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  • DANNY BROWN  |  FRIDAY, MARCH 30, 2012
    [SMS] The Race for Mobile Supremacy and How It Affects Your Business Strategy
    While QR codes and push marketing via SMS campaigns have started the flow, the recent uptake in smartphone adoption across all parts of the globe means this year is going to be huge for mobile marketing and commerce. Or a movie tie-in special using mobile-exclusive codes for the Twilight saga, and have SMS specials delivered to moviegoers who text your number for the offer? If social media was the big thing in 2010 and 2011, then mobile is clearly leading the charge for the hearts and minds of both businesses and consumers in 2012. Analyzing the Data. Measure, Adapt, Implement.
  • STEVE RUBEL  |  TUESDAY, AUGUST 3, 2010
    [SMS] Trends: Twitter Changes Language Much Like the Telegraph Did - The.
    SMS was quite popular before twitter, and encourages the same sort of vowel-dropping and shorthand. English teachers were already commenting on the use of SMS shorthand in students papers before twitters rise to prominence in the last several years. Yeah, SMS should take the credit for this. Steve is using Posterous to post everything online. Shouldnt you? This chart from 1891 illustrates how phrases were condensed down into single words to adapt for what then was a new medium. Could "RT" become something we use in everyday speech? LOL, brb, ROTFL, WTF?, KTHXBAI.
  • DANNY BROWN  |  THURSDAY, APRIL 17, 2014
    [SMS] Six Simple Ways to Measure Owned, Earned and Paid Social Media ROI
    Mobile marketing is the perfect complement to social marketing, and measurement can easily be achieved: Did you use a  push SMS system  to drive traffic to a mobile-friendly site? 'There’s a popular misconception that it’s difficult to use targeted metrics to measure your social media ROI. Not true. Nor is social media only good for measuring an increase in brand awareness, although that’s definitely a measurement gauge. The fact is, social media can offer some of the best metrics for measuring your ROI. Blogger Outreach. How many comments did these posts receive?
  • MOBILEGROOVE  |  FRIDAY, MAY 11, 2012
    [SMS] 5 Mobile Data Points You Need To Know From Chetan Sharma, Flurry & ABI Research
    Mobile data is growing, but voice & sms slowing (gigaom.com). A new fact-packed report from Chetan Sharma confirms that the global mobile industry is still the most vibrant and fastest growing sector on the planet. Total global mobile revenues are forecast to hit $1.5 trillion in 2012, which is equal to over 2 percent of global GDP. The report also found that 2012 will be the first year that non-messaging data revenues make up the majority of the overall global data revenue (53 percent). SOURCE: [link]. ” In the U.S., for example, 70 percent of device sales are now smartphones.
  • SOCIAL WAYNE  |  THURSDAY, AUGUST 5, 2010
    [SMS] 23 location-based terms every marketing agency and business should know
    SMS – Short Message Service. SMS – Social Mapping Service. Recently a few reports stated despite the popularity among tech evangelist many individuals were unaware of location based applications such as @TriOut, @Foursquare, @brightkite, @whrrl, @gowalla and more. The reports also stated due to the limited amount of awareness but still having millions of users there was little value in using various location-based applications in marketing campaigns. Sadly, I believe that is half-way true. GPS – Global Positioning System. Latitude and Longitude. Leaderboard.
  • TRENDS SPOTTING  |  MONDAY, JANUARY 18, 2010
    [SMS] 2010 Mobile Influencers: Trend Predictions in 140 characters (6th report)
    Advertising:  networks,  SMS, display, search, premium. “2010 Mobile Influencers” is the sixth and last report from the series “ 2010 Influencers Series: Trend Predictions in 140 Characters “. Findings: Major trends in 2010 Mobile: Across many of these predictions, we have identified the following trends suggested to influence Mobile in 2010: # Payment      # Commerce      #Metrics. Smartphones: Apple, Apps, iPhone, Google, Android. GPS      # Location      # Augmented Reality. Gaming      # Music      # Video. View more documents from TrendsSpotting. 2010 Consumer Trends. 2010 Mobile.
  • SOCIAL MEDIA NETWORK MARKETING  |  SUNDAY, MARCH 6, 2011
    [SMS] How To Have Value Added Conversations In Social Media
    The medium could be phone like telecon, SMS and so on, it could be over net like GTalk, Yahoo chats, emails, Social Networking Sites and so on. We all hear about having conversations on Social Media platform. We hear about have 'engaging' conversations. Involving humans to converse, share, comment, post and so on. Thereby creating better value added networking environment. Lets just step back and understand what is the meaning of conversation. The essence of conversation is broken down by the 'sending' and 'receiving' criteria. The reasons are plenty.
  • JEFF KORHAN  |  WEDNESDAY, AUGUST 17, 2011
    [SMS] New Ways For Using QR Codes
    Your bookmarked links can be easily shared via SMS (text) or email, as well as some other methods. This Can you scan a QR code at 30,000 feet? Indeed you can – even without an Internet signal. The logical question is where is the value if you cannot link to the web? Read further and I’ll share some insights. Use QR Codes to BookMark Links. Since I had the time on my flight today, I scanned every code in the Southwest Airlines Spirit magazine to test whether or not they were valid codes – including a red one, and another that had a questionable quiet zone.
  • LOUIS GRAY  |  FRIDAY, MARCH 25, 2011
    [SMS] Texty: Texts From Google Chrome Via My Android Phone
    Texty , available in private beta, brings SMS text messages to and from your Chrome browser in real-time, immediately as they hit your Android device. Sending a New Text to Someone In My Google Address Book Now, instead of having to stop what I am doing on the laptop to pick up the phone and text, leery of getting yet another text shortly afterward and getting interrupted again, I just manage all my SMS texts via Chrome and keep going. Recent Texts Between My Wife and Me (In Texty) If you are one of the early testers of Texty, getting started is very easy.
  • SPIN SUCKS  |  WEDNESDAY, DECEMBER 14, 2011
    [SMS] How Chicago Cabbie Grows Business Using Social Media
    SMS Messaging: He texts confirmation and arrival. Today’s guest post is written by Lisa Gerber. . My first real job in the PR industry was working with downtown Seattle retailers assisting them with cooperative branding and marketing initiatives. Right away, I noticed two types of business owners: The type who are passionate about their business and curious about how to apply new ideas to their models; and the victims, who blame outside sources for everything. They looked to their landlord and their neighborhood association to bring them traffic. Or “My customer isn’t on Twitter.”.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JANUARY 30, 2013
    [SMS] 9 Reasons QR Codes are Bad for Your Brand
    2)       The codes have limited uses and are only capable of translating into a text string that sends users to a website, phone number or SMS. Posted in QR Codes. The tale of the QR code is a sordid story. The QR (Quick Response) code was originally the trademark name for a two-dimensional barcode system. It was invented in 1994 by Denso Wave, a Toyota subsidiary, as a way to track vehicles as they were assembled, and to scan components at high speeds. Unfortunately, as we all know, free doesn’t always mean good and I think QR Codes take that assertion to a whole new level.
  • INBLURBS  |  THURSDAY, FEBRUARY 16, 2012
    [SMS] Get your Share of the 123% Growth in Mobile Purchasing
    Sart to collect mobile phone numbers to enable your mobile marketing through personalized SMS. Or How Mobile Devices will Make 90% of Your SEO Efforts Obsolete in the Future. In the past it has been important for a business to have good SEO in place to get found on the search engines through their target audience. Businesses optimized their websites and published content with keywords on a frequent basis. In the last years content marketing has emerged and a new era began on how to manage it to get found from customers who research on search engines and than in social media.
  • SOCIALFISH  |  WEDNESDAY, JANUARY 29, 2014
    [SMS] Mobile apps are a waste of time for associations.
    According to Pew, only 29 percent of adults with cell phones use apps on their phone, compared with 72 percent who use SMS (text messaging) and 38 percent who access the internet. Remember, the adoption rate for SMS is 2.5 '[Editor''s note - this post originally appeared on November 11, 2010. I thought it would be fun to repost it today, January 22, 2014 - and see if things have changed. Rather than edit any of this post, I''ll hand it over to you. What do you think? Was Lindy right, 4 years ago? The floor is yours.]. ————– * deep breath * There.
  • FRESHNETWORKS   |  THURSDAY, JANUARY 12, 2012
    [SMS] Mobile commerce: how brands are falling behind
    The report looked at mobile applications, mobile sites, mobile marketing (including SMS) and overall innovation and integration, ranking brands included in the study on their Mobile IQ score. Tweet A recent report has revealed that the majority of premium brands are failing to keep up-to-date with the opportunities presented by mobile marketing. The latest L2 Prestige Mobile IQ report suggests that use of effective mobile marketing practices is currently surprisingly low amongst top brands. And those languishing at the bottom: How are these brands letting themselves down with mobile?
  • MOBILEGROOVE  |  FRIDAY, MARCH 4, 2011
    [SMS] Mobile Takes Bigger Bite Of Marketing Pie; Mobile Commerce Moves To Cross-Media
    To achieve this, Macy’s provides consumers multiple ways for consumers to participate, including QR codes, SMS, MMS and the Internet via PC. SMS is a particularly powerful medium because the vast majority of devices can do it and the majority of shoppers are texters.) The fit between mobile and retail is obvious. It is on the road to becoming mainstream – and yet the avalanche of shopping apps on the market is squarely aimed at smartphone owners. Does it makes sense to exclude these shoppers from the action? Macy’s doesn’t think so. by Frost and Sullivan.
  • THE MARKETING BLOG  |  FRIDAY, OCTOBER 10, 2008
    [SMS] Barcamp Delhi 5: Spreading the Word out !
    Moneysaver is a service that comes in handy to consumers as its affordable (Just Rs 100 monthly), accessible (Just a sms away), Available (More than 200 outlets where one can buy moneysaver recharge card.) Not only Moneysaver, but other companies are also trying to utilize SMS, Bluetooth, mobile websites, to cost effectively reach customers. Home About In the Media SMTP Settings in MediaWiki After Hiatus, Social Media Predictions & 2009 October 10, 2008.7:08 08 am Barcamp Delhi 5: Spreading the Word out ! Yeah we are talking about BarCamp ! that interests the people.
  • MINDJUMPERS  |  THURSDAY, NOVEMBER 11, 2010
    [SMS] The Bees Awards Winners 2010
    Here, we will list the winners of the 16 different categories of the event: Best 140 Characters (SMS, Tweet): Saatchi & Saatchi Los Angeles. Tweet Earlier we wrote about The Bees Awards on the blog , which is the 1st international social media competition for marketing and communications professionals. Two days ago, the winners of the competition were revealed at an event at the Legion of Honor in San Francisco, and founder of the Bees Awards, Bastien Beauchamp, tells us that the event was very well received. Best Use of a Micro-Blogging Platform: Phéromone, the interaction agency.
  • IT'S JOSIP NOT JOSEPH  |  FRIDAY, JUNE 4, 2010
    [SMS] How Will Gen-Y Change the World: A Gen-Y Mini-Series (Part 4 of 5)
    Having the ability to SMS donations for Haiti relief was truly amazing. Why didn’t we SMS relief for them. Home It’s Josip Archives Let’s Talk The Word on the Web How Will Gen-Y Change the World: A Gen-Y Mini-Series (Part 4 of 5) Written on June 4, 2010 by Josip Petrusa 0 Comments Tweet Share Save Smart phones, pads/tablets, apps, social media, social networking, laptops, wifi and 3G are all commonplace aspects of everyday life. And literally everyone is effected in one way or another by these characteristics of “personal” technology. Who is helping now?
  • LOUIS GRAY  |  SATURDAY, MARCH 12, 2011
    [SMS] Beluga Connects Japan Quake Survivor With Pregnant Wife
    With the horrific earthquake in Japan destroying lives and devastating communications lines, trying to connect survivors of the disaster was nearly impossible Friday and into Saturday with phone lines down and SMS unavailable throughout much of the country. No SMS and no voice calls at all were possible for nearly 10 hours. One man, stranded 10 miles from home, found a way to connect with his wife, 8 months pregnant, using Beluga , the group texting application launched at the end of 2010 , recently acquired by Facebook. Our thoughts are with you and all the people in Japan."
  • MOBILEGROOVE  |  TUESDAY, OCTOBER 12, 2010
    [SMS] Mobile Marketing Association Mobile Forum Analysis @ Mobile Marketer
    In the UK and France, opted-in SMS advertising proved most effective at soliciting consumer response at 40 percent and 21 percent respectively. It’s also interesting to note the high marks for opted-in SMS advertising that came from brands (Coca-Cola, for example) and is echoed by Lightspeed findings. I’m back from the Mobile Marketing Association’s Mobile Marketing Forum event in London and recovered from a cold I picked up along the way. You can read more coverage and commentary at #MMAFLDN on Twitter.). Mobile Marketer guest column. France and Germany.
  • MOBILEGROOVE  |  THURSDAY, MAY 17, 2012
    [SMS] 4G, Location & Personalization Will Change The Mediascape Of Multicultural Marketing
    There’s no shortage of data that indicates that multicultural mobile users generally over-index their use of SMS, mobile web, and mobile advertising, as well as smartphone adoption. The use of SMS is much higher among diverse mobile users. This level of receptivity toward SMS bodes well for marketers pushing location-based offers and promotions via text notifications. Mobile is a global opportunity. But how can brands and marketers address a multicultural audience? Granted, one could say that these dynamics will impact all mobile users everywhere on the planet. bottle.
  • PAMORAMA  |  MONDAY, MAY 3, 2010
    [SMS] Who's Using Twitter in the US? Some New Demographics [Charts]
    As SMS use grows, marketers need to plan ways to leverage SMS as a valuable part of the marketing mix. pamorama marketing, life, social media Home About Bookshelf Links Contact Who’s Using Twitter in the U.S.? Some New Demographics [Charts] by Pam Dyer on May 3, 2010 Share A new Edison Research report draws many interesting conclusions about U.S. Twitter users. The report summarizes the most recent data from a three-year tracking study conducted by Edison and Arbitron. The findings will help you better understand Twitter usage and assist in your social marketing efforts.
  • COLIN ALSHEIMER  |  TUESDAY, MARCH 2, 2010
    [SMS] Behind the Scenes of the Ford Fiesta Movement
    By executing these challenges, teams are able to earn points (collected through event RSVPs, Foursquare check-ins, SMS interaction, and more). Two weeks ago, myself and Alyssa Gardina were selected from an application pool of over 1000 people to participate in the Ford Fiesta Movement program, representing the city of Dallas. ll explain the program in more detail if you’re interested, but if you’re short on time — over the next four months, we’ll be counting on participation from you to make this program a successful one. About the Fiesta Movement. About the Challenges. Challenge #1.
  • SPIN SUCKS  |  MONDAY, MAY 23, 2011
    [SMS] Twelve Steps to A Strong QR Code Campaign
    They also can make use of the GPS, phone, SMS, Internet connection, and more. Stephanie True Moss is the founder and chief creative officer of True Moss Communications, Inc. and editor of QRmedia.us. The mobile revolution is happening! Increasingly, mobile smart phones and tablets are shifting our attention away from our desktop and laptop computers to our mobile devices. As consumers access the Internet from these devices, marketers need to be focused on finding shortcuts for quicker and easier entry points. Learn and experiment. Plan for Mobile. Give something extra. Specify dates.
  • SAYING IT SOCIAL  |  WEDNESDAY, OCTOBER 27, 2010
    [SMS] Facebook Page Managing Updates for Admins
    Mobile: View more detailed instructions about connecting your Page to a mobile device and managing your presence via email, the mobile website, iPhone or SMS. Facebook Pages help brands, businesses, and public figures build a presence to connect with the people who like them on Facebook. For administrators of Pages, managing the content and look of that presence is one of the most important aspects of building a successful Page. Facebook has launched a redesigned Page Manager to make managing Pages easier and quicker. You no longer need to go to a different interface.
  • MOBILEGROOVE  |  TUESDAY, JUNE 14, 2011
    [SMS] Make The Grade: Taking The MMA Mobile Marketing Certification Test
    From mobile penetration to the nuts and bolts of arranging and executing an SMS campaign, this test has it covered. Mobile is not just about adapting PC content to smaller screens. Using mobile to drive positive results for brands and advertisers requires marketers to grasp a wide range of concepts , ranging from campaign types and formats, to consumer best practices and privacy, to mobile measurement and metrics. Put another way, mobile marketing requires us to master a laundry list of fundamental skills. This is where the Mobile Marketing Association comes in. Get certified!
  • IDACONCPTS  |  TUESDAY, JULY 20, 2010
    [SMS] How to Market Banking to Gen Y
    Consider this: There may be reporting on the demise of e-mail due to the rise of social media, however college students still see e-mail and SMS as critical mediums for online communication. On July 2010, Bloomberg Businessweek reported that “Gen Y lacks confidence about making financial decisions&#. Despite stepping up their marketing efforts, investment companies claim that they cannot get the attention of Gen Y. Meanwhile 4.2 million people say they like Apple iTunes on Facebook. As another example, Schwab, which began sending Twitter feeds in mid-June 2010, has 277 followers.
  • IT'S JOSIP NOT JOSEPH  |  THURSDAY, SEPTEMBER 9, 2010
    [SMS] The Millennials Uncanny Ability to Absorb
    My dad won’t SMS Text. And for the record, my doesn’t have a cell-phone or understand how to SMS either lol. And for the record, my doesn’t have a cell-phone or understand how to SMS either lol. Home It’s Josip Archives Let’s Talk The Word on the Web The Millennials Uncanny Ability to Absorb Written on September 9, 2010 by Josip Petrusa 6 Comments Tweet Share 1 save Today’s post originally began as a response to a colleague’s request. So enjoy! We’ve all heard about the many characteristics that make the Millennials something of a unique bunch.
  • THIS, THAT AND THE OTHER  |  FRIDAY, OCTOBER 21, 2011
    [SMS] Postcard from Kajiado: Cheap chinese phones and the internet
    The problems are legion – from the fact that only genuine brands like a Nokia or Samsung are easily and directly set up with the mobile operator’s internet connectivity by receiving an SMS to the fact that the OS was rarely well configured or programmed.  Downtown Kajiado, Kenya, 21 Oct 2011. It wasn’t the first time we’d heard this from a cyber cafe operator, but apparently the biggest challenge to mobile phone users wishing to get online by using their spanking new phones was whether they were a cheap Chinese phone or a fake. 
  • MOBILEGROOVE  |  TUESDAY, AUGUST 14, 2012
    [SMS] Coke Wields Mobile Advertising & Coupons To Close The Purchase Funnel
    If the person  chooses to save the deal, they will receive a SMS message with a link to the redemption code that can then be used at any time during the promotional period.). Mobile has the unique capabilities to deliver the right ad to the right person in the right place/context. But it’s a new pilot in the U.S. bringing together Coca-Cola and pretzel seller Auntie Anne’s — that will go one step further to show how brands can close the loop by using mobile to trigger real-world purchases and track the results all the way down to the item level. Mobile’s true role.
  • SIMON MAINWARING  |  WEDNESDAY, NOVEMBER 17, 2010
    [SMS] Dear Gmail, Look out. Love, Facebook
    By allowing users to view entire conversation strings with friends or family, and to seamlessly communicate with them using their preferred messaging system (email, chat or SMS), Facebook took ownership of the merger of previously divided conversation platforms. Image: watoday.com. This week Facebook announced their “modern messaging system,&# setting off a flurry of blogosphere exchanges as to whether Facebook will trump Gmail. TEMPERATURE: Facebook is built of warm contacts (family, friends, friends of friends and the odd random suggestion). informal. immediate. personal. simple.
  • KYLE LACY  |  WEDNESDAY, JUNE 6, 2012
    [SMS] 30 Days of Shopping, Stalking, and Tracking the Fastest Growing Retailers
    Consider that of the Hot 100 Retailers with brick and mortar stores, only: 2% used in-store signage to promote email or SMS (text message) engagement. I know I have not been writing much on the blog. However, there is a big reason why and it was just released for public consumption yesterday. My first full scale research report for ExactTarget. We tracked the 100 of the fastest growing retailers over a 30 day period through shopping, social, email, website, in-store employee behavior and much more. Download the full report here. Revenue optimization. Website optimization. Website. Email.
  • MOBILEGROOVE  |  FRIDAY, FEBRUARY 25, 2011
    [SMS] What Separates Effective Mobile Marketing From Noise; Why Mobile Is The First Screen
    wasn’t alone in my view that SMS is a reach strategy that often leads to an opted-in relationship with a customer or prospect. The best insights I’ve seen or heard about consumer behavior on tablets were shared during a seminar in New York conducted by the Direct Marketing Association in collaboration with the online news destination Mobile Marketer. The messenger was Craig Etheridge, vice president of mobile advertising sales for USA Today at Gannett Digital. What is Etheridge seeing? Mobile users average six-minute session times, but they return often. His mobile marketing do’s?
  • INBLURBS  |  WEDNESDAY, DECEMBER 22, 2010
    [SMS] Skype down: How does this affect your marketing?
    Vbuzzer offers everything from computer to phone calling, faxing and SMS, to web conferencing, video email and more. In these days where the ability to communicate is important to stay in touch and to do business a total down of a service can mean the difference between success and failure. Kommunicaton is an important part of the business building process. Especially if you have something to sell what is much more expensive you need to open all possible channels to stay in touch with your target client and deal partners. It is vey useful to have a backup system for cases like this!
  • MOBILEGROOVE  |  WEDNESDAY, JUNE 11, 2014
    [SMS] Why Communication Can Make Or Break Your App Experience
    SMS Everywhere: Twilio Now Enables Messaging to over 150 Countries Worldwide. 'As we use apps to do more, the role of communications — both in enabling a good app experience and in encouraging lasting engagement — has never been more important. Add to that a raft of recent research that shows our requirement for customer service and support via mobile apps is also on the rise, and it is difficult to find a more compelling case to integrate communications capabilities in your app. Lynda Smith, CMO of Twilio , is my guest at Mobile Presence on the WebmasterRadio.FM website.
  • FIREBELLY  |  FRIDAY, AUGUST 13, 2010
    [SMS] 5 Helpful Social Media Must Reads
    Digitalia | Indianapolis Social Media Marketing « Firebelly VP Co-Authors Corporate Blogging for Dummies (Out Now!) | Main | Firebelly at Blog Indiana » August 13, 2010 5 Helpful Social Media Must Reads Tweet 1. Twitter Launching Official Tweet Buttons This Week By Ben Parr Twitter is launching an official Tweet Button for sharing articles on websites and counting how many times a URL has been shared. the Tweet Button is designed to be the most comprehensive counter of retweets and shares across Twitter’s network. It is a single line of code that can be added to any website.
  • SOCIALNOMICS  |  MONDAY, JULY 25, 2011
    [SMS] Fifteen Incredible Mobile Statistics
    billion are SMS enabled. Love your smart phone? Debating a tablet? Gone app crazy? Check out these stats on the mobile market … 1. Smart phones. “Of the world’s 4 billion mobile phones in use, 1.08 billion are smartphones.&#. Smart phones. Of those, 3.08 Mobile. One half of searches are done via a mobile device: smartphone,tablet, etc. Mobile. 86% use their mobile devices (smartphone/tablet) in conjunction with watching TV. My question, aren’t most of them watching TV on their mobile device too? Mobile Apps. Apps have been downloaded 10.9 billion times. link].
  • TRENDS SPOTTING  |  MONDAY, AUGUST 17, 2009
    [SMS] Handbook of Online India: New TrendsSpotting Report
    Indian Mobile Market: Penetration, growth, GSM versus CDMA subscribers, price per services, SMS growth, consumer satisfaction and loyalty,mobile music. Trendsspotting Handbook of Online India. View more documents from Taly Weiss. TrendsSpotting has released its new research cover: Handbook of Online India. Globally India is the seventh largest internet market. However, its internet penetration of slightly less than 3% points to tremendous growth potential. TrendsSpotting’s Handbook of Online India captures the most updated statistics covering modern India markets. India Online 2.0:
  • TRENDS SPOTTING  |  MONDAY, AUGUST 17, 2009
    [SMS] Handbook of Online India: New TrendsSpotting Report
    Indian Mobile Market: Penetration, growth, GSM versus CDMA subscribers, price per services, SMS growth, consumer satisfaction and loyalty,mobile music. Trendsspotting Handbook of Online India. View more documents from Taly Weiss. TrendsSpotting has released its new research cover: Handbook of Online India. Globally India is the seventh largest internet market. However, its internet penetration of slightly less than 3% points to tremendous growth potential. TrendsSpotting’s Handbook of Online India captures the most updated statistics covering modern India markets. India Online 2.0:
  • SIMON MAINWARING  |  WEDNESDAY, FEBRUARY 16, 2011
    [SMS] Social Photos: When a picture is worth 140 characters
    Will the evolution from the written letter to email to SMS to twitter continue to photo sharing apps that let pictures speaks for themselves? Image: Download Squad. Over the last weeks we have witnessed the peaceful demonstration in Egypt that overthrew President Mubarak’s regime. In the last few days we watched the protests it has inspired in Yemen ,  Iran , Bahrain and Algeria. On one hand You Tube videos have provided critical transparency as to what was happening on the ground in real time in Egypt. Effectively sharing could become a tireless game of ‘Snap!’
  • STEPHEN P SMITH  |  THURSDAY, JANUARY 20, 2011
    [SMS] How Twitter Changes Us
    Twitter, the new SMS? From Gina Gotthilf at Blue Glass : What has changed, nonetheless, is the way its users interact with the platform and the nature of content being distributed – not due to Twitter’s own efforts, but to those of its users. What can we expect moving forward? For starters, we’re facing a whole new world order of communication. know, I know, everyone says that about everything all the time. But look at it this way – Twitter forces us to condense our thoughts into 140 characters. Beyond wishful thinking, here are a few considerations we can expect for 2011 and beyond….
  • FEVER BEE  |  SATURDAY, NOVEMBER 13, 2010
    [SMS] Hierarchy Of Communication
    Members communicate in IM/SMS. Not all types of communications are equal. When you meet someone in person you form a deeper relationship with them than thousands of online interactions. We’re increasingly seeing a hierarchy of contact. At the lowest levels members talk via contributing content which others read. It’s slow, thoughtful and not interactive. At the higher levels are immediate response, real-time communication and stronger context (i.e. talking by IM is stronger than chat-rooms – you had to add that person to your instant messenger). Members communicate in person.
  • SOCIALNOMICS  |  SATURDAY, SEPTEMBER 25, 2010
    [SMS] New Texting Champion is 13 – Sign Email is Going Away
    Instead, they are increasingly turning to SMS (or Twitter) and social networks for communication. By Erik Qualman. Brianna Hendrickson won this year’s LG U.S. National Texting Championship. Hendrickson , a 13-year-old from Brooklyn, New York won $50,000 for charity and $50,000 for herself. The fact that she is only 13 and sends an average of 7,000 texts per month is a reflection of the times. And according to Sandberg, only 11% of teens email daily–clearly, a huge generational drop. It came down to who could type, “Old McDonald had a farm, Ei, ei, oh!
  • IDACONCPTS  |  SUNDAY, JANUARY 27, 2013
    [SMS] 4 Translation Apps for iPhones
    Your translations can be emailed, SMS-ed or shared via social media. The vexing lack of communication brought upon mankind since that Babel thing is nearly solved. The creative developers that bring you the following iPhone apps are leading the way. With today’s technology bringing the world together in new unprecedented ways, a good translator is fast becoming not an option but a necessity. Translate Professional. Translate Professional , optimized for the iPhone 5, is especially handy because it can be used offline. Text can be translated amongst 50 languages. Translator For All.
  • FIREBELLY  |  FRIDAY, SEPTEMBER 3, 2010
    [SMS] 5 Helpful Social Search Articles
    Digitalia | Indianapolis Social Media Marketing « Firebelly at Brainstorming & Social Media Optimization Summits | Main | Flickr Friday: The Content Grid » September 03, 2010 5 Helpful Social Search Articles More and more consumers are either bypassing traditional search engines and seeking information from their networks on social sites OR theyre going to the traditional search engines and then consuming content from social sites in the search results. Here are 5 articles to help you understand social searchs relevancy to your business. Your comment has not yet been posted.
  • TRENDS SPOTTING  |  SATURDAY, MAY 8, 2010
    [SMS] Mobile Trends and Augmented Reality: RWW Unconference
    They will SMS friends when they have a specific need, call from their mobile when their need is more obscure, or choose to call from a landline when they have a more general interest in learning whats new. I was honored to participate in the RWW Mobile Summit which took place today in Mountain View, California. The event was structured in a unique unconference style, great for encouraging brainstorming and insights sharing. While the topics of interest were freely suggested, it came by no surprise that Augmented Reality enjoyed most of the attention. standardization.
  • LAUREL PAPWORTH  |  TUESDAY, APRIL 13, 2010
    [SMS] 22 Twitter revenue streams – monetizing tweets
    SMS other social networks are built on SMS revenues such as SMSFun. Twitter has probably done their dash with doing SMS deals by now. Whenever I present or give classes on monetizing social networks and online communities people usually have two questions. One, should we monetize other people’s activity? Two, how can Twitter make money? The first question is ethical – if money and currency is about a show of worth, a menu of value, then yes, we can monetize conversations and activities. Social Media Monetization Models on Flickr [link]. Customer Pays Twitter .
  • SOCIALFISH  |  WEDNESDAY, JANUARY 22, 2014
    [SMS] [Case Study] Have you crossed the mobile threshold?
    data point from an SMS campaign was another trigger for our approach to responsive design. The CDC KNOWIT campaign is an SMS-based service that sends HIV testing location information based on a five-digit zip code query via text. More research exists regarding the effectiveness of empathy in SMS-based HIV medication adherence and intervention. 'The first of hopefully many case studies of the awesome work that ICF (the company we consult for) does every day. This one is w ritten by Jeremy Vanderlan, Mobile Practice Lead. Interested in mobile strategy? Contact us. Conclusion.
  • FIREBELLY  |  FRIDAY, JULY 9, 2010
    [SMS] 5 Fun Twitter Quizzes
    Digitalia | Indianapolis Social Media Marketing « Fridays Fun Online Finds | Main | Coleman Campsite: The Original Social Networking Site » July 09, 2010 5 Fun Twitter Quizzes Its Friday and todays fun finds are 5 Twitter quizzes that are sure to entertain you, enlighten you, and help you unwind after a busy work week. You know what they say - all work and no play makes Jack a dull boy! How addicted to Twitter are you? The Ultimate Twitter Quiz How much is your Twitter account worth? The Twitter Spelling Test Which type of Twitter user are you? Have a great weekend!
  • MOBILEGROOVE  |  MONDAY, SEPTEMBER 9, 2013
    [SMS] Bake Social Into Your App To Succeed
    At a basic level, this means employing SMS and/or app push to listen, inform and show that you are genuinely interested in cultivating and curating a community around your mobile app. 'Whether you want your app to be discovered or your brand to be heard, the key opportunity in the shift toward mobile is engagement. Mobile users not only log in more frequently; they also spend more total time on social media sites. Most of us (as much as 91 percent in India, compared to 42 percent in the U.K.) access social networking sites from mobile devices. 65 percent) and lastly the U.S.,
  • IDACONCPTS  |  THURSDAY, SEPTEMBER 22, 2011
    [SMS] Top 10 Apps for Windows Phones
    Input your details once, then send them quickly and easily via SMS or email to new contacts. Back in July 2011, I pointed out 4 smartphone releases to keep an eye on , including the  HTC HD7S  , which is claimed as the most robust Windows smartphone out there. Given the good reception of this Windows Phone, here is a list of top 10 apps available for this smartphone. Lyrics by MusixMatch. Price: Free. One of the few great Windows apps we’ve found that’s not ported from another platform, Musix Match is a lyric search system that gives you access to over five million songs.
  • STAY N' ALIVE  |  FRIDAY, JULY 1, 2011
    [SMS] New Images Suggest "Shared Circles" Coming Soon in Google+
    This would completely replace just about every feature Twitter has of benefit (other than perhaps the 140 character limit and SMS interface if you call those benefits) - it will be interesting to see what happens as more and more Twitter users get Google+ accounts. In a recent blog post (language), Rohrweck uncovered some new images hinting at the possibility of sharable Circles to others you want to share to in Google+. Such functionality would be comparable to Twitter Lists, which anyone can subscribe to. Great job Florian! Technology google+ social google plus
  • MOBILEGROOVE  |  FRIDAY, NOVEMBER 5, 2010
    [SMS] IMPACT: Mobile Marketing Absent From U.S. Elections; Will We Appreciate Advertising On Twitter?
    Of these 19 apps can access their location and five apps can access their SMS and MMS messages. The U.S. midterm elections” were held this week. Did mobile really make a difference in any race? The prediction that the Democrats were going to lose seats in the Senate and House of Representatives came true. But, judging from the absence of mobile in campaign efforts (at least in my home state of Washington), political parties and interest groups lost much more: the opportunity to reach us on our mobile phones. Fast forward to 2010 and mobile is the missed opportunity. Way too many.
  • PROBLOGGER  |  SATURDAY, SEPTEMBER 27, 2014
    [SMS] 7 Powerful Tips for a Winning Twitter Sales Strategy
    Use Twitter for SMS Marketing. Twitter SMS is a highly underutilized feature. Whenever you meet a new customer, ask them to follow you through SMS to get updates on the latest products, discounts, competitions etc. Your customers can subscribe to free SMS updates by sending ‘Follow @YourUsername’ in SMS to 40404 (this code is different for every country, here’s the list ). Whenever you Tweet, your subscribers will get it as an SMS. Make sure you create a separate Twitter account for SMS subscribers so that they don’t get all of your Tweets.
  • DANNY BROWN  |  MONDAY, DECEMBER 2, 2013
    [SMS] Why We Need to Take a Stand for Our Privacy
    Allows the app to send SMS messages. 'Over the weekend, I posted this status update on my Facebook profile. Every day it seems I read a new privacy concern regarding Facebook. From the Messenger App recording audio and video without your knowledge , to Facebook always resetting your Privacy settings to the default Public setting whenever an update goes through, to people appearing in Sponsored Ads without permission – it’s becoming equally tiring and concerning. ” I’m thinking my shelf life with Facebook is coming close to its end. We’re Better Than This.
  • MOBILEGROOVE  |  WEDNESDAY, NOVEMBER 14, 2012
    [SMS] The Everything Guide To Mobile Apps For Developers, Businesses & Brands
    Achieving App Impact: Using SMS To Encourage Ongoing Engagement. Months of research, hard work and teamwork enter a new stage today as I deliver the final manuscript to the team at Adams Media for a new kind of app book ebook that equips developers, small businesses and brands with the business basics they need to produce and market mobile apps. If you want to create an winning app you must have a broad base of knowledge that allows you to indentify your target audience and delight them again and again. Mobile App Economy is booming. Open for everyone. alone having downloaded an app.
  • THE REALTIME REPORT  |  THURSDAY, JUNE 19, 2014
    [SMS] World Cup Social Media Fever: 53% of US Smartphone Users Plan To Use Facebook To Discuss The Games
    Facebook (53%), tied with SMS(phone texting), beat out Twitter (28%), phone calls (25%) and Skype/chat apps (18.8%). 'With the 2014 World Cup in full swing, it has become evident that soccer has taken over social media, especially when it comes to Facebook. Facebook remains the preferred outlet for fans to discuss the tournament’s action, as more than half of U.S. smartphone users following the World Cup plan to communicate through Facebook while watching the event, according to eMarketer. During Monday’s action between the U.S. The Germany-Portugal match generated over 8.9
  • E-LIGN  |  MONDAY, FEBRUARY 10, 2014
    [SMS] Email Marketing is Not Dead, It Has Evolved
    Another way that email marketing has evolved is through SMS or text messaging. 'Think email marketing is dead? Well think again. Email as a marketing tactic has simply evolved. While it is true that the old blanket email style of marketing has gone the way of the dinosaurs, a new wave is replacing it. Today businesses know how easy it is for customers to opt out of email lists, so the messages sent need to be interesting, pertinent and useful for your readers. Send them discounts, personalized messages and information that they can use. Innovative Techiques. Texts. Email Marketing
  • THE REALTIME REPORT  |  FRIDAY, FEBRUARY 21, 2014
    [SMS] Social Networking Stats: Facebook To Acquire WhatsApp, #RLTM Scoreboard
    In a blog post about the acquisition, Facebook also noted that WhatsApp’s messaging volume approaches the SMS volume of the entire global telecom industry. 'The #RLTM Scoreboard: Social Networking Stats for the Week. Facebook: 1.23 billion monthly active users. via  Facebook. YouTube. over 1 billion monthly unique users. via  YouTube. Twitter: 241 million monthly active users. via  re/code. Qzone: 599 million monthly active users. via  TechCrunch. Sina Weibo: over 500 million users. via  The Next Web. Renren: over 170 million users. via  iResearch iUser Tracker. via  VK. via  Vine.
  • MOBILEGROOVE  |  THURSDAY, OCTOBER 28, 2010
    [SMS] ANALYSIS: Arby’s Mobile Marketing Campaign, Emerging Markets
    Arby’s created 172 local databases and that allowed Arby’s to handle the SMS response traffic from its TV and mobile promotions. This week marked the launch of The Mobile Marketing Review podcast series , where the Mobile Mavens (me, Kim Dushinski and Linda Daichendt) openly discuss and critique mobile marketing campaigns from brands and marketers worldwide. The response has been overwhelming — a clear indication that the timing is right for a series that examines campaigns to show how they really stack up. Press release & podcast ). Arby’s data points.
  • WAXING UNLYRICAL  |  WEDNESDAY, DECEMBER 11, 2013
    [SMS] Will India See a Rise in Digital PR?
    Pitching journalists via phone calls, e-mails, and SMS’ are not the only ways of securing media coverage anymore. 'Ed: A version of this post originally ran on September 20, 2013 on  Vikypedia.in. We republish it with minor edits and updates. Sixty two! Yes, the rupee is 62 against the U.S. dollar (as of December 1, 2013). To us Indians, it looks like the dollar is on an escalator and the rupee is on a ventilator! Image: Amit Kumar  via Flickr,  CC 3.0. The falling rupee has hit many Indians, and seems to have caught up with the Indian media in the past few months. ABP Pvt.
  • MOBILEGROOVE  |  MONDAY, JUNE 4, 2012
    [SMS] 5 Ways To Increase Your Mobile Web Traffic
    Access to customer support personnel via data capture forms, click-to-SMS, or click-to-call? Mobile is BIG. Really big. In fact, mobile — with a deeper penetration than electricity and safe drinking water — is the most pervasive technology ever invented. If 2011 was the year when mobile data, specifically mobile apps and mobile Web, reached the masses, then 2012 will be the year that companies everywhere on the planet do more than merely ‘go mobile.’ ’ They will focus efforts and resources on providing people an optimized experience on mobile. In the U.S. Staying ahead.
  • JEFF KORHAN  |  MONDAY, SEPTEMBER 12, 2011
    [SMS] 5 Best Practices for a Successful QR code Marketing Campaign
    Tap to SMS (text). Are you wondering how to use QR codes to enhance your marketing? Just getting started with QR codes? Scan this code for a comprehensive article on the basics - How to Use QR codes to Grow Your Business. This article (now updated) first appeared in Social Media Examiner  where I am a regular contributor. It’s another great resource to help you with your small business marketing. . Why QR codes? QR and other two-dimensional (2D) codes can be readily integrated into your current business marketing practices to bring your online content to a mobile audience in real time.
  • SIMON MAINWARING  |  FRIDAY, FEBRUARY 4, 2011
    [SMS] Egypt: Social media as a life or death proposition
    One-to one interaction between individuals connecting via Facebook, SMS, or Twitter, irrespective of time, distance, or delay. Image: We Love Apple. Hundreds of thousands of Egyptians, many wearing bandages from from days of street fighting, turned out in Cairo’s Tahrir Square on Friday for what they are calling the ‘Day of Departure’ , a nationwide call for the immediate removal and prosecution of Hosni Mubarak who has ruled the country for 30 years. Which side do u wanna take?  jan25. Please. People protested and brought down governments before Facebook was invented.
  • ENGAGE  |  MONDAY, APRIL 9, 2012
    [SMS] 5 Ways to Add Mobile Mojo to Your Marketing Mix
    SMS (text messaging) campaigns Flowers says SMS is best used for getting people to join a list, take a survey, ask questions for a Q&A, text to donate, or in an interactive texting campaign. Here are gave great examples of how SMS campaigns are used to help achieve goals for various organizations: California Teachers Association  used SMS (texting) to build support for Wisconsin teachers. She realized it right away, she said, and went on a mad dash to find rice. Alas, the rice method didn’t work to revive her iPhone. Another expensive lesson learned.
  • STEVE RUBEL  |  WEDNESDAY, AUGUST 4, 2010
    [SMS] Doodle: Where Do Social Networks Originate? The Young and the.
    Jeans, Cafe Latte, MySpace, SMS, Music (Jazz, Elvis, Beatles, Madonna take your pick) they are all trends that are youth initiated and then as youth gets older they take their habits with them in to mainstream. Steve is using Posterous to post everything online. Shouldnt you? Steve Rubel owns this site 5,034 subscribers The Steve Rubel Stream 4 Aug 2009 Doodle: Where Do Social Networks Originate? The Young and the Geeky Here's something I have been thinking about - as illustrated by the above doodle I threw into my notebook tonight. These aren't mutually exclusive either.
  • SMALL BUSINESS MAVERICKS  |  THURSDAY, SEPTEMBER 20, 2012
    [SMS] 3 Ways Push Notifications Bring You Business
    But the notification differs from SMS, or texting, because it occurs within an app that the user has downloaded. One growing trend in mobile marketing is something called push notifications. These work well for a number of reasons. First, let’s define what it is. push notification is a message you can send through an app to a user’s mobile phone. You can communicate any message, share news, or just offer a greeting. The fact that the mobile user has downloaded the app implies that they’ve given you permission to contact them in this manner.
  • SMALL BUSINESS MAVERICKS  |  MONDAY, SEPTEMBER 17, 2012
    [SMS] What Is Mobile Marketing?
    The following mobile marketing methods are just a few of the ways that small businesses can reach customers through mobile devices: SMS, or texting. This week we’re talking about mobile marketing. What is it, should you pursue it, and if so how will it impact your business? First, what is mobile marketing? In a word, mobile marketing is any marketing that involves interactive marketing through mobile devices such as cell phones, PDAs, Bluetooth devices, tablets, and other connected handheld devices. Multimedia presentation. Push notifications. Interactive gaming. App development.
  • ONE SOCIAL MEDIA  |  THURSDAY, JULY 1, 2010
    [SMS] How to Use Social Media for Crisis Management
    Several popular social media networks, including Facebook and Twitter allow instant SMS messages to be sent through the websites. So, by sending out an SMS, you can ensure that your employees remain safe from potential dangers. Share this post Tags: crisis situation , emergency , sms , social media One Response to “How to Use Social Media for Crisis Management&# MITCHELL says: July 1, 2010 at 4:57 am PillSpot.org. If used properly, social networks can also be used to inform your employees on time about any emergency situation. Canadian Health&Care.No
  • BILL HARTZER  |  SUNDAY, JUNE 30, 2013
    [SMS] New ICANN Regulations Require Domains to be Verified by Email or Phone
    the telephone number of the Registered Name Holder (and, if different, the Account Holder) by either (A) calling or sending an SMS to the Registered Name Holder’s telephone number providing a unique code that must be returned in a manner designated by the Registrar, or (B) calling the Registered Name Holder’s telephone number and requiring the Registered Name Holder to provide a unique code that was sent to the Registered Name Holder via web, email or postal mail. In the new ICANN agreement , the WHOIS Accuracy Program Specification has been updated. Domain Names
  • SOCIAL WAYNE  |  MONDAY, SEPTEMBER 6, 2010
    [SMS] QR Code Generator. 7 QR Code Generators that provide analytics/tracking.
    When most people who are new to QR Codes Google the term QR Code Generator they land at Kaywa’s website [link] which provides a simple way for anyone to generator a QR Code from a Website URL, Text, Phone Number or SMS. QR Codes which stands for quick response codes are taking off among brands and agencies looking for new ways to gain attention and engage with customers/users. Sound familiar right? Regardless just look at the graphic below that shows the amount of google searches from 2004 to now for the term QR Code. via 2d code. link] (free and paid options). link]. link]. link].
  • COLLECTIVE THOUGHTS  |  THURSDAY, MAY 24, 2012
    [SMS] How Much Emphasis Should MBA Programs Place on Social Media?
    Students need to know how to reach different types of customers across multiple platforms that include web advertising, SMS and email along with social media marketing. For students earning an MBA degree, courses in social media trends have become an integral part of the curriculum. To capitalize on this growing marketing segment, some universities are even offering Social Media MBAs. Rutgers University, according to U.S. News and World Report, has started to offer what it calls a “mini-MBA” in social media marketing. The key to digital marketing transcends social media.
  • KYLE LACY  |  MONDAY, MAY 20, 2013
    [SMS] Five Digital Trends Changing the World Now and Forever (Presentation)
    We all know that mobility is changing the way consumers interact with brands from email to SMS messaging. 'I had the utmost pleasure to spend the last two weeks in Australia and keynote the Connect Tour for ExactTarget. The presentation is based around what I believe are the five trends changing business and the world. They are ongoing and perpetual and will change the way we look at business, consumer behavior and ultimately the use of technology to reach consumers. Below is the deck and a brief description of the five trends. Moments. Does your website shift based on screen size?
  • MOBILEGROOVE  |  THURSDAY, OCTOBER 14, 2010
    [SMS] ForumOxford Tomorrow(!); Showcases Mobile Thought Leadership, Apps & Action
    Presentation: How to develop creative and effective SMS-based mobile games. Tomi Ahonen, my friend and esteemed colleague, calls ForumOxford THE thought leadership event of the year. And if you check out the stellar line-up of mobile thinkers and doers (after the jump), you will have to agree. No sales pitches here. It’s a gathering sharply focused on solutions and passionate about shaping our collective mobile future. And, at only GBP 295 for registration, there is no excuse not to join the conversation. Register here. Unfortunately, I won’t be in the U.K. ForumOxford force.
  • MOBILEGROOVE  |  FRIDAY, JANUARY 14, 2011
    [SMS] ROSKA Healthcare Advertising Sees Demand For Mobile Codes; Paves Way For Smart(er) Health
    The proliferation of smartphones and connected devices is pushing this communication “far beyond traditional SMS- and MMS-style, two-way communications.&#. In 2011 MSearchGroove profiles the innovators in mobile health (mHealth) to give you the inside track on how (and where) mobile is connecting stakeholders to make a difference. This week the spotlight is on Kurt Mueller, Chief Digital and Science Officer at ROSKA Healthcare Advertising , a full-service healthcare advertising agency using digital solutions to power direct-to-physician and direct-to-patient/consumer marketing.
  • FIREBELLY  |  FRIDAY, JULY 23, 2010
    [SMS] Social Media News: Top 5 Stories of the Week
    Digitalia | Indianapolis Social Media Marketing « Jakes Take: Facebook Hits The Big 5-0-0 | Main | YouTube Tuesday: The Social Network Trailer » July 23, 2010 Social Media News: Top 5 Stories of the Week Below are our top 5 social media stories from this week that we wouldnt want you to miss (besides Facebook hitting 500 users ): Three Social Marketing Mistakes That Could Tank Your Campaign What makes a social marketing campaign fail? Heres a simple primer, a list of do-nots that will help you to avoid some of social medias most perilous pitfalls. Have a great weekend!
  • MICRO PERSUASION  |  TUESDAY, JUNE 29, 2010
    [SMS] Twitter: Avg User has 126 Followers, Runs an App - The Steve Rubel.
    Dont forget that sms could be a chunk of that 80% Leave a Comment Steve Rubels Posterous Steve Rubel ( bio ) is SVP, Director of Insights for Edelman Digital, a division of Edelman - the worlds largest independent PR firm. Steve is using Posterous to post everything online. Shouldnt you? Steve Rubel owns this site 5,034 subscribers The Steve Rubel Stream 29 Jun 2009 Twitter: Avg User has 126 Followers, Runs an App Some new stats on Twitter straight from the source. and The Raw Feed. Whats also interesting in this piece is how Twitter stores its data. love statistics.
  • STAY N' ALIVE  |  MONDAY, MARCH 7, 2011
    [SMS] Utah Just Made Government Across the U.S. a Little More Closed
    Never mind the fact that SMS and Text messages aren't even sent by means of phone numbers any more (they are mostly sent through IP addresses and similar protocols), but we'll assume they are. For instance, what if someone sends a private direct message to Twitter or Facebook over SMS? I don't get political on this blog very often (honestly, I hate politics), but when I do you can know either 1) it's technology related, or 2) it's important to me. This one is both of those. It would seem like a legitimate cause at the front, but there are some serious concerns. What will you do?
  • CONVERSIONATION  |  SATURDAY, MAY 28, 2011
    [SMS] Second Screen Engagement: the Social Dimension of the TV Experience
    When there’s a spike in SMS costs, I know what my wife has been watching. This week I moderated IAB Belgium’s annual Think Digital congress. knew a few of the speakers, but it’s always interesting to rediscover what they say and many presentations were absolutely worthwhile. One of the speakers who made a lasting impression, Olivier Blanchard of Red Chair Group , will be back in Belgium on June 30 for our second collaboration already this year, the Social Media Day Antwerp , where he provides a full afternoon social media training program. That’s the little plug, thank you very much.
  • GAURAVONOMICS  |  WEDNESDAY, AUGUST 25, 2010
    [SMS] Hindu Story on Mobile Marketing in India | Gauravonomics Blog For.
    Mobile marketing can cover the full spectrum from outbound SMS and voice campaigns to game-like loyalty programs on location based social networks. SMS and voice have high reach in India, but outbound SMS and voice campaigns are often spammy. Large players like SMSGupShup are trying to add value to SMS marketing by adding CRM-like segmentation features and two way engagement. SMS-based response via short codes is already a popular method of participation in brand contests. Follow the blog on RSS , Twitter or Facebook and youll never miss a post again!
  • SOCIALFISH  |  WEDNESDAY, AUGUST 13, 2014
    [SMS] What You Need to Know Before You Install Facebook’s Messenger App
    Allows the app to send SMS messages. 'This post originally appeared on Mizz Information. ———— This morning when I logged onto Facebook (yes, still trying to break the habit), several friends were talking about Facebook forcing users to install Facebook messenger. Then I noticed the message from Facebook that soon theyll be deleting access to Facebook messages from the mobile app, as all mobile messages will be going through their Messenger app. This is the sole reason they give in their FAQs about the change: Why is this changing? Messenger is much faster.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, OCTOBER 10, 2012
    [SMS] How Are You Reaching Your Targeted B-to-B Audiences?
    The study gives insights to different channels – direct mail, email, Facebook, LinkedIn, Google+, Mobile Twitter and SMS. I recently attended Content Marketing World in Columbus where I got a glimpse of the 2012 Channel Preference Study by Exact Target. What surprised me in this world of “Post PC Era” where mobile seems to be taking over the world, that the old standbys of direct mail and emails are still alive and well. Email is by far the most acceptable due in part to the channel’s familiarity, flexibility and universality with 91% using it on a daily basis.
  • MOBILEGROOVE  |  FRIDAY, MAY 4, 2012
    [SMS] London Olympic Games Crack Down Hard On Social Media
    logical consequence if many consumers say ‘no’ to the text option rather than risk receiving incessant and unwanted SMS. With billion-dollar and exclusive usage rights in place, the Olympic Games have always been about big money and feverishly policed by lawyers on behalf of brands, content owners and media giants. But the advent of mobile and social — which allow us all to mash up content the way we like and share it with anyone using YouTube, Twitter, Facebook, and other properties — make me question whether anyone (even high-powered lawyers) can hold back the tide. No way.
  • MOBILEGROOVE  |  WEDNESDAY, JANUARY 26, 2011
    [SMS] The Mobile Marketing Review: University Use of Mobile Gets High Marks; Millennial Media SMART
    University of Louisville embraces SMS. The Mobile Mavens are back for the first monthly podcast of 2011 with a look at how universities are harnessing mobile to connect with students. raft of recent press and reports shows that universities are becoming more creative in how they use mobile – specifically text messaging — to connect with Millennials on their mobile phones. From alerts about course materials and exams to invitations to join mobile forums and continue class discussions, mobile is front of mind with an increasing number of institutions and educators.
  • SOSHABLE  |  MONDAY, NOVEMBER 15, 2010
    [SMS] Why Facebook’s New Messaging System Will Work (and won’t kill Gmail)
    SMS, email, IM, and Facebook messages are all being addressed by the changes. If anyone was expecting a big product launch that would shake the world of social media and how we engage on the Internet in general, you were probably disappointed. If you were hoping to see a change at Facebook that is quite long-overdue, well, now you have it. Facebook’s new messaging system is basically an integration of a spam filter. Depending on how many friends you have and how selective you’ve been with picking friends, groups, and pages that you like, you may or may not have a problem.
  • FIREBELLY  |  FRIDAY, AUGUST 27, 2010
    [SMS] 5 Helpful Facebook Places for Business Articles
    Digitalia | Indianapolis Social Media Marketing « YouTube Tuesday: Checking In With Facebook Places | Main | Firebelly at Brainstorming & Social Media Optimization Summits » August 27, 2010 5 Helpful Facebook Places for Business Articles Facebook Places has been out just a little over a week now. Here are 5 articles to help you understand its relevancy to your business. How To Use Facebook Places For Your Business Want to have your own business show up within Facebook Places? Facebook Places vs. Foursquare: Who Has The Business Edge? Your comment has not yet been posted.
  • INBLURBS  |  WEDNESDAY, NOVEMBER 30, 2011
    [SMS] SEO goes mobile and you should embrace this trend of location based marketing
    Look out for a two SMS marketing software which enables you to do and to control your messages. The use of mobile devices is increasingly growing. Tablets and smart phones have become state of the art technology around the globe. People are consuming video, audio, social media, games, news, books and periodicals on the run. By the growing use and demand of mobile apps people become more dependent of them. Popular services like Facebook, Yelp, Foursquare, Groupon and other are using apps to stay in touch with their audience. 3rd Jump start your mobile marketing the smart way.
  • PWB MARKETING BLOG  |  FRIDAY, FEBRUARY 21, 2014
    [SMS] Optimize Your AdWords Campaigns
    Send SMS. 'I have been working with a client to optimize their AdWords campaigns. Ideally landing page content would include the best quality, relevant keywords to help improve AdScores. Doing this increases the opportunity that the ad will be seen while decreasing the cost/click – In other words, optimization of on-page content should lower ad costs, allowing for a bigger bang for the buck. This sounds simple enough and it is, so long as communication flows between the individual creating content and the Ad Manager. You are shocked to hear that doesn’t always happen, right?
  • BILL HARTZER  |  FRIDAY, APRIL 8, 2011
    [SMS] How to Make a QR Code for Your Web Site
    Enter the URL, Text that you want displayed, a Phone Number, or even an SMS (a message). My friend Josh just reminded me this morning that I had not set up a QR Code for my blog yet. have to admit that I have heard of and actually used QR codes, but I have not taken the time to actually set up a QR code for my blog. Here is how to set up a QR code for your web site or for any web page for that matter. What exactly is a QR Code? In short, it’s a barcode that you can scan (usually using an iPhone or Smart Phone) and when you scan it you are taken to a web site. Generate it.
  • FIREBELLY  |  TUESDAY, JUNE 22, 2010
    [SMS] YouTube Tuesday: What The HELL Is Social Media?
    Digitalia | Indianapolis Social Media Marketing « Social Media Weekly: 5 Stories You Need to Read | Main | Jakes Take: A Slew of Social Network Ideas » June 22, 2010 YouTube Tuesday: What The HELL Is Social Media? great video that in 2 minutes shares 10 key reasons why brands should be aware of social media. particularly enjoy the "Social Media Playtime Is Now Officially Over" message at the end. Video URL: [link] ] Chad Richards is the Social Program Manager at Firebelly Marketing. Comments Verify your Comment Previewing your Comment Posted by: | This is only a preview.
  • CONVINCE & CONVERT  |  MONDAY, JULY 18, 2011
    [SMS] Does QR stand for Quasi-Ridiculous? (an analysis)
    In fact, I wrote a post years ago about US Airways using SMS to allow passengers to sign up for their frequent flyer program. But that’s when SMS was still cool. I understand QR codes are the new “it&# thing, the Taylor Lautner of calls-to-action. And indeed, given the increasing ubiquity of smart phones ( 41% in the U.S. according to new research by my client ExactTarget), many of your potential customers have the capacity to interact with your QR code. The example above is a bit of mixed bag in this regard. Design. You certainly know that this ad features a QR code.
  • MOBILEGROOVE  |  WEDNESDAY, AUGUST 22, 2012
    [SMS] What We Learned in Kindergarten Now Applies to Mobile Data Plans
    Put another way, mobile operators must be equipped to offer their customers a multitude and more personalized  charging options for services — data and/or voice and SMS , or prepaid and/or postpaid — in real-time and in any combination. Mobile devices have changed our lives, but the mobile data plans and tariffs that mobile operators offer are stuck in the past. Lisa Cianguilli applauds recent efforts by some mobile operators to move their pricing— and their mindset — into the NOW by allowing people in families, households and other ‘units’ to share mobile data. About Lisa.
  • MOBILEGROOVE  |  TUESDAY, SEPTEMBER 13, 2011
    [SMS] OpenMarket’s Andrew Darling Talks Mobile Giving
    How do companies drive awareness of their SMS donation channels? How can the charitable sector can leverage mobile to connect with the public and collect donations on a massive scale? We talk with Andrew Darling, Associate Director of Market Development at OpenMarket, a company providing payment and messaging services to mobile retail and commerce clients worldwide. The benefits and the business models around mobile are the topic of Empowering the Charitable Sector with Interactive Technology II (September 15, London). Mobile for good. Multi-channel matters. Damian Collins, MP.
  • DANNY BROWN  |  THURSDAY, MAY 15, 2014
    [SMS] Is Your Marketing the PITS?
    This can be replying to a text SMS message for more information or signing up for a newsletter. 'When I took my marketing degree back in 2001, part of the course was learning about the  Four P’s of Marketing  –  Product, Price, Place  and  Promotion. These terms have been the mainstay of marketing since the 1950?s, when Neil H. Borden published an article called  The Concept of the Marketing Mix  , although the actual phrase The Four P’s was coined by E. Jerome McCarthy in 1960. Persuasion. Same goes for ideas – unless you get folks to buy into your ideas, they’ll fizzle out. Intent.
  • FIFTH GEAR ANALYTICS  |  FRIDAY, AUGUST 20, 2010
    [SMS] Evaluate Your Marketing Campaign With Analytics BEFORE You Launch It. (Part 2 of 2)
    An Account Service team is a huge asset in managing your operational partners across multiple channels (email, mail, fulfillment, Web, telemarketing, SMS, mobile, etc.) Megan Jasinski. In the first of these two posts , we talked about the marketing marathon. I outlined how to define your business objectives and tap into your Marketing Analytics Coaches before you start the big race. Now start sharing your objectives and plans with your operational partners – in a kick-off meeting of sorts. Not going to happen, sorry).  Let’s say your campaign has launched on-schedule and successfully.
  • JEFF KORHAN  |  SATURDAY, FEBRUARY 26, 2011
    [SMS] How You Can Grow Your Business with QR Codes
    When you scan or read a QR code with your iPhone, Android or other camera-enabled Smartphone, you can link to digital content on the web; activate a number of phone functions including email, IM and SMS; and connect the mobile device to a web browser. You can use it to create QR codes that link to a web page, text, phone numbers, or SMS.  What are QR codes and how can they help your business? Keep reading to find out. This article (now updated) first appeared in Social Media Examiner where I am a guest blogger. QR Codes 101. QR code to @jeffkorhan on Twitter. How QR Codes Work.
  • FIREBELLY  |  TUESDAY, AUGUST 3, 2010
    [SMS] Ball Memorial Hospital's Facebook Nightmare
    Digitalia | Indianapolis Social Media Marketing « 3 Stories That Rocked The Social Media World This Week | Main | Fridays 5 Fun Social Media Finds » August 03, 2010 Ball Memorial Hospitals Facebook Nightmare Recently, a transgendered person was allegedly mistreated and refused service by staff at Ball Memorial Hospital, a Clarian Health Partner, in Muncie, Indiana. The woman voiced her complaint on Facebook and on Ball Memorial Hospitals Facebook page. Others rallied around her and began posting comments on the Ball Memorial Hospital Facebook page as well. Please try again.
  • CONVERSIONATION  |  THURSDAY, JULY 28, 2011
    [SMS] The Lack of Customer-Centricity and Integration in (Mobile) Marketing
    Of course, you can look at the different interaction possibilities that mobile devices offer such as good old SMS, email or location-based services, to name but a few. Should I repeat that the adoption of mobile devices, with the smartphone leading the pack, is rising at an unseen pace and this consumer-driven mobile revolution offers plenty of new opportunities and challenges for businesses and marketers? recently wrote a guest post , based on research showing that US advertisers will spend a whopping 1.1 billion USD on mobile this year. It sounds familiar, doesn’t it?
  • MOBILEGROOVE  |  MONDAY, JUNE 27, 2011
    [SMS] Surprise Highlights From MMA Forum NYC & 140 Characters Conference
    Coca-Cola displayed a vending machine that lets us pay using SMS – not money.  &# What we’re seeing in a couple of use cases is that this increases purchasing frequency,&# a Coke executive told us. Last week I attended two conferences in New York (the Mobile Marketing Association’s Mobile Marketing Forum and Jeff Pulver’s 140 Characters Conference) that showed how far we’ve come in the mobile industry. First, my report on the MMA event, which offered the audience of 700+ attendees a mix of introductory content and advanced material. billion worldwide this year, according to Gartner.
  • FIREBELLY  |  FRIDAY, JULY 30, 2010
    [SMS] 3 Stories That Rocked The Social Media World This Week
    Digitalia | Indianapolis Social Media Marketing « YouTube Tuesday: The Social Network Trailer | Main | Ball Memorial Hospitals Facebook Nightmare » July 30, 2010 3 Stories That Rocked The Social Media World This Week Below are the top 3 stories that rocked the social media world this week. World's Oldest Twitter User Dies at 104 Ivy Bean, the Internet-famous centenarian heralded as world's oldest Twitter user, passed away last night at her retirement home in Branford England. She was 104. So get kitty lookin’ pretty and start rolling! It’s natural and it makes sense.
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