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The Biggest Social Media Moments of 2023

Social Media Strategies Summit

It’s fair to say 2023 has been a busy year in the social media world. Celebs Step Out in Big Red Boots From one horrifying product launch to another, way back in February social media went insane for a pair of giant red rubber boots: @nicekicks MSCHF’s newest shoe is straight out of a cartoon! billion views. Well, quite.

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Mastering Social Media ROI: Steps to Empower Your Team

Convince & Convert

Create social KPI’s that tie back to business and marketing organization objectives How will the social team’s role help achieve these objectives? Next, you want to understand the overall company’s business objectives and how that determines the marketing organization’s business objectives.

ROI 135
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6 Crucial Findings From Netline’s 2024 B2B Content Consumption Report

Convince & Convert

million first-party content registrations and offers a map for marketers in search of treasure (aka new business). What’s even more important in the big picture is how we got this information. Baer states that 50% of customers are less likely to spend money if a business is slower than they expect. Unreasonable statement?

B2B 143
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How to Find Your Audience on Social Media

Social Media Strategies Summit

Have you already developed buyer personas for your business? For instance, this brand’s Google Analytics shows that a decent chunk of its audience works in or is interested in technology. For instance, if one group makes up 50% of your business, half your social content should be aimed at them.

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Addressing the Reactions to the Shutdown of Facebook Podcasts

Jon Loomer

And it showed. And truthfully, that shouldn’t be that big of a surprise. Meta is Screwing Over Small Businesses! Does Meta have a reputation for favoring big businesses and big spenders? Surely, it could have been leveraged by big media as well. Facebook Podcasts were a limited test in the US.

Facebook 177
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8 Facebook Marketing Strategies For Small Business To Increase Engagement & Sales

Keyhole.co

As any small business owner knows, marketing can be pricey. Big businesses can throw massive budgets at expensive marketing strategies, but small businesses just don’t have that luxury. Small businesses don’t have the budget for national ads, hiring celebrities, or creating flashy campaigns.

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TikTok for Business: Top 10 Brands Smashing it on TikTok

Social Media Strategies Summit

But using TikTok for business isn’t just about inscrutable humor and dance challenges; it drives meaningful engagement and action. This broad focus and variety of content types help Nike engage a wide range of audiences while using the clout of its big-name athletes to drive up views. 4) Heinz @heinz_us / 60.5K

Brands 130