosene lantern, the Internet (e-mail, SMS, Twitter, et. The U.S. postal service is dying. And it’s the Internet’s fault. al.) is killing snail mail. Watch this interview with the U.S. postmaster general. In other words, what he’s saying is the U.S. postal service is dying a slow death. It’s not a fast one. It’s a slow one. But there are some stark implications here for businesses. If you’re used to sending out direct mail literature, your costs are going to continue to climb.
    [SMS] What You Need to Know Before You Install Facebook’s Messenger App
    Allows the app to send SMS messages. This post originally appeared on Mizz Information. ———— This morning when I logged onto Facebook (yes, still trying to break the habit), several friends were talking about Facebook forcing users to install Facebook messenger. Then I noticed the message from Facebook that soon theyll be deleting access to Facebook messages from the mobile app, as all mobile messages will be going through their Messenger app. This is the sole reason they give in their FAQs about the change: Why is this changing? Messenger is much faster.
    [SMS] How to Use Twitter Removal DM Restrictions in Your Marketing Strategy
    It didn’t seem like that big a deal, frankly, especially when they had been successful using the SMS feed and getting followers into the conversion funnel. In July, Twitter announced that it was removing the 140-character restriction on DM’s and allowing, instead a 10,000 character chat message. At first, marketers responded with a “Ho-Hum” attitude. After all, they already had live chat on their sites, conversations on Facebook, and the ability to connect personally with readers and customers on their blogs. Some followers or groups of followers are already customers. There are limits.
    [SMS] Cover Makes My Android Phone Smart and Personal
    And yes, practically everywhere I go, Gmail and Hangouts (for chat and SMS) play a big role. I take my Nexus 5 everywhere I go. It''s with me at work, at home, in the car, and practically anywhere. Considering I''m giving this device so much of my time, it makes sense that the device learns from my behavior, as I use different apps and do different tasks in different places and at different times. While other teams have designed widgets and launchers, the lock screen is an interesting battleground and one the typical smartphone user typically sees dozens of times a day.
    [SMS] [Case Study] Have you crossed the mobile threshold?
    data point from an SMS campaign was another trigger for our approach to responsive design. The CDC KNOWIT campaign is an SMS-based service that sends HIV testing location information based on a five-digit zip code query via text. More research exists regarding the effectiveness of empathy in SMS-based HIV medication adherence and intervention. The first of hopefully many case studies of the awesome work that ICF (the company we consult for) does every day. This one is w ritten by Jeremy Vanderlan, Mobile Practice Lead. Interested in mobile strategy? Contact us. Conclusion.
    [SMS] How Much Emphasis Should MBA Programs Place on Social Media?
    Students need to know how to reach different types of customers across multiple platforms that include web advertising, SMS and email along with social media marketing. For students earning an MBA degree, courses in social media trends have become an integral part of the curriculum. To capitalize on this growing marketing segment, some universities are even offering Social Media MBAs. Rutgers University, according to U.S. News and World Report, has started to offer what it calls a “mini-MBA” in social media marketing. The key to digital marketing transcends social media.
    [SMS] A New Look at the Marketing Mix: Paid, Owned, Granted, Leased, Earned
    Granted media activities include email marketing, SMS/MMS marketing, and organic search. Image via The paid-owned-earned (POE) media model hasn’t kept up with the times. While it did a good job of describing traditional media, it has done a poor job of accommodating most digital channels, which have generally been stuffed awkwardly into the owned media bucket. We need new language and a new framework to describe marketers’ various channel activities to bring greater clarity to the marketing mix. Who developed the audience. Who controls the platform. Paid Media.
    [SMS] The Surprising Places Marketers Plan to Increase Budgets in 2014
    The 2014 State of Marketing found that 58% of marketers plan to increase spending on email marketing; 53% plan to increase on SMS; 54% plan to increase on search; 57% plan to increase on social media; 60% plan to increase on marketing automation; 43% plan to increase on display/banner ads; 49% plan to increase on mobile push notifications; and 55% plan to increase on social advertising. Marketers are evidently enthusiastic heading into 2014… about everything. Can You Increase the Budget for Everything? If So, Please Call Me. The Key is Measurement First, Tactical Expansion Second.
    [SMS] A Brief History of the Evolution of Social Technology
    Used to rally demonstrators, Facebook postings, mobile phone images and SMS messaging played a huge role in organizing a thus-far loose-knit regime opposition. The following is a guest post from David Murton. To truly appreciate social media and the ubiquitous nature of the Internet, the consumer must first remember the wireless networks' distant and humble beginnings. In the year 1888, Heinrich Rudolf Herz generated the world's first radio wave. short six years later, it translated into telegraph signals that made long-distance communication possible. What Awaits Us in the Near Future?
    [SMS] OpenMarket’s Andrew Darling Talks Mobile Giving
    How do companies drive awareness of their SMS donation channels? How can the charitable sector can leverage mobile to connect with the public and collect donations on a massive scale? We talk with Andrew Darling, Associate Director of Market Development at OpenMarket, a company providing payment and messaging services to mobile retail and commerce clients worldwide. The benefits and the business models around mobile are the topic of Empowering the Charitable Sector with Interactive Technology II (September 15, London). Mobile for good. Multi-channel matters. Damian Collins, MP.
    [SMS] Deal Or No Deal; Survey Spells Out Secret To Boosting Mobile Response Rates
    The most popular format was text message ( 61 percent ), and 51 percent said that they would like to be informed about new offers and services within the normal flow of SMS messages that they already receive from their mobile operators. Faced with a dramatic and continuous double-digit decline in the ‘average revenue per user’ (ARPU) mobile operators have to learn how to sell more services to more customers better. But don’t think that broadcasting offers to an even broader subscriber base will do the trick. But it doesn’t have to be this way. It’s personal. percent.
    [SMS] 5 Ways to Increase Mobile Conversion Rates
    Have you tried using QR codes, SMS, or NFC to increase mobile traffic, but are noticing little to no mobile conversions? You aren’t alone! If your website is not mobile friendly, you will be lucky to see any conversions. That’s no surprise. However, what is surprising are the studies that have come out recently that show responsive sites are doing no better than non mobile desktop formatted sites. In case you are not familiar with the terms, responsive sites are websites that rearrange content to fit mobile devices properly. But how can this be? So keep mobile sites to the point.
    [SMS] Are Your Podcasts Social Enough?
    To put social media and podcasts together, remember: • When a new podcast is released, let your SMS and email subscribers know; • Use other forms, like Twitter and Facebook, to promote podcasts. No matter your profession, you know the importance of promotion through social media. But what is just as important, is the cross-promotion and hitting up all avenues of social media. There may be some venues that you haven’t thought of yet, and these can be incorporated to your other forms of social media. Let’s take a look at podcasts. Incorporating Social Media to Promote Podcasts.
    [SMS] How to Effectively Bottle Social Media and Product Integration
    They also promote the website and SMS program on the bottle , which is wise. In addition to family, football, and fancy side dishes you’ll never see for another year, Thanksgiving brings an annual dilemma to the oenophile. What wine to serve for Thanksgiving is a tricky question, as the holiday table replete with savory and sweet options is an Ellis Island of tastes, making for a tough wine pairing. This year, instead of hoping to get it just right, I’ll be serving a wine that has the best aspects of Thanksgiving (family, friends, socializing) built right into the product.
  • KYLE LACY  |  WEDNESDAY, MAY 21, 2014
    [SMS] 4 Ways to Success in Mobile Marketing
    Consider the cost of missing the opportunity, according to Mobile Marketer: Banks stand to lose more than $11 million for every one million fraud alerts sent, when the issue could be resolved almost instantly by sending the customer an SMS text message asking them to confirm that a suspicious transaction is indeed authorized. Conversations in the media about the mobile market tend to focus on that which can be measured — including revenue potential, number of users and amount of competition. Multitasking is a thing of the past    . Need proof? Put yourself in the mindset of the consumer.
    [SMS] Egypt: Social media as a life or death proposition
    One-to one interaction between individuals connecting via Facebook, SMS, or Twitter, irrespective of time, distance, or delay. Image: We Love Apple. Hundreds of thousands of Egyptians, many wearing bandages from from days of street fighting, turned out in Cairo’s Tahrir Square on Friday for what they are calling the ‘Day of Departure’ , a nationwide call for the immediate removal and prosecution of Hosni Mubarak who has ruled the country for 30 years. Which side do u wanna take?  jan25. Please. People protested and brought down governments before Facebook was invented.
    [SMS] Hierarchy Of Communication
    Members communicate in IM/SMS. Not all types of communications are equal. When you meet someone in person you form a deeper relationship with them than thousands of online interactions. We’re increasingly seeing a hierarchy of contact. At the lowest levels members talk via contributing content which others read. It’s slow, thoughtful and not interactive. At the higher levels are immediate response, real-time communication and stronger context (i.e. talking by IM is stronger than chat-rooms – you had to add that person to your instant messenger). Members communicate in person.
    [SMS] 6 Ways to Stay Ahead of What the World Thinks
    SMS/MMS. Can you remember life before the World Wide Web? It happened, and it seems like 100 years has passed since we first opened Netscape or Internet Explorer to “search” for a recipe or a news source. It was a simpler life, from a content consumption and communication point of view. If you wanted to see what was happening in the world, you turned on the radio (AM or FM) or the television (basic cable). You read the newspaper or a magazine. Then came the web. And email. And instant messages–text messages, smart phones, social media. The list goes on and on and on. Twitter. Facebook.
    [SMS] This Just In
    Second, as you can see from that 57% figure, opting in is going to be extremely important; but even so, I believe that if we're taking up their valuable texting time by shooting them an SMS message, then it should be something that is worth their attention. From the Not Necessarily the News department: " Teens text more than adults " - or so went a headline from an e-newsletter from MarketingCharts that hit my inbox recently. Okayyyyy. The actual article stated that overall, teens text five times more than adults according to the Pew Internet & American Life Project.
    [SMS] Fast Society Says "No Magic" In Group Messaging Alone
    Fast Society instead wants to offer not just group texting, but location sharing, instant conference calls, pictures and video - and unlike practically every other vendor, Fast Society does not use third party vendor Twilio as its back-end, saving the company significant charges on SMS, he explained. But Rosenberg almost claimed the opposite, saying "we have the most soul in this space," and railing against the relative dinosaur carriers, like Sprint, who is trying to charge for anybody sending SMS messages to their system, upward of a half cent more per message. It's too crowded."
    [SMS] How to Make $5k from Skype (and Possibly a Whole Lot More)
    Maybe it is a Gen-Y thing but given a choice between a phone call and a text message, I’d much rather send a quick SMS. And given a choice between an SMS and an email I’d rather send the email. Note from Glen : This is post by Ramsay, who was recently introduced as a new member of the ViperChill team. Last month I made an extra $5,000 by jumping on the phone with a long-term email client to close a deal. And at that moment I had an important business realization: I’d forgotten something vital. And it might make you a lot of cash. Let’s get started.
    [SMS] Dialogue: A Perspective on Nurturing and Lead Management
    Charles Hartness. To find a solution to a problem, most of us need to engage in a dialogue with a solution provider.  As a solution provider, you need to find people with a problem who can use your particular brand of solution and then engage them in a dialogue about why you have something that will meet their needs.  Whether you are solution-searching or solution-selling, the nature of the dialogue is essential to the delivery of the right solution. Call me “old-fashioned,” but I believe there is still great power in the art of talking.
    [SMS] It's the End of the Web as We Know It - The Steve Rubel Stream
    SMS (texting) still rules in Europe. Steve is using Posterous to post everything online. Shouldnt you? Steve Rubel owns this site 5,034 subscribers The Steve Rubel Stream 12 Jul 2010 Its the End of the Web as We Know It The following essay is also my AdAge column this week. Wither the web? Its hard to believe but soon, if not already, the web is going to become a lot less interesting to consumers -- and just as it approaches its 20th birthday. According to Morgan Stanley, within five years global internet consumption on mobile devices will surpass the same activity on PCs. At & T?
    [SMS] #MMAF2011 Tweetchat: Is Transmedia Where Mobile Marketing Is Heading?
    adults want to be reached by using SMS. OS or SMS? Mobisoul suggested mobile-savvy operating systems (OS) may displace SMS. While several commented that smartphone may well win out in the end, many more argued that SMS has the reach and the all-important personal touch. As @noahelkin pointed out: “SMS remains an effective engagement mechanism, even for those with advanced devices.” ” @Ew4n agreed, adding that “a perfectly timed SMS can really sway the balance on most any transaction.” Mobile is global. ”). tomiahonen.
  • LOUIS GRAY  |  THURSDAY, MAY 2, 2013
    [SMS] Mobile Data Goes Up, Phone Calls Go Down, Can't Explain That
    And the telecoms are no doubt praying that all of the youth addicted to texting stick with SMS and far away from the many different free services that connect people in real time. By the end of last month, Verizon was regularly sending me updates on how close I was to reaching the top of my 4 gigabyte data cap available in the plan I share with my wife. But I was nowhere near capacity for our shared voice plan. Not by a long shot. Do I need to get anything?" and hang up. It''s unlikely the activity seen in our own home is unusual. It''s very interesting to watch.
    [SMS] Mobile Takes Bigger Bite Of Marketing Pie; Mobile Commerce Moves To Cross-Media
    To achieve this, Macy’s provides consumers multiple ways for consumers to participate, including QR codes, SMS, MMS and the Internet via PC. SMS is a particularly powerful medium because the vast majority of devices can do it and the majority of shoppers are texters.) The fit between mobile and retail is obvious. It is on the road to becoming mainstream – and yet the avalanche of shopping apps on the market is squarely aimed at smartphone owners. Does it makes sense to exclude these shoppers from the action? Macy’s doesn’t think so.
    [SMS] In conclusion: Lessons from The Village Telco project in Kenya
    Safaricom, the country’s largest operator, had at least 3 different prices that I’d seen on their billboards and posters – Ksh 4 per minute if you simply went online, Ksh 2 per minute if you sent an sms for data conversion and finally, purchasing a data bundle or browsing package (unlimited by the day or bundle) which brought the cost down further. Facebook. Instinctively I feel its not Facebook per se that is the critical factor, like a Mxit in South Africa or an Orkut in Brazil, it simply happened to be there. Mobile Phones and the Internet. Kenya is different.
    [SMS] Facebook Home – The Pursuit of Social WOW for Brands
    Because this feature is integrated in to Android SMS system, users can also respond directly with their own text. On April 12, in an exclusive partnership with AT&T, HTC released the exciting new HTC First. The First has many new features , perhaps the most exciting of which is the inclusion of the immersive new mobile platform Facebook Home. This new take on the mobile social experience should better equip brands to put the “wow” into their interactions with their Facebook community. The Facebook Home platform aims to do just that. Leave your family at the table. It’s powerful.”.
    [SMS] The History of Twitter
    The limit was set because 160 characters was the SMS carrier limit and they wanted to leave room for the username. The History of Twitter. “This is what the naysayers fail to understand: it’s just as easy to use Twitter to spread the word about a brilliant 10,000-word New Yorker article as it is to spread the word about your Lucky Charms habit.” ” -Steven Johnson, author of  The Invention of Air. Twitter is approaching its 6 th birthday soon and the platform has really come a long way from its early beginnings. in San Francisco, California. Twitter Beginnings.
    [SMS] Get Social About Your Home and Trade Show Appearances
    Along with social media marketing and surveying, you can also feature an SMS short code at your trade show booth. If you’re company attends home and trade shows on a regular basis, there are ways to get the most out of each appearance. By promoting your trade show attendance on social media and other marketing formats, you can spread the word about your company’s home and trade show activities. Here are a few ways to do just that: Take Advantage of Social Media for the Pre-Show. Home and patio shows as well as trade shows usually only take place over a long weekend.
    [SMS] An Offer They Can’t Refuse: Using Mobile To Drive Customer Acquisition
    But it also lays the groundwork for strategies that enable brands (and retailers) to build up an opt-in customer database , an interaction they can cultivate by offering coupons and SMS alerts to consumers who genuinely want to hear what the brand has to say. The holiday numbers are in, the mobile user surveys are done, and the implications for brands, retailers and marketers are profound. Mobile has become an integral part of the shopping routine, with the vast majority of consumers admitting to using their mobile phones to search and purchase gifts. Shopping will never be the same.
    [SMS] Social Media Should Drop Dead
    The passing of the data is centralized and controlled by local, independently operated SMS (text message) gateways. Tags: arambartholl avatar bing businesscolumn connectednetwork data deaddrop deadswap decentralizedorganization entertainment eyebeam filesharing google jamesbond ladygaga limewire messageboard montrealgazette musicindustry napster newspapercolumn onlinesocialnetwork peercommunication peertopeerfilesharing postmedia seanfanning sms socialmedia socialweb taylorswift technology thematrix usbmemorystick vancouversun wiki yahoo Plus ca change. It changes. It evolves.
    [SMS] Coke Wields Mobile Advertising & Coupons To Close The Purchase Funnel
    Consumers can then click on the ad to redeem it immediately, or save the offer for later. (If the person  chooses to save the deal, they will receive a SMS message with a link to the redemption code that can then be used at any time during the promotional period.). Mobile has the unique capabilities to deliver the right ad to the right person in the right place/context. But it’s a new pilot in the U.S. ” Read between the lines, and Coke clearly has it’s eye on the prize. Granted, this pilot is sharply focused on coupon redemptions. Mobile’s true role.
  • DEVUMI  |  THURSDAY, MAY 21, 2015
    [SMS] Mobile Marketing Tips: 8 Steps to be Seen ANYWHERE
    You can do any number of things: SMS marketing Have a mobile friendly website Social media marketing for mobile Build a mobile app Knowing what you have now, and where you want to go, is always the first step. The trade off may be some integration issues as you won’t have that separate website for smartphones with pop-ups for SMS campaigns – but even then a talented developer can reach a work around. 4. SMS mobile marketing is tricky A big part of any mobile marketing campaign is using SMS, or text messaging, techniques. Not likely. UH HUH. Literally! 7.
    [SMS] Mobile apps are a waste of time for associations.
    According to Pew, only 29 percent of adults with cell phones use apps on their phone, compared with 72 percent who use SMS (text messaging) and 38 percent who access the internet. Remember, the adoption rate for SMS is 2.5 * deep breath * There. said it. And I know I’m going to get a lot of grief over it, so let the debate begin. I’ve been thinking about this a lot lately, and my thinking has been influenced by research, including the September Pew Internet report on “The Rise of App Culture,&# and a r eport on global mobile statistics from MobiThinking.
    [SMS] 10 Thought Leaders Share Thoughts on Curating Content
    According to recent survey about 90% US people read sms and this shows how people interested in mobile. Sending sms through shared short code or own brand short code to customer helps to reach your products to customer. It’s no longer enough to provide fundamental features and benefits information about products and services to succeed competitively online. Consumers and of course, business buyers, seek additional information, resources and others to connect with on the topics of interest to them. Pure creation is demanding. Pure automation doesn’t engage. Why bother?
    [SMS] London Olympic Games Crack Down Hard On Social Media
    logical consequence if many consumers say ‘no’ to the text option rather than risk receiving incessant and unwanted SMS. With billion-dollar and exclusive usage rights in place, the Olympic Games have always been about big money and feverishly policed by lawyers on behalf of brands, content owners and media giants. But the advent of mobile and social — which allow us all to mash up content the way we like and share it with anyone using YouTube, Twitter, Facebook, and other properties — make me question whether anyone (even high-powered lawyers) can hold back the tide. No way.
    [SMS] M-Pulse ANALYSIS: WIP Marketing Essentials For Mobile Developers
    billion in lost SMS revenue last year. At M-Pulse we continue our month-long look at mobile developer issues and opportunities, and focus on the practical marketing ’stuff’ developers should master if they are serious about marketing and making money from their apps. We connect with Caroline Lewko, CEO and founder of WIP (Wireless Industry Partnership) and walk through the Mobile Developer’s Guide To The Parallel Universe , a new resource from WIP that lays out the business basics developers need to follow. See companion sidebar post.). Warning! You name it.
    [SMS] Growing your Small Business in social networks
    Some activities that can be placed in automatic mode include the publication of updates across multiple platforms, send emails and SMS with favourite themes, and upload content to social media on the cloud. Social networks offer many benefits to business owners. Here there are five tricks to grow your brand in social networks and will help you save time and gain exposure, more fans, better conversion rates and higher engagement: Social networking speaks a new language. And this is the language of images, videos and info graphics. Know what is fashionable. Save time. Grow your base.
    [SMS] QR Code Generator. 7 QR Code Generators that provide analytics/tracking.
    When most people who are new to QR Codes Google the term QR Code Generator they land at Kaywa’s website [link] which provides a simple way for anyone to generator a QR Code from a Website URL, Text, Phone Number or SMS. QR Codes which stands for quick response codes are taking off among brands and agencies looking for new ways to gain attention and engage with customers/users. Sound familiar right? Regardless just look at the graphic below that shows the amount of google searches from 2004 to now for the term QR Code. via 2d code. link] (free and paid options). link]. link]. link].
    [SMS] Why Online Banking on Mobiles Will Soar
    Consider this: There may be reporting on the demise of e-mail due to the rise of social media, however college students still see e-mail and SMS as critical mediums for online communication. Since 2008, consumers have been moving from brick-and-mortar banking to online banking at an impressive rate. This trend is welcomed not only by consumers who like the convenience of anytime banking, but also by financial institutions that like to streamline operations and cut down costs. opening an online savings account ). There are many critics that point out that will not happen. Meanwhile 4.2
    [SMS] How to Market Banking to Gen Y
    Consider this: There may be reporting on the demise of e-mail due to the rise of social media, however college students still see e-mail and SMS as critical mediums for online communication. On July 2010, Bloomberg Businessweek reported that “Gen Y lacks confidence about making financial decisions&#. Despite stepping up their marketing efforts, investment companies claim that they cannot get the attention of Gen Y. Meanwhile 4.2 million people say they like Apple iTunes on Facebook. As another example, Schwab, which began sending Twitter feeds in mid-June 2010, has 277 followers.
    [SMS] Keeping an Eye on Everything
    The map equivalent of a Twitter search is Ushahidi , a crowdsourced crisis monitoring platform that maps reports sent in my email, Twitter, SMS, and probably semaphore in the next version. Have you noticed a lot going on lately? Several Arab countries are renegotiating their governance; storms, floods and earthquakes are making life hard in the Pacific; and pirates are expanding their reach in the Indian Ocean. There may be other things going on, too. How do you keep up? Where do you find meaningful analysis? You're not still waiting for the evening news, I hope. Intelligence
    [SMS] Micro Persuasion: Turn Gmail Into Your Personal Nerve Center
    As I write this post, Defamer is providing live updates from the Academy Awards and these are streaming into Gmail as IMs. (Be sure to turn off SMS alerts if you use these feeds since they will pile up.). Posted by: F.Baube | Thursday, July 05, 2007 at 02:36 AM. I am using Gmail to get SMS alerts for incoming messages, scraps in orkut, comment at my blog, Updated news with Google alerts. Micro Persuasion. Steve Rubel explores the impact of digital trends on business, culture, media and marketing. « NBA Launches Social Network | Main. gigabytes of storage. TrackBack. å¹¾å??æ´»ç?¨Gmailç??æ?¹æ³?ã??
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