Sprout Social

OCTOBER 19, 2023

To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths. In this article, we explore AI use cases in marketing that are top priorities for teams as they tighten their seatbelts for 2024.

Strategy 121

Strategy Sentiment Marketing Analysis 121

Buzz Marketing for Technology

JUNE 10, 2015

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Way Beyond Listening: Integrating Listening Into Your Platform for ROI. We discussed nine ways companies have found to connect social media to revenue and ROI. Provide delightful customer support.

ROI 100

ROI Platform Storify Sentiment 100

Sprout Social

MAY 15, 2024

With so much to do, it’s easy for social teams to feel overwhelmed. Social media professionals think about the big picture and have to: Develop and implement a comprehensive social media strategy A comprehensive social media strategy maximizes ROI and supports business goals. The solution?

Social Media 111

Social Media Social Media Management Sentiment Collaboration 111

Sprout Social

JANUARY 9, 2024

These insights help cross-functional teams, such as marketing and sales, product research, human resources and PR, perform their jobs more effectively and efficiently. This helps your team focus on more strategic aspects like providing stellar customer service and brand experience. Let’s dig deeper.

Analytics 106

Analytics Sentiment Analysis Patterns 106

Pam Moore

APRIL 2, 2024

By leveraging AI, marketers can unlock new levels of efficiency, personalization and ROI in their campaigns. Top 10 AI Marketing Strategies You Need to Know AI Can Increase Marketing Efficiency and Productivity AI can automate repetitive tasks, freeing up time for your team to focus on higher-value initiatives. Don't wait!

Strategy 78

Strategy Marketing Analysis ROI 78

Sprout Social

MAY 9, 2023

Artificial intelligence (AI) marketing is taking on a bigger role with the advent of intelligent marketing tools and generative AI like ChatGPT, creating an abundance of opportunities for marketing teams to do more of what they already do best. As marketers, this is an essential advantage.

Sentiment 126

Sentiment Marketing Analysis Loyalty 126

Hootsuite

SEPTEMBER 21, 2023

They can be key performance indicators : numbers that inform and measure your social media strategy and help your team see where you’ve been and where you’re going. Engagement metrics like engagement rate are probably meaningful numbers that can offer you and your team some insight. But here’s the thing.

Metrics 107

Metrics Examples Marketing HootSuite 107

Oktopost

APRIL 6, 2023

Episode Summary Social listening is the practice of monitoring social media platforms to gather insights and gain an understanding of customer behavior and sentiment. Over the last 15 years, Sarah has led marketing teams both in-house for companies like Square, and on the agency side as the brand agency of record for Salesforce.

Atlassian 118

Atlassian Strategy B2B Apple 118

agora pulse

NOVEMBER 10, 2020

With analytics, your brand can also achieve more advanced goals like increasing return on investment (ROI), getting more value from campaigns, and integrating social media marketing goals with business goals. The most important social media metrics for your brand depend on what your team wants to accomplish. Increase revenue.

Analytics 179

Analytics Social Media Tools Price 179

Sprout Social

JANUARY 23, 2024

When she didn’t, the brand followed up with the same image, only this time their social team drew on the pretzel to make it look like a clown to show solidarity with the fellow “clowns” in their community. million impressions, 4,200 reposts and 28,000 likes, proving how well the Auntie Anne’s team knows their audience.

Report 102

Report Brands Library Sentiment 102

Sprout Social

OCTOBER 4, 2023

What was the ROI of your influencer campaign? But these are questions you have to answer; not just for your team and strategy, but for your leadership and teams beyond marketing. In fact, they cite Sprout’s Tag Report as one of the most useful reports in Sprout for their team. How are people responding to a campaign?

Strategy 114

Strategy Brands UGC Marketing 114

Sprout Social

SEPTEMBER 9, 2020

It’s about casting a wider net to find and analyze conversations for powerful, qualitative insights like competitive analysis , sentiment analysis and brand health. But for those operating outside of the social team, the impact social listening insights can have on a business might be lost on them. pic.twitter.com/7aWiilabBB.

Organization 116

Organization Sentiment Social Media Management Analysis 116

Sprout Social

SEPTEMBER 18, 2023

Take a look at this representation of the percentage of revenue different industries allocate to marketing per a Gartner report: Also connect with industry peers to learn how they’re managing their budget and keep close communication with your team about the results they’re seeing from marketing spend.

Marketing 123

Marketing How To Sample Samples 123

Oktopost

MARCH 7, 2022

Social listening analyzes the data regarding who published the post, what their intent and sentiment was, and the overall climate of it. Social listening also helps you keep tabs on the social media sentiment toward your company and products. Many marketing leaders are keeping a pulse on how AI may impact the way their teams do work.

B2B 155

B2B Sentiment Analysis Reputation 155

Hootsuite

NOVEMBER 7, 2023

Track social sentiment in real time. You can respond to any post directly from your dashboard, assign it to another team member, or flag it for follow-up. With embedded sentiment analysis, Hootsuite Insights tells you not just what your audience is saying, but what they’re thinking and feeling. Pricing available on request.

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Sprout Social

JANUARY 24, 2024

Doing so enables you to benchmark your influencer campaigns against business goals, determine the ROI of your partnerships and pivot quickly based on what is and isn’t working. You can view metrics like positive sentiment and total engagement. It can also give you metrics based on your competitor’s activities.

Metrics 92

Metrics Influencer Marketing Survey 92

Sprout Social

FEBRUARY 2, 2023

They started posting four to five videos a week on the platform (an impressive goal for their scrappy team!) In this piece, the team behind Figo’s social media presence shared their tips for maintaining a regular social cadence and translating results to larger company goals. They get the reps in and make content all the time.

Social Media 106

Social Media Insurance ROI Meme 106

Proactive Report

DECEMBER 2, 2013

His panel was about measurement, proving value and ROI. The areas where PR can show ROI are: Revenue generation – One example is Rosetta Stone’s discovery of the over-50 market and their partnership with AARP. Extract and share actionable insights with other teams. Proving Value. Value is subjective.

ROI 69

ROI Case Study Health Care Insurance 69

Oktopost

APRIL 9, 2024

59% of marketers attribute revenue growth to marketing-generated leads , so demand-generation tactics remain a non-negotiable among marketing teams. Higher ROI- By bringing in higher-quality leads and shortening their time in the sales funnel, you’ll see higher returns on your marketing spend.

B2B 62

B2B Marketing ROI Hubspot 62

Oktopost

DECEMBER 21, 2023

By carefully allocating resources and prioritizing strategic initiatives, CMOs can ensure that every dollar spent delivers a high Marketing ROI. Social Media Listening : Monitor social media platforms to gauge customer sentiments, opinions, and discussions related to your brand and industry. Here’s our guide to help you get started.

Marketing 62

Marketing Survey Skills How To 62

Oktopost

NOVEMBER 16, 2023

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. Additionally, monitor keywords, hashtags, and sentiment analysis to understand how your audience perceives your brand. It’s not just about networking anymore.

Analysis 69

Analysis Data Sentiment Metrics 69

Sherrilynne Starkie

FEBRUARY 13, 2018

Social media consultants write policies and guidelines to empower teams while mitigating risk. The consultant works with management teams to set priorities, craft messages and prepare statements. So, more and more, social media consultants are being asked to train client teams. They are effective managers.

Consultant 265

Consultant Social Media Drupal Content management systems 265

Hootsuite

DECEMBER 12, 2023

If you used to be a developer, share the new features your team is currently working on and what the roadmap is. Boost your sentiment Your brand sentiment is basically a “temperature check” of what people are saying about you online and what they think of you — or your company. Whatever your area of expertise is, share it.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Sprout Social

FEBRUARY 7, 2023

In the face of limited resources, changing algorithms and congested feeds, an advocacy program is a company’s greatest asset to amplify content, increase ROI and recruit top talent. In the platform, you provide pre-approved messaging that your team can share from one centralized hub.

Buy 88

Buy Curation Statistics Survey 88

Sprout Social

MAY 3, 2023

Understand your business goals The first step is to understand how your marketing plan, strategies and teams ultimately support the business plan. Speak the CFO’s language There are some CFOs that get marketing, the brand and the longer tail ROI investments that we need to make for future growth. You won’t have all the answers.

ROI 89

ROI Cost B2B Organization 89

Hootsuite

MAY 21, 2020

You can also use this information to test messaging and measure ROI. Once you’ve set up your streams for social monitoring, you can share them with your team, so everyone can access the same information. If you discover a post that requires a response, you can assign it to the appropriate team member. Google Alerts. Talkwalker.

Social Media 145

Social Media Tools HootSuite Sentiment 145

Sprout Social

AUGUST 17, 2022

With a collaborative inbox, you and your team can reply to mentions and call-outs without leaving the platform. These features speed up response times and allow your team to offer a consistent experience to your customers. For example, you can see if customers interacted with a certain piece of content or a team member via social.

Campaign 119

Campaign Social Media Tools Hubspot 119

Dave Fleet

OCTOBER 5, 2011

The Harvard Business Review recently published a post entitled “ Return on Influence, the New ROI “ In it, the author suggested that marketers consider the use of “Return on Influence” as a metric for measuring social media activity. ROI is ROI, not Return on Imaginary Numbers. ROI has a formula.

Influencer 321

Influencer ROI Metrics Klout 321

Sprout Social

AUGUST 10, 2021

What do events teams and social teams have in common? ” But for both teams, that perceived magic is action rooted in strategy, data and user experience. Even though both of our teams can be big behind-the-scenes contributors, there’s a lot happening! Both are called upon to “work their magic.” Rachael: Right?

Eventful 117

Eventful Team Sentiment Social Media 117

Sprout Social

FEBRUARY 20, 2020

This is opening up a new world of possibilities for not only marketers but also for sales teams, product teams, research and development, and so much more. Improve sentiment around customer service. Customer service. Reputation management. Event monitoring. — G2 (@G2dotcom) February 3, 2020. Product and R&D.

Strategy 116

Strategy Sentiment Social Media Management Analysis 116

Keyhole.co

JULY 20, 2023

Any time media monitoring-related discussions spark, teams rush to find a sustainable set of tools. Some alternatives, like Keyhole, have the ability to track real-time mentions of your brand and sentiment analysis. Moreover, Keyhole comes with sentiment analysis and competitor monitoring features.

Industry 52

Industry News Google Brands 52

Sprout Social

APRIL 4, 2023

Brand advocacy is when individuals who love your brand share their positive sentiment about your product or service to their followers and audience. And, with the right brand advocacy strategy, you can realize a stunning ROI. Despite what advocacy programs might cost initially to implement, the ROI would be more than worth it.

Brands 120

Brands ROI UGC Authentication 120

Keyhole.co

SEPTEMBER 12, 2023

You must keep up with trends, optimize posting time, collaborate with different teams, and engage with your audience. One of the best social media tools for data analysis, Keyhole keeps your digital presence ROI-focused. So, if you want to get noticed by your target market, building a thriving digital presence is a must.

Social Media Management 52

Social Media Management Social Media Tools Collaboration 52

agora pulse

JUNE 13, 2020

Keyhole’s real-time hashtag monitoring dashboard shows how many people posted with your hashtag along with engagements and sentiment: Another awesome component of Keyhole is its ability to track the most influential people engaging with your keywords. I could easily screenshot data from Keyhole and share it with the team.

Analytics 204

Analytics Tools Twitter Hashtag 204

Oktopost

SEPTEMBER 2, 2020

Social data might be a missing piece for your sales and customer success teams to close a deal or prevent a high-value customer from churning. Our new integration can help take your social marketing to the next level, enabling you to prove ROI and connect social media to your company’s bottom line. Here is a couple of good use cases.

Microsoft 87

Microsoft B2B Sentiment ROI 87

Oktopost

NOVEMBER 30, 2023

After all, the best marketing strategies and methodologies are only as good as the data that showcases the results and ROI of our efforts. We also miss rich insights about audience preferences, desires, and sentiments that could inform sales conversations and help drive more leads through the funnel.

Forums 62

Forums Reddit Analytics Sentiment 62

Keyhole.co

DECEMBER 13, 2023

Influencer tracking: You can find top social media personas relevant to your brand’s business and analyze their ROIs. The other four packages are Team, Pro, Advanced, and Enterprise at $119/month, $199/month, $359/month, and $833/month. The Professional and Team plans are priced at $99/month and $249/month.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52